SEO professionals and content marketers who prioritize backlink analysis and competitive keyword research
+ Best backlink database and analysis in the industry
+ Intuitive interface that makes complex SEO data easy to understand
- Expensive with no free plan (only free webmaster tools for site owners)
“Ahrefs' backlink data is unmatched. When we need to understand why a competitor ranks, Ahrefs gives us the answer every time.”
| Plan | Monthly | Annual | Limits |
|---|---|---|---|
| Lite | $129 | $99 | 5 projects; 750 tracked keywords; 1 user |
| Standard | $249 | $199 | 20 projects; 2,000 tracked keywords; 1 user |
| Advanced | $449 | $399 | 50 projects; 5,000 tracked keywords; 1 user |
| Enterprise | $14990 | $999 | 100 projects; 10,000 tracked keywords; 3 users |
Lite $99/mo, Standard $199/mo, Advanced $399/mo, Enterprise $999/mo. Free webmaster tools available.
Marketing teams and agencies that want one platform for SEO, PPC, content, and competitive research
Bloggers, solopreneurs, and small businesses looking for an affordable, easy-to-use keyword research tool
SEO beginners and small teams that value educational resources alongside their toolset
Solopreneurs and small businesses on a tight budget who need basic keyword research and site audits
Mid-budget SMBs and agencies wanting a full SEO toolkit without Semrush/Ahrefs pricing