MarTech Audit
Browse ToolsCategoriesCompare

MarTech Audit

Free marketing tech stack audit tool. Compare marketing tools, score your stack, and find the best martech solutions for your business.

Tool Categories

  • CRM Tools
  • Email Marketing
  • Analytics Tools
  • SEO Tools
  • Marketing Automation

Resources

  • All Marketing Tools
  • Browse Categories
  • Stack Audit
  • Compare Tools
MarTech Audit — Free marketing technology stack comparison tool. Data verified March 2026.

Marketing Technology Tools Directory

58 tools across 10 categories

Start Audit

usersCRM(8)

HubSpot CRM

Freemium
4.416,200 reviews

Small businesses wanting an all-in-one CRM they can start for free and scale into

Pipedrive

Paid
4.44,900 reviews

Sales-focused small teams that want a clean, pipeline-centric CRM without clutter

Zoho CRM

Freemium
4.29,500 reviews

Budget-conscious small businesses that need enterprise-grade customization without enterprise pricing

Freshsales

Freemium
4.51,820 reviews

Startups wanting AI-powered lead scoring and built-in communication tools at a low price

Monday CRM

Paid
4.61,290 reviews

Teams already using Monday.com for project management who want CRM in the same workspace

Salesforce Starter

Paid
4.440,500 reviews

Ambitious startups that plan to scale significantly and want to start on the platform they will grow into

Streak

Freemium
4.5980 reviews

Solo founders, freelancers, and tiny teams who live in Gmail and want CRM without leaving their inbox

Copper

Paid
4.51,750 reviews

Google Workspace-centric agencies and consultancies that want automatic contact and email logging

mailEmail Marketing(8)

Mailchimp

Freemium
4.422,200 reviews

Small businesses and solopreneurs who want an all-in-one marketing platform with a free starting point

GetResponse

Freemium
4.31,450 reviews

Small businesses that want email, landing pages, webinars, and automation in one platform

Kit (formerly ConvertKit)

Freemium
4.5410 reviews

Content creators, bloggers, and newsletter authors who value simplicity and subscriber relationship management

ActiveCampaign

Paid
4.516,400 reviews

Growing SMBs that need sophisticated automation workflows and a lightweight CRM

Moosend

Paid
4.6910 reviews

Budget-conscious startups that want solid automation without paying premium prices

Brevo (formerly Sendinblue)

Freemium
4.54,000 reviews

Small businesses with large contact lists but moderate send frequency who also need SMS and transactional email

MailerLite

Freemium
4.72,900 reviews

Startups and freelancers that want a beautiful, easy-to-use tool at a very affordable price

Constant Contact

Paid
4.18,600 reviews

Small businesses and nonprofits that value phone support, simplicity, and event marketing

bar-chartAnalytics(6)

Mixpanel

Freemium
4.61,230 reviews

Product-led startups that need deep funnel analysis, retention tracking, and user journey insights

Google Analytics

Free
4.614,300 reviews

Every business — it's the baseline analytics tool that should be on every website

Hotjar

Freemium
4.5800 reviews

Product teams and marketers who want to see exactly how users interact with their pages

Plausible Analytics

Paid
4.870 reviews

Privacy-conscious businesses and developers who want simple, cookie-free analytics

PostHog

Freemium
4.5250 reviews

Developer-led startups that want a full product analytics suite they can self-host or use in the cloud

Amplitude

Freemium
4.53,141 reviews

Product-led SaaS companies that need deep behavioral analytics and team collaboration

searchSEO(6)

Semrush

Paid
4.64,500 reviews

Marketing teams and agencies that want one platform for SEO, PPC, content, and competitive research

Mangools

Paid
4.6130 reviews

Bloggers, solopreneurs, and small businesses looking for an affordable, easy-to-use keyword research tool

Ahrefs

Paid
4.61,150 reviews

SEO professionals and content marketers who prioritize backlink analysis and competitive keyword research

Moz Pro

Paid
4.4950 reviews

SEO beginners and small teams that value educational resources alongside their toolset

Ubersuggest

Freemium
4.3230 reviews

Solopreneurs and small businesses on a tight budget who need basic keyword research and site audits

