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MarTech Audit

Free marketing tech stack audit tool. Compare marketing tools, score your stack, and find the best martech solutions for your business.

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  • CRM Tools
  • Email Marketing
  • Analytics Tools
  • SEO Tools
  • Marketing Automation

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MarTech Audit — Free marketing technology stack comparison tool. Built in Phoenix, AZ. Data verified March 2026.

Sponsored by Helios AI Services — Custom AI tools for small businesses.

Marketing Technology Tools Directory

88 tools across 11 categories

Start Audit

usersCRM(10)

Close

Paid
4.72,165 reviews

Inside sales teams doing high-volume outbound calls and emails who want calling, SMS, and email built directly into their CRM

Copper

Paid
4.51,750 reviews

Google Workspace-centric agencies and consultancies that want automatic contact and email logging

Freshsales

Freemium
4.51,841 reviews

Startups wanting AI-powered lead scoring and built-in communication tools at a low price

HubSpot CRM

Freemium
4.517,700 reviews

Small businesses wanting an all-in-one CRM they can start for free and scale into

Insightly

Freemium
4.11,589 reviews

Professional services firms and agencies that need CRM with built-in project management to track work after the deal closes

Monday CRM

Paid
4.71,474 reviews

Teams already using Monday.com for project management who want CRM in the same workspace

Pipedrive

Paid
4.45,710 reviews

Sales-focused small teams that want a clean, pipeline-centric CRM without clutter

Salesforce Starter

Paid
4.540,500 reviews

Ambitious startups that plan to scale significantly and want to start on the platform they will grow into

Streak

Freemium
4.6980 reviews

Solo founders, freelancers, and tiny teams who live in Gmail and want CRM without leaving their inbox

Zoho CRM

Freemium
4.29,684 reviews

Budget-conscious small businesses that need enterprise-grade customization without enterprise pricing

mailEmail Marketing(9)

ActiveCampaign

Paid
4.616,897 reviews

Growing SMBs that need sophisticated automation workflows and a lightweight CRM

AWeber

Freemium
4.3950 reviews

Small businesses and solopreneurs who want reliable, straightforward email marketing with excellent deliverability and a generous free tier

Brevo (formerly Sendinblue)

Freemium
4.54,332 reviews

Small businesses with large contact lists but moderate send frequency who also need SMS and transactional email

Constant Contact

Paid
4.28,600 reviews

Small businesses and nonprofits that value phone support, simplicity, and event marketing

Kit (formerly ConvertKit)

Freemium
4.6427 reviews

Content creators, bloggers, and newsletter authors who value simplicity and subscriber relationship management

GetResponse

Freemium
4.31,450 reviews

Small businesses that want email, landing pages, webinars, and automation in one platform

Mailchimp

Freemium
4.430,000 reviews

Small businesses and solopreneurs who want an all-in-one marketing platform with a free starting point

MailerLite

Freemium
4.73,086 reviews

Startups and freelancers that want a beautiful, easy-to-use tool at a very affordable price

Moosend

Paid
4.7939 reviews

Budget-conscious startups that want solid automation without paying premium prices

bar-chartAnalytics(8)

Amplitude

Freemium
4.53,141 reviews

Product-led SaaS companies that need deep behavioral analytics and team collaboration

Google Analytics

Free
4.614,682 reviews

Every business — it's the baseline analytics tool that should be on every website

Heap

Freemium
4.41,139 reviews

Product teams that want complete behavioral analytics without manual event tracking setup

Hotjar

Freemium
4.5810 reviews

Product teams and marketers who want to see exactly how users interact with their pages

Matomo

Freemium
4.4149 reviews

Privacy-conscious businesses in the EU and regulated industries who need full data ownership and GDPR compliance

Mixpanel

Freemium
4.61,403 reviews

Product-led startups that need deep funnel analysis, retention tracking, and user journey insights

Plausible Analytics

Paid
4.880 reviews

Privacy-conscious businesses and developers who want simple, cookie-free analytics

PostHog

Freemium
4.61,083 reviews

Developer-led startups that want a full product analytics suite they can self-host or use in the cloud

searchSEO(8)

