Growing SMBs that need sophisticated multi-channel automation with CRM integration
+ Industry-leading visual automation builder with conditional logic and branching
+ AI-powered automation builder generates workflows from simple prompts
- No free tier; trial is only 14 days
“ActiveCampaign is the automation engine that runs our entire customer journey — from first touch to post-purchase follow-up. Nothing else is as flexible.”
| Plan | Monthly | Annual | Limits |
|---|---|---|---|
| Starter | $15 | $15 | 1,000 contacts; 1 user; 5 automations |
| Plus | $49 | $49 | 1,000 contacts; 3 users; CRM; lead scoring |
| Professional | $79 | $79 | 1,000 contacts; 5 users; predictive sending; attribution |
| Enterprise | $145 | $145 | 1,000 contacts; 10 users; custom objects; HIPAA |
Starter from ~$15/mo. Plus from ~$49/mo. Professional from ~$79/mo. 14-day free trial.
+ Zapier compatible (connects to 5,000+ apps)
E-commerce brands (especially Shopify) that want revenue-focused email and SMS automation
E-commerce businesses that want powerful automation in a cleaner, simpler package than Klaviyo
Mid-stage startups that want marketing automation with built-in customer data platform and analytics
Established small service businesses that want CRM, automation, and invoicing in one platform