Small businesses that want full control over their online store and already use WordPress
+ Core plugin is completely free with no revenue caps or transaction fees
+ Unmatched flexibility and customization through thousands of plugins and themes
- Requires self-managed hosting, security updates, and plugin compatibility
“We moved from Shopify to WooCommerce and cut our monthly costs in half. It took more setup effort, but the flexibility to customize everything exactly how we wanted was worth it.”
| Plan | Monthly | Annual | Limits |
|---|---|---|---|
| Core Plugin | Free | Free | Unlimited products, orders, and revenue — no transaction fees from WooCommerce |
| Typical SMB Setup | $50 | $40 | Hosting ($10-30/mo) + 2-3 premium extensions ($20-70/mo combined) |
| Growth Setup | $100 | $80 | Managed WooCommerce hosting + subscriptions, memberships, and advanced shipping extensions |
Core plugin is free; typical SMB spend $20-100/mo on hosting + premium extensions
| Feature | Available On | Limits |
|---|---|---|
| Product Management | free | Unlimited simple, variable, grouped, and external products |
| Order Management | free | Unlimited orders with HPOS for performance |
| Payment Gateways | free | WooCommerce Payments built-in; 100+ gateway extensions available |
| Shipping Zones & Methods | free | Flat rate, free shipping, and local pickup included; advanced shipping via extensions |
| Tax Calculations | free | Basic tax rules included; automated tax via WooCommerce Tax (free) or extensions |
| Coupon & Discount Codes | free | Unlimited coupons with percentage, fixed, and free shipping discounts |
| Analytics & Reporting | free | Built-in revenue, orders, products, and customer reports |
| Subscriptions | paid_extension | WooCommerce Subscriptions extension — $24.92/mo billed annually |
| Memberships | paid_extension | WooCommerce Memberships extension — $16.59/mo billed annually |
| Bookings | paid_extension | WooCommerce Bookings extension — $21.59/mo billed annually |
| Multi-currency | free | Available via WooCommerce Payments at no extra cost |
| REST API | free | Full REST API for products, orders, customers, and settings |
Source: G2 reviewer demographics
Not ideal for: Non-technical founders who want a fully managed, no-maintenance ecommerce solution
Product and order data exports via CSV or REST API; theme customizations, plugin configurations, and SEO URLs do not transfer directly
+ Zapier compatible (connects to 5,000+ apps)
Artists, makers, musicians, and small creators who want a dead-simple store with no bloat and no fees
Growing SMBs that want a feature-rich ecommerce platform without transaction fees and with strong multi-channel support
Small businesses with an existing website who want to add e-commerce without switching platforms
Tech-savvy SMBs in Europe and internationally who want a free, highly customizable e-commerce platform with strong localization
Digital creators, YouTubers, musicians, and coaches who sell digital downloads, subscriptions, and print-on-demand merch
Small businesses and solo entrepreneurs who want to launch and scale an online store quickly without technical expertise
Brick-and-mortar businesses expanding online who already use Square POS
Small businesses and solopreneurs who want a beautiful website and online store in one platform with minimal technical effort