Ahrefs

Paid
4.61,195 reviews

SEO professionals and content marketers who prioritize backlink analysis and competitive keyword research

Mangools

Paid
4.7149 reviews

Bloggers, solopreneurs, and small businesses looking for an affordable, easy-to-use keyword research tool

Moz Pro

Paid
4.41,155 reviews

SEO beginners and small teams that value educational resources alongside their toolset

Screaming Frog

Freemium
4.8312 reviews

SEO professionals and agencies who need deep technical site auditing with a one-time annual fee

SE Ranking

Paid
4.81,700 reviews

Mid-budget SMBs and agencies wanting a full SEO toolkit without Semrush/Ahrefs pricing

Semrush

Paid
4.65,634 reviews

Marketing teams and agencies that want one platform for SEO, PPC, content, and competitive research

Surfer SEO

Paid
4.8956 reviews

Content marketers and SEO teams who want AI-driven content optimization to rank higher with data-backed writing

Ubersuggest

Freemium
4.4259 reviews

Solopreneurs and small businesses on a tight budget who need basic keyword research and site audits

share-2Social Media Management(8)

Buffer

Freemium
4.42,425 reviews

Solopreneurs and small teams who want simple, no-frills social media scheduling

Hootsuite

Paid
4.38,799 reviews

Mid-size marketing teams and agencies managing multiple brands across many social platforms

Later

Freemium
4.5768 reviews

Visual brands, influencers, and e-commerce businesses that prioritize Instagram and TikTok

Loomly

Paid
4.62,284 reviews

Marketing teams and agencies that need a clean, intuitive social media calendar with built-in approval workflows

Publer

Freemium
4.8441 reviews

Budget-conscious small businesses managing multiple platforms including Google Business Profile

Sendible

Paid
4.51,024 reviews

Digital marketing agencies managing multiple clients who need white-label social media management with approval workflows

SocialBee

Paid
4.7592 reviews

Solopreneurs and small teams who want smart content recycling and AI-assisted post creation

Sprout Social

Paid
4.47,205 reviews

Agencies and mid-size brands that need enterprise-grade social analytics and team collaboration

dollar-signPaid Advertising(7)

Google Ads

Paid
4.42,889 reviews

Any business that wants to capture high-intent search traffic and run display/video campaigns

LinkedIn Ads

Paid
4.1450 reviews

B2B companies targeting decision-makers by job title, company, or industry

Meta Ads (Facebook & Instagram)

Paid
4.32,100 reviews

B2C businesses, e-commerce, and brands building awareness through visual storytelling

Microsoft Advertising

Paid
3.8579 reviews

SMBs already running Google Ads who want to extend reach at lower cost, especially B2B businesses leveraging LinkedIn targeting

Pinterest Ads

Paid
4.6320 reviews

E-commerce, lifestyle, and visual brands targeting discovery-minded consumers who are actively planning purchases

Reddit Ads

Paid
4.285 reviews

Brands targeting niche communities (gaming, tech, finance, fitness) who can create authentic, community-native ad content

TikTok Ads

Paid
4.4250 reviews

D2C brands and e-commerce businesses targeting younger audiences with video-first creative

zapMarketing Automation(7)

ActiveCampaign (Automation)

Paid
4.616,897 reviews

Growing SMBs that need sophisticated multi-channel automation with CRM integration

Customer.io

Paid
4.5957 reviews

Product-led SaaS companies and tech-savvy teams that need behavior-driven, multi-channel messaging automation

Drip

Paid
4.4650 reviews

E-commerce businesses that want powerful automation in a cleaner, simpler package than Klaviyo

Keap (formerly Infusionsoft)

Paid
4.22,700 reviews

Established small service businesses that want CRM, automation, and invoicing in one platform

Klaviyo

Freemium
4.71,630 reviews

E-commerce brands (especially Shopify) that want revenue-focused email and SMS automation

Omnisend

Freemium
4.61,883 reviews

E-commerce businesses on Shopify, WooCommerce, or BigCommerce who want email + SMS automation built specifically for online retail

Ortto (formerly Autopilot)

Freemium
4.5343 reviews

Mid-stage startups that want marketing automation with built-in customer data platform and analytics

layoutLanding Pages / CMS(9)

