Product teams and marketers who want to see exactly how users interact with their pages
+ Heatmaps and session recordings make user behavior instantly visual and understandable
+ Dead simple to install and start getting insights
- Session recording limits on free and lower tiers can be restrictive
“Hotjar showed us that users were completely ignoring our CTA button. One heatmap told us more than a month of A/B testing data.”
| Plan | Monthly | Annual | Limits |
|---|---|---|---|
| Basic | Free | Free | 35 daily sessions; automatic data capture |
| Plus | $32 | $32 | 100 daily sessions; filter and segment |
| Business | $80 | $80 | 500 daily sessions; custom integrations |
| Scale | $171 | $171 | Unlimited daily sessions; premium support |
Free Basic plan (35 daily sessions). Plus $32/mo. Business $80/mo. Scale $171/mo.
+ Zapier compatible (connects to 5,000+ apps)
Product-led startups that need deep funnel analysis, retention tracking, and user journey insights
Every business — it's the baseline analytics tool that should be on every website
Privacy-conscious businesses and developers who want simple, cookie-free analytics
Developer-led startups that want a full product analytics suite they can self-host or use in the cloud
Product-led SaaS companies that need deep behavioral analytics and team collaboration