MarTech Audit
Browse ToolsCategoriesCompare

MarTech Audit

Free marketing tech stack audit tool. Compare marketing tools, score your stack, and find the best martech solutions for your business.

Tool Categories

  • CRM Tools
  • Email Marketing
  • Analytics Tools
  • SEO Tools
  • Marketing Automation

Resources

  • All Marketing Tools
  • Browse Categories
  • Stack Audit
  • Compare Tools
MarTech Audit — Free marketing technology stack comparison tool. Data verified March 2026.
Tools/Marketing Automation/Keap (formerly Infusionsoft)

Keap (formerly Infusionsoft)

Established small service businesses that want CRM, automation, and invoicing in one platform

Paidzap Marketing Automation
Visit Website

Reviews

4.2 / 52,700 reviews

+ All-in-one: CRM, email, automation, invoicing, and appointment scheduling

+ Powerful automation for small service businesses with complex workflows

- Very expensive starting at $249/mo; highest entry price in this category

“Keap does everything but it's not cheap and it's not pretty. If you're a service business doing $500K+ revenue, the all-in-one value proposition works. Below that, look elsewhere.”

Pros

  • + All-in-one: CRM, email, automation, invoicing, and appointment scheduling
  • + Powerful automation for small service businesses with complex workflows
  • + Built-in payments and invoicing reduce the need for separate tools

Cons

  • - Very expensive starting at $249/mo; highest entry price in this category
  • - Interface feels dated and has a steep learning curve
  • - Migration from Infusionsoft left some features in awkward transition

Pricing

PlanMonthlyAnnualLimits
Keap$249$2491,500 contacts; 2 users; CRM + automation
Keap MaxCustomCustomCustom; advanced automation; ecommerce; promo codes
14-day free trial

Starts at $249/mo for 1,500 contacts. Scales with contacts and users. 14-day free trial.

Setup & Onboarding

Setup time: days
Learning curve: steep
Resources: goodFree migrationMobile app

Company Health

Founded: 2001
HQ: Chandler, Arizona
Size: 220+ employees
Funding: acquired
uncertainHiring: shrinkingSentiment: mixed
  • Acquired by Thryv Holdings for $80M in October 2024
  • Generated ~$85M trailing revenue at time of acquisition
  • Sold for significantly less than total funding raised ($207.9M vs $80M)
  • Integration with Thryv product suite underway

Product Direction

AI: moderateRisk: highAPI availableEcosystem: moderateSMB friendly

AI Features

  • SmartSend AI for send-time optimization
  • AI-powered automation plays for lead generation
  • Adaptive messaging strategies
  • AI-driven workflow templates

Recent Launches

  • AI-powered automation plays
  • SmartSend AI optimization
  • Improved data privacy features

Integrations

gmailoutlookquickbooksstripepaypalwordpress

+ Zapier compatible (connects to 5,000+ apps)

Alternatives in Marketing Automation

ActiveCampaign (Automation)

Paid
4.516,400 reviews

Growing SMBs that need sophisticated multi-channel automation with CRM integration

Klaviyo

Freemium
4.61,630 reviews

E-commerce brands (especially Shopify) that want revenue-focused email and SMS automation

Drip

Paid
4.4650 reviews

E-commerce businesses that want powerful automation in a cleaner, simpler package than Klaviyo

Ortto (formerly Autopilot)

Freemium
4.4240 reviews

Mid-stage startups that want marketing automation with built-in customer data platform and analytics