Carrd

Freemium
4.6130 reviews

Indie hackers, freelancers, and side-project creators who need a simple one-page site fast

Duda

Paid
4.6864 reviews

Web design agencies and freelancers who build sites for clients and need white-label tools with client management

Framer

Freemium
4.5163 reviews

Designers, startups, and SaaS companies who want portfolio-quality landing pages with advanced animations without writing code

Instapage

Paid
4.4850 reviews

Mid-size teams and agencies running high-volume paid ad campaigns needing advanced personalization

Leadpages

Paid
4.4520 reviews

Small business owners and solopreneurs who need attractive landing pages without technical skills

Squarespace

Paid
4.53,994 reviews

Creatives and small businesses that prioritize beautiful design with minimal effort

Unbounce

Paid
4.5634 reviews

Performance marketers who run paid campaigns and need fast A/B testing on landing pages

Webflow

Freemium
4.51,186 reviews

Designers, agencies, and startups who want full creative control without writing code

WordPress

Freemium
4.525,600 reviews

Businesses that want maximum flexibility, SEO control, and long-term ownership of their web presence

message-circleLive Chat & Chatbots(7)

Crisp

Freemium
4.6310 reviews

Bootstrapped startups and small teams wanting a full support suite at a flat, predictable price

Drift (Salesloft)

Paid
4.51,456 reviews

B2B sales teams converting website visitors into qualified pipeline via conversational marketing

Freshchat

Freemium
4.3601 reviews

Growing SMBs that need a full-featured live chat with AI chatbot capabilities and room to scale into the Freshworks ecosystem

Intercom

Paid
4.54,805 reviews

SaaS companies that want a full customer communication platform with AI-first support

LiveChat

Paid
4.62,443 reviews

E-commerce and support teams wanting a battle-tested, reliable live chat tool

Olark

Freemium
4.4694 reviews

Small businesses that want simple, reliable live chat focused on human conversations without the complexity of AI chatbots

Tidio

Freemium
4.82,747 reviews

Small e-commerce shops and startups that want live chat and AI bot without enterprise pricing

clipboardForm Builders(6)

Google Forms

Free
4.614,515 reviews

Anyone who needs a quick, free form with automatic Google Sheets integration and zero learning curve

Jotform

Freemium
4.75,600 reviews

Small businesses needing powerful, versatile forms with payments and workflows

Paperform

Paid
4.8173 reviews

Design-conscious SMBs who want beautiful forms that double as landing pages with built-in payments and calculations

SurveyMonkey

Freemium
4.534,176 reviews

Businesses that need professional survey research with advanced analysis, branching logic, and team collaboration

Tally

Freemium
4.8129 reviews

Startups and budget-conscious teams who want powerful forms at zero cost

Typeform

Freemium
4.61,822 reviews

Marketing teams needing beautiful, engaging surveys and lead capture forms

shopping-cartE-Commerce(9)

Big Cartel

Freemium
4.281 reviews

Artists, makers, musicians, and small creators who want a dead-simple store with no bloat and no fees

BigCommerce

Paid
4.3873 reviews

Growing SMBs that want a feature-rich ecommerce platform without transaction fees and with strong multi-channel support

Ecwid by Lightspeed

Paid
4.3962 reviews

Small businesses with an existing website who want to add e-commerce without switching platforms

PrestaShop

Freemium
4.3490 reviews

Tech-savvy SMBs in Europe and internationally who want a free, highly customizable e-commerce platform with strong localization

Sellfy

Paid
4.197 reviews

Digital creators, YouTubers, musicians, and coaches who sell digital downloads, subscriptions, and print-on-demand merch

Shopify

Paid
4.411,200 reviews

Small businesses and solo entrepreneurs who want to launch and scale an online store quickly without technical expertise

Square Online

Freemium
4.31,070 reviews

Brick-and-mortar businesses expanding online who already use Square POS

Wix eCommerce

Paid
4.34,200 reviews

Small businesses and solopreneurs who want a beautiful website and online store in one platform with minimal technical effort

WooCommerce

Free
4.52,100 reviews

Small businesses that want full control over their online store and already use WordPress