Small businesses with large contact lists but moderate send frequency who also need SMS and transactional email
+ Unlimited contacts on all plans including free; pricing based on email volume
+ Multi-channel: email, SMS, WhatsApp, and live chat in one platform
- Free plan limits to 300 emails/day which constrains growth
“The unlimited contacts model is a game-changer. We have 15,000 subscribers but only send weekly, so Brevo costs way less than per-contact tools.”
| Plan | Monthly | Annual | Limits |
|---|---|---|---|
| Free | Free | Free | 300 emails/day; unlimited contacts |
| Starter | $25 | $25 | 20,000 emails/month; no daily limit |
| Business | $65 | $65 | 20,000 emails/month; marketing automation; A/B testing |
| Enterprise | Custom | Custom | Custom volume; dedicated IP; priority support |
Free up to 300 emails/day (unlimited contacts). Starter from ~$25/mo. Business from ~$65/mo.
| Feature | Available On | Limits |
|---|---|---|
| Email Campaigns | free | 300 emails/day on Free; 20,000/mo on Starter/Business |
| Contact Management | free | Unlimited contacts on all plans |
| Transactional Email API | free | Unlimited |
| SMS Marketing | free | Pay-as-you-go credits |
| WhatsApp Campaigns | free | Pay-as-you-go credits |
| Live Chat | free | Unlimited |
| Marketing Automation | business | Unlimited |
| A/B Testing | business | Unlimited |
| Landing Pages | business | Unlimited |
| Send Time Optimization | business | Unlimited |
| CRM (Deal Pipeline) | free | Unlimited |
Source: G2 reviewer demographics
Not ideal for: Businesses needing best-in-class email design tools — Brevo's editor is functional but basic compared to Mailchimp
Contacts and lists export via CSV; transactional email templates, automations, and SMS config require rebuilding
+ Zapier compatible (connects to 5,000+ apps)
Growing SMBs that need sophisticated automation workflows and a lightweight CRM
Small businesses and solopreneurs who want reliable, straightforward email marketing with excellent deliverability and a generous free tier
Small businesses and nonprofits that value phone support, simplicity, and event marketing
Content creators, bloggers, and newsletter authors who value simplicity and subscriber relationship management
Small businesses that want email, landing pages, webinars, and automation in one platform
Small businesses and solopreneurs who want an all-in-one marketing platform with a free starting point
Startups and freelancers that want a beautiful, easy-to-use tool at a very affordable price
Budget-conscious startups that want solid automation without paying premium prices