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MarTech Audit — Free marketing technology stack comparison tool. Data verified March 2026.
Tools/Form Builders/Jotform

Jotform

Small businesses needing powerful, versatile forms with payments and workflows

Freemiumclipboard Form Builders
Visit Website

Reviews

4.7 / 55,200 reviews

+ 10,000+ templates covering every use case

+ Generous free tier with payments, conditional logic, and file uploads

- UI can feel cluttered and dated

“Jotform is the Swiss Army knife of form builders. It does everything — payments, approvals, PDF contracts. Not the prettiest, but insanely capable.”

Pros

  • + 10,000+ templates covering every use case
  • + Generous free tier with payments, conditional logic, and file uploads
  • + PDF generation, approvals, and e-signatures included

Cons

  • - UI can feel cluttered and dated
  • - Submission limits on all plans can frustrate at scale
  • - HIPAA compliance requires enterprise pricing

Pricing

PlanMonthlyAnnualLimits
FreeFreeFree5 forms; 100 submissions/month; 100MB storage
Bronze$34$3425 forms; 1,000 submissions/month; 1GB storage
Silver$39$3950 forms; 2,500 submissions/month; 10GB storage
Gold$99$99100 forms; 10,000 submissions/month; 100GB storage
EnterpriseCustomCustomUnlimited; HIPAA; local compliance; dedicated support

Free (5 forms, 100 submissions/mo). Bronze $34/mo. Silver $39/mo. Gold $99/mo.

Setup & Onboarding

Setup time: minutes
Learning curve: minimal
Resources: goodMobile app

Company Health

Founded: 2006
HQ: San Francisco, California
Size: 500+ employees
Funding: bootstrapped
growingHiring: growingSentiment: positive
  • Celebrated 20th anniversary in Feb 2026 with 35M+ users
  • Revenue grew 248% since 2021, reaching $144.9M in 2024
  • Processes ~$2B annually through payment forms
  • Active hiring especially in engineering

Product Direction

AI: aggressiveRisk: lowAPI availableEcosystem: strongSMB friendly

AI Features

  • Jotform AI Agents for automated customer support
  • AI agent deployment across Shopify, Gmail, Instagram, WordPress, Salesforce
  • 7,000+ AI Agent templates
  • Brand-voice-customizable AI agents
  • AI-driven workflow automation

Recent Launches

  • Jotform AI Agents (Feb 2025)
  • Enterprise 2.0 with redesigned Admin Console
  • Agency Partner Program
  • Multi-channel AI agent deployment

Integrations

google-sheetsgoogle-drivedropboxmailchimphubspot-crmpaypalstripe

+ Zapier compatible (connects to 5,000+ apps)

Alternatives in Form Builders

Typeform

Freemium
4.61,620 reviews

Marketing teams needing beautiful, engaging surveys and lead capture forms

Tally

Freemium
4.6100 reviews

Startups and budget-conscious teams who want powerful forms at zero cost