Small businesses wanting an all-in-one CRM they can start for free and scale into
+ Generous free tier with contact management, deal tracking, and email integration
+ Extremely intuitive interface with minimal learning curve
- Costs escalate sharply once you move beyond the free/Starter tiers
“We started on the free plan and it genuinely handled everything we needed for the first year. By the time we upgraded, our pipeline was already organized.”
| Plan | Monthly | Annual | Limits |
|---|---|---|---|
| Free | Free | Free | Unlimited users; limited reporting and automation |
| Starter/seat | $20 | $15 | 1,000 marketing contacts |
| Professional/seat | $100 | $90 | 2,000 marketing contacts; custom reporting |
| Enterprise/seat | $150 | $150 | 10,000 marketing contacts; advanced permissions |
HubSpot for Startups: 30-90% off first year for qualifying startups
Free plan for unlimited users; Starter $20/mo/seat, Professional $100/mo/seat, Enterprise $150/mo/seat
+ Zapier compatible (connects to 5,000+ apps)
Sales-focused small teams that want a clean, pipeline-centric CRM without clutter
Budget-conscious small businesses that need enterprise-grade customization without enterprise pricing
Startups wanting AI-powered lead scoring and built-in communication tools at a low price
Teams already using Monday.com for project management who want CRM in the same workspace
Ambitious startups that plan to scale significantly and want to start on the platform they will grow into
Solo founders, freelancers, and tiny teams who live in Gmail and want CRM without leaving their inbox
Google Workspace-centric agencies and consultancies that want automatic contact and email logging