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MarTech Audit

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MarTech Audit — Free marketing technology stack comparison tool. Data verified March 2026.
Tools/CRM/Pipedrive

Pipedrive

Sales-focused small teams that want a clean, pipeline-centric CRM without clutter

Paidusers CRM
Visit Website

Reviews

4.4 / 54,900 reviews

+ Best-in-class visual sales pipeline that is drag-and-drop simple

+ Fast setup with very little training needed for sales teams

- No free plan; 14-day trial only

“Pipedrive does one thing extremely well: it keeps our deals moving. The visual pipeline is the best I have used in any CRM.”

Pros

  • + Best-in-class visual sales pipeline that is drag-and-drop simple
  • + Fast setup with very little training needed for sales teams
  • + Strong email tracking and activity-based selling workflow

Cons

  • - No free plan; 14-day trial only
  • - Marketing and customer-service features are thin compared to all-in-one platforms
  • - Reporting is basic unless you pay for Professional tier or above

Pricing

PlanMonthlyAnnualLimits
Essential/seat$24$143,000 open deals; 30 custom fields
Advanced/seat$49$3910,000 open deals; 100 custom fields
Professional/seat$64$49100,000 open deals; 300 custom fields
Power/seat$79$64200,000 open deals; 500 custom fields
Enterprise/seat$129$99Unlimited deals and custom fields
14-day free trial

Essential $14/mo/seat, Advanced $39/mo/seat, Professional $49/mo/seat, Power $64/mo/seat, Enterprise $99/mo/seat (billed annually)

Setup & Onboarding

Setup time: hours
Learning curve: minimal
Resources: goodMobile app

Company Health

Founded: 2010
HQ: New York, New York
Size: 800+ employees
Funding: acquired
stableHiring: growingSentiment: positive
  • Launched revamped solution provider partner program in June 2025
  • Employee count grew 4% in 2025
  • Serves 95,000+ companies worldwide
  • No layoffs since 2022 restructuring

Product Direction

AI: moderateRisk: mediumAPI availableEcosystem: moderateSMB friendly

AI Features

  • AI Assistant powered by OpenAI for next-step suggestions and deal risk flagging
  • AI-powered email summarization and text generation
  • Pulse AI toolkit for centralized insights
  • AI-driven sales automation and lead creation

Recent Launches

  • Pulse AI sales toolkit
  • Revamped solution provider partner program
  • Enhanced AI-driven sales automation tools

Integrations

gmailoutlookslackmailchimpgoogle-meetzoomxeroquickbooks

+ Zapier compatible (connects to 5,000+ apps)

Alternatives in CRM

HubSpot CRM

Freemium
4.416,200 reviews

Small businesses wanting an all-in-one CRM they can start for free and scale into

Zoho CRM

Freemium
4.29,500 reviews

Budget-conscious small businesses that need enterprise-grade customization without enterprise pricing

Freshsales

Freemium
4.51,820 reviews

Startups wanting AI-powered lead scoring and built-in communication tools at a low price

Monday CRM

Paid
4.61,290 reviews

Teams already using Monday.com for project management who want CRM in the same workspace

Salesforce Starter

Paid
4.440,500 reviews

Ambitious startups that plan to scale significantly and want to start on the platform they will grow into

Streak

Freemium
4.5980 reviews

Solo founders, freelancers, and tiny teams who live in Gmail and want CRM without leaving their inbox

Copper

Paid
4.51,750 reviews

Google Workspace-centric agencies and consultancies that want automatic contact and email logging