SE Ranking

Paid
4.81,700 reviews

Mid-budget SMBs and agencies wanting a full SEO toolkit without Semrush/Ahrefs pricing

share-2Social Media Management(6)

Buffer

Freemium
4.42,400 reviews

Solopreneurs and small teams who want simple, no-frills social media scheduling

Hootsuite

Paid
4.38,200 reviews

Mid-size marketing teams and agencies managing multiple brands across many social platforms

Later

Freemium
4.5700 reviews

Visual brands, influencers, and e-commerce businesses that prioritize Instagram and TikTok

Sprout Social

Paid
4.44,380 reviews

Agencies and mid-size brands that need enterprise-grade social analytics and team collaboration

SocialBee

Paid
4.7470 reviews

Solopreneurs and small teams who want smart content recycling and AI-assisted post creation

Publer

Freemium
4.7180 reviews

Budget-conscious small businesses managing multiple platforms including Google Business Profile

dollar-signPaid Advertising(4)

Google Ads

Paid
4.42,800 reviews

Any business that wants to capture high-intent search traffic and run display/video campaigns

Meta Ads (Facebook & Instagram)

Paid
4.32,100 reviews

B2C businesses, e-commerce, and brands building awareness through visual storytelling

LinkedIn Ads

Paid
4.0450 reviews

B2B companies targeting decision-makers by job title, company, or industry

TikTok Ads

Paid
4.2250 reviews

D2C brands and e-commerce businesses targeting younger audiences with video-first creative

zapMarketing Automation(5)

ActiveCampaign (Automation)

Paid
4.516,400 reviews

Growing SMBs that need sophisticated multi-channel automation with CRM integration

Klaviyo

Freemium
4.61,630 reviews

E-commerce brands (especially Shopify) that want revenue-focused email and SMS automation

Drip

Paid
4.4650 reviews

E-commerce businesses that want powerful automation in a cleaner, simpler package than Klaviyo

Ortto (formerly Autopilot)

Freemium
4.4240 reviews

Mid-stage startups that want marketing automation with built-in customer data platform and analytics

Keap (formerly Infusionsoft)

Paid
4.22,700 reviews

Established small service businesses that want CRM, automation, and invoicing in one platform

layoutLanding Pages / CMS(7)

Unbounce

Paid
4.5610 reviews

Performance marketers who run paid campaigns and need fast A/B testing on landing pages

Leadpages

Paid
4.5520 reviews

Small business owners and solopreneurs who need attractive landing pages without technical skills

Instapage

Paid
4.4850 reviews

Mid-size teams and agencies running high-volume paid ad campaigns needing advanced personalization

Carrd

Freemium
4.7130 reviews

Indie hackers, freelancers, and side-project creators who need a simple one-page site fast

WordPress

Freemium
4.525,600 reviews

Businesses that want maximum flexibility, SEO control, and long-term ownership of their web presence

Webflow

Freemium
4.5810 reviews

Designers, agencies, and startups who want full creative control without writing code

Squarespace

Paid
4.53,950 reviews

Creatives and small businesses that prioritize beautiful design with minimal effort

message-circleLive Chat & Chatbots(5)

Intercom

Paid
4.54,050 reviews

SaaS companies that want a full customer communication platform with AI-first support

Drift (Salesloft)

Paid
4.51,400 reviews

B2B sales teams converting website visitors into qualified pipeline via conversational marketing

Tidio

Freemium
4.72,400 reviews

Small e-commerce shops and startups that want live chat and AI bot without enterprise pricing

Crisp

Freemium
4.6310 reviews

Bootstrapped startups and small teams wanting a full support suite at a flat, predictable price

LiveChat

Paid
4.62,400 reviews

E-commerce and support teams wanting a battle-tested, reliable live chat tool

clipboardForm Builders(3)

Typeform

Freemium
4.61,620 reviews

Marketing teams needing beautiful, engaging surveys and lead capture forms

Jotform

Freemium
4.75,200 reviews

Small businesses needing powerful, versatile forms with payments and workflows

Tally

Freemium
4.6100 reviews

Startups and budget-conscious teams who want powerful forms at zero cost