Wix eCommerce

Small businesses and solopreneurs who want a beautiful website and online store in one platform with minimal technical effort

Paidshopping-cart E-Commerce

Visit Website

Reviews

4.3 / 54,200 reviews

G2 Satisfaction Scores

Ease of Use

8.9

Ease of Setup

8.7

Quality of Support

7.8

Meets Requirements

7.9

Ease of Admin

8.4

Likely to Recommend

8.0

Rating Distribution

5 star

47%

4 star

28%

3 star

12%

2 star

1 star

+ Drag-and-drop editor makes store design intuitive with 900+ templates

+ All-in-one platform with website, blog, booking, and e-commerce in one place

- Cannot switch templates after launch without rebuilding the site

“Wix let me build our entire brand presence — website, blog, online store, and appointment booking — all in one place. I didn't need to hire a designer or developer.”

Pros

+ Drag-and-drop editor makes store design intuitive with 900+ templates
+ All-in-one platform with website, blog, booking, and e-commerce in one place
+ Built-in marketing tools including email, social posts, and SEO wizard

Cons

- Cannot switch templates after launch without rebuilding the site
- E-commerce features are less advanced than dedicated platforms like Shopify
- Performance can slow down with many apps and complex pages

Pricing

Plan	Monthly	Annual	Limits
Core	$29	$17	50 GB storage; 5 collaborators; basic e-commerce; payment acceptance
Business	$39	$27	100 GB storage; 10 collaborators; subscriptions, dropshipping, loyalty programs
Business Elite	$159	$159	Unlimited storage; 15 collaborators; advanced e-commerce, multi-currency, priority support

14-day free trial

Core $29/mo; Business $39/mo; Business Elite $159/mo. E-commerce requires Core plan or above.

Features & Capabilities

Most intuitive drag-and-drop editor with 900+ professionally designed templatesAll-in-one platform combining website, blog, store, booking, and marketingAI Site Generator can create a complete store from a text description

Feature	Available On	Limits
Drag-and-Drop Store Builder	core	900+ templates; full visual editor
Product Management	core	Unlimited physical and digital products on all plans
Payment Processing	core	Wix Payments, PayPal, Stripe, and 80+ payment gateways
Shipping & Tax	core	Real-time carrier rates; automatic tax calculation
Abandoned Cart Recovery	core	Automated emails on all e-commerce plans
Discount Codes & Coupons	core	Unlimited
Multi-Channel Selling	core	Facebook, Instagram, Amazon, eBay, Google Shopping
Subscriptions & Recurring Payments	business	Subscription boxes and recurring billing
Dropshipping	business	Modalyst integration for dropship products
Loyalty Program	business	Points-based customer loyalty system
SEO Wizard	core	AI-powered SEO setup and optimization plan
Built-in Email Marketing	core	Wix Email Marketing with templates and automation

Limitations

! Cannot switch templates after site is published without rebuilding
! E-commerce analytics are basic compared to Shopify or BigCommerce
! Site speed can be impacted by heavy use of Wix apps and complex layouts
! Limited inventory management for high-SKU stores

Market Intelligence

Who Uses This

Small Business

80%

Mid-Market

16%

Enterprise

Source: G2 reviewer demographics

Top Industries

Marketing and AdvertisingRetailDesignHealth, Wellness and FitnessConsumer Services

Is This Right for You?

Team Size

1–20 people

Sweet spot: 1-5

Complexity

simple

Best Industries

retailprofessional servicesartists creators

website plus storebrand awarenessonline salesappointment booking

Pairs Well With

google-analytics— Enhanced e-commerce tracking for purchase funnel visibility beyond Wix's built-in analytics

mailchimp— Advanced email marketing beyond Wix's built-in email tools

hubspot-crm— CRM integration for customer lifecycle management beyond basic store contacts

Not ideal for: High-volume e-commerce businesses needing advanced inventory, fulfillment, or B2B features

Setup & Onboarding

Setup time: hours

Learning curve: minimal

Resources: excellentMobile app

Company Health

Founded: 2006

HQ: Tel Aviv, Israel

Size: 5500+ employees

Funding: public

growingHiring: stableSentiment: positive

Revenue exceeded $1.8B in 2025 with continued profitability
Wix Studio launched as a professional web development platform
AI Site Generator creates complete websites from text prompts
E-commerce capabilities significantly expanded with dropshipping and subscriptions
Wix acquired Modalyst for integrated dropshipping marketplace

Product Direction

AI: aggressiveRisk: lowAPI availableEcosystem: moderateSMB friendly

AI Features

AI Site Generator creates full websites from text descriptions
AI text and image generation throughout the editor
AI-powered SEO wizard for automated optimization
AI business assistant for content creation and marketing suggestions
AI-driven product descriptions and social media post generation

Recent Launches

AI Site Generator for instant website creation
Wix Studio for professional developers and agencies
Enhanced e-commerce with dropshipping integration
Wix Payments expansion to more countries

