Performance marketers who run paid campaigns and need fast A/B testing on landing pages
+ AI-powered Smart Builder creates high-converting pages quickly
+ Excellent A/B testing and dynamic text replacement features
- Pricing is high for small businesses and startups
“Unbounce lets us spin up and test landing pages in hours instead of weeks. The AI copywriting suggestions are a nice bonus, but the real value is in the conversion analytics.”
| Plan | Monthly | Annual | Limits |
|---|---|---|---|
| Build | $99 | $74 | Unlimited landing pages; 20,000 visitors; 1 domain |
| Experiment | $149 | $112 | Unlimited landing pages; 30,000 visitors; 2 domains; A/B testing |
| Optimize | $249 | $187 | Unlimited landing pages; 50,000 visitors; 3 domains; Smart Traffic AI |
Build $74/mo. Experiment $112/mo. Optimize $187/mo. 14-day free trial.
| Feature | Available On | Limits |
|---|---|---|
| Drag-and-Drop Page Builder | build | Unlimited |
| Unlimited Landing Pages | build | Unlimited |
| Smart Traffic (AI Visitor Routing) | optimize | Unlimited |
| A/B Testing | experiment | Unlimited |
| Dynamic Text Replacement | build | Unlimited |
| Smart Copy (AI Copywriting) | build | Unlimited |
| Pop-ups and Sticky Bars | build | Unlimited |
| Custom Domains | build | 1 domain on Build; 2 on Experiment; 3 on Optimize |
| Visitor Limits | build | 20,000 visitors on Build; 30,000 on Experiment; 50,000 on Optimize |
| Conversion Analytics | build | Unlimited |
| AMP Landing Pages | build | Unlimited |
Source: G2 reviewer demographics
Not ideal for: Budget-conscious teams — Unbounce starts at $99/mo which is steep if you only need a few landing pages
Lead data exports via CSV; Smart Traffic AI models, page designs, and A/B test data are platform-specific
+ Zapier compatible (connects to 5,000+ apps)
Indie hackers, freelancers, and side-project creators who need a simple one-page site fast
Web design agencies and freelancers who build sites for clients and need white-label tools with client management
Designers, startups, and SaaS companies who want portfolio-quality landing pages with advanced animations without writing code
Mid-size teams and agencies running high-volume paid ad campaigns needing advanced personalization
Small business owners and solopreneurs who need attractive landing pages without technical skills
Creatives and small businesses that prioritize beautiful design with minimal effort
Designers, agencies, and startups who want full creative control without writing code
Businesses that want maximum flexibility, SEO control, and long-term ownership of their web presence