Visual brands, influencers, and e-commerce businesses that prioritize Instagram and TikTok
+ Visual content calendar makes planning Instagram-first content intuitive
+ Linkin.bio feature drives traffic from Instagram to specific pages
- Historically Instagram-focused; other platform support is catching up
“Later is the best tool for visual-first social media. The drag-and-drop calendar and Linkin.bio have become essential to our Instagram strategy.”
| Plan | Monthly | Annual | Limits |
|---|---|---|---|
| Free | Free | Free | 1 social set; 5 posts per profile |
| Starter | $25 | $16.67 | 1 social set; 30 posts per profile; 1 user |
| Growth | $45 | $30 | 3 social sets; 150 posts per profile; 3 users |
| Advanced | $80 | $53.33 | 6 social sets; unlimited posts; 6 users |
Free plan available. Starter $25/mo. Growth $45/mo. Advanced $80/mo.
+ Zapier compatible (connects to 5,000+ apps)
Solopreneurs and small teams who want simple, no-frills social media scheduling
Mid-size marketing teams and agencies managing multiple brands across many social platforms
Agencies and mid-size brands that need enterprise-grade social analytics and team collaboration
Solopreneurs and small teams who want smart content recycling and AI-assisted post creation
Budget-conscious small businesses managing multiple platforms including Google Business Profile