Trust & Security

Compliance

ccpagdprsoc2hipaaiso27001

Security Features

ssoNo

audit logNo

two factorAll plans

ip allowlistNo

role based accesscore

encryption at restAll plans

Data Portability

Export formatsCSV

Bulk API exportYes

Lock-in riskhigh

Status page: https://status.wix.com(SLA: 99.9% on all)

Support

Channels

emailcore

phonebusiness-elite

live chatcore

knowledge baseYes

community forumYes

Hours24/7

Response time< 24 hours

Dedicated CSMbusiness-elite

Docs qualityexcellent

Community Academy

Market Position

challengerLeading website builder that has expanded into e-commerce, strongest for businesses that need a beautiful website with an integrated store

Top Alternatives

shopify— More powerful and scalable e-commerce with larger app ecosystem

squarespace— More polished design templates with comparable all-in-one features

Switching Awayhard

Wix sites are tightly coupled to the platform; design, layouts, and apps do not transfer. Product data can be exported via CSV.

Transfers

productsblog postscustomer dataorder history

Doesn't Transfer

site design and layoutsWix apps and configurationsSEO settings and URLsbooking and scheduling dataemail marketing history

Time to Value

1-3 daysAI Site Generator can produce a functional store in minutes; customization and product upload typically takes 1-3 days

Industry Benchmarks

Wix total websites created250M+

Source: Wix Investor Relations

Integrations

google-analyticsgoogle-adsmeta-adstiktok-adsmailchimpklaviyohubspot-crmhotjartypeformjotformtidiolivechat

+ Zapier compatible (connects to 5,000+ apps)

Alternatives in E-Commerce

Big Cartel

Freemium

4.281 reviews

Artists, makers, musicians, and small creators who want a dead-simple store with no bloat and no fees

BigCommerce

Paid

4.3873 reviews

Growing SMBs that want a feature-rich ecommerce platform without transaction fees and with strong multi-channel support

Ecwid by Lightspeed

Paid

4.3962 reviews

Small businesses with an existing website who want to add e-commerce without switching platforms

PrestaShop

Freemium

4.3490 reviews

Tech-savvy SMBs in Europe and internationally who want a free, highly customizable e-commerce platform with strong localization

Sellfy

Paid

4.197 reviews

Digital creators, YouTubers, musicians, and coaches who sell digital downloads, subscriptions, and print-on-demand merch

Shopify

Paid

4.411,200 reviews

Small businesses and solo entrepreneurs who want to launch and scale an online store quickly without technical expertise

Square Online

Freemium

4.31,070 reviews

Brick-and-mortar businesses expanding online who already use Square POS

WooCommerce

Free

4.52,100 reviews

Small businesses that want full control over their online store and already use WordPress

Wix eCommerce

Small businesses and solopreneurs who want a beautiful website and online store in one platform with minimal technical effort

Paidshopping-cart E-Commerce

Visit Website

Reviews

4.3 / 54,200 reviews

G2 Satisfaction Scores

Ease of Use

8.9

Ease of Setup

8.7

Quality of Support

7.8

Meets Requirements

7.9

Ease of Admin

8.4

Likely to Recommend

8.0

Rating Distribution

5 star

47%

4 star

28%

3 star

12%

2 star

1 star

+ Drag-and-drop editor makes store design intuitive with 900+ templates

+ All-in-one platform with website, blog, booking, and e-commerce in one place

- Cannot switch templates after launch without rebuilding the site

“Wix let me build our entire brand presence — website, blog, online store, and appointment booking — all in one place. I didn't need to hire a designer or developer.”

Pros

+ Drag-and-drop editor makes store design intuitive with 900+ templates
+ All-in-one platform with website, blog, booking, and e-commerce in one place
+ Built-in marketing tools including email, social posts, and SEO wizard

Cons

- Cannot switch templates after launch without rebuilding the site
- E-commerce features are less advanced than dedicated platforms like Shopify
- Performance can slow down with many apps and complex pages

Pricing

Plan	Monthly	Annual	Limits
Core	$29	$17	50 GB storage; 5 collaborators; basic e-commerce; payment acceptance
Business	$39	$27	100 GB storage; 10 collaborators; subscriptions, dropshipping, loyalty programs
Business Elite	$159	$159	Unlimited storage; 15 collaborators; advanced e-commerce, multi-currency, priority support

14-day free trial

Core $29/mo; Business $39/mo; Business Elite $159/mo. E-commerce requires Core plan or above.

Features & Capabilities

Feature	Available On	Limits
Drag-and-Drop Store Builder	core	900+ templates; full visual editor
Product Management	core	Unlimited physical and digital products on all plans
Payment Processing	core	Wix Payments, PayPal, Stripe, and 80+ payment gateways
Shipping & Tax	core	Real-time carrier rates; automatic tax calculation
Abandoned Cart Recovery	core	Automated emails on all e-commerce plans
Discount Codes & Coupons	core	Unlimited
Multi-Channel Selling	core	Facebook, Instagram, Amazon, eBay, Google Shopping
Subscriptions & Recurring Payments	business	Subscription boxes and recurring billing
Dropshipping	business	Modalyst integration for dropship products
Loyalty Program	business	Points-based customer loyalty system
SEO Wizard	core	AI-powered SEO setup and optimization plan
Built-in Email Marketing	core	Wix Email Marketing with templates and automation

Limitations

! Cannot switch templates after site is published without rebuilding
! E-commerce analytics are basic compared to Shopify or BigCommerce
! Site speed can be impacted by heavy use of Wix apps and complex layouts
! Limited inventory management for high-SKU stores

Market Intelligence

Who Uses This

Small Business

80%

Mid-Market

16%

Enterprise

Source: G2 reviewer demographics

Top Industries

Marketing and AdvertisingRetailDesignHealth, Wellness and FitnessConsumer Services

Is This Right for You?

Team Size

1–20 people

Sweet spot: 1-5

Complexity

simple

Best Industries

retailprofessional servicesartists creators

website plus storebrand awarenessonline salesappointment booking

Pairs Well With

google-analytics— Enhanced e-commerce tracking for purchase funnel visibility beyond Wix's built-in analytics

mailchimp— Advanced email marketing beyond Wix's built-in email tools

hubspot-crm— CRM integration for customer lifecycle management beyond basic store contacts

Not ideal for: High-volume e-commerce businesses needing advanced inventory, fulfillment, or B2B features

Setup & Onboarding

Setup time: hours

Learning curve: minimal

Resources: excellentMobile app

Company Health

Founded: 2006

HQ: Tel Aviv, Israel

Size: 5500+ employees

Funding: public

growingHiring: stableSentiment: positive

Revenue exceeded $1.8B in 2025 with continued profitability
Wix Studio launched as a professional web development platform
AI Site Generator creates complete websites from text prompts
E-commerce capabilities significantly expanded with dropshipping and subscriptions
Wix acquired Modalyst for integrated dropshipping marketplace

Product Direction

AI: aggressiveRisk: lowAPI availableEcosystem: moderateSMB friendly

AI Features

AI Site Generator creates full websites from text descriptions
AI text and image generation throughout the editor
AI-powered SEO wizard for automated optimization
AI business assistant for content creation and marketing suggestions
AI-driven product descriptions and social media post generation

Recent Launches

AI Site Generator for instant website creation
Wix Studio for professional developers and agencies
Enhanced e-commerce with dropshipping integration
Wix Payments expansion to more countries

Trust & Security

Compliance

ccpagdprsoc2hipaaiso27001

Security Features

ssoNo

audit logNo

two factorAll plans

ip allowlistNo

role based accesscore

encryption at restAll plans

Data Portability

Export formatsCSV

Bulk API exportYes

Lock-in riskhigh

Status page: https://status.wix.com(SLA: 99.9% on all)

Support

Channels

emailcore

phonebusiness-elite

live chatcore

knowledge baseYes

community forumYes

Hours24/7

Response time< 24 hours

Dedicated CSMbusiness-elite

Docs qualityexcellent

Community Academy

Market Position

challengerLeading website builder that has expanded into e-commerce, strongest for businesses that need a beautiful website with an integrated store

Top Alternatives

shopify— More powerful and scalable e-commerce with larger app ecosystem

squarespace— More polished design templates with comparable all-in-one features

Switching Awayhard

Wix sites are tightly coupled to the platform; design, layouts, and apps do not transfer. Product data can be exported via CSV.

Transfers

productsblog postscustomer dataorder history

Doesn't Transfer

site design and layoutsWix apps and configurationsSEO settings and URLsbooking and scheduling dataemail marketing history

Time to Value

1-3 daysAI Site Generator can produce a functional store in minutes; customization and product upload typically takes 1-3 days

Industry Benchmarks

Wix total websites created250M+

Source: Wix Investor Relations

Integrations

google-analyticsgoogle-adsmeta-adstiktok-adsmailchimpklaviyohubspot-crmhotjartypeformjotformtidiolivechat

+ Zapier compatible (connects to 5,000+ apps)

Alternatives in E-Commerce

Big Cartel

Freemium

4.281 reviews

Artists, makers, musicians, and small creators who want a dead-simple store with no bloat and no fees

BigCommerce

Paid

4.3873 reviews

Growing SMBs that want a feature-rich ecommerce platform without transaction fees and with strong multi-channel support

Ecwid by Lightspeed

Paid

4.3962 reviews

Small businesses with an existing website who want to add e-commerce without switching platforms

PrestaShop

Freemium

4.3490 reviews

Tech-savvy SMBs in Europe and internationally who want a free, highly customizable e-commerce platform with strong localization

Sellfy

Paid

4.197 reviews

Digital creators, YouTubers, musicians, and coaches who sell digital downloads, subscriptions, and print-on-demand merch

Shopify

Paid

4.411,200 reviews

Small businesses and solo entrepreneurs who want to launch and scale an online store quickly without technical expertise

Square Online

Freemium

4.31,070 reviews

Brick-and-mortar businesses expanding online who already use Square POS

WooCommerce

Free

4.52,100 reviews

Small businesses that want full control over their online store and already use WordPress