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MarTech Audit

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MarTech Audit — Free marketing technology stack comparison tool. Built in Phoenix, AZ. Data verified March 2026.

Sponsored by Helios AI Services — Custom AI tools for small businesses.

Tools/Form Builders/Typeform

Typeform

Marketing teams needing beautiful, engaging surveys and lead capture forms

Freemiumclipboard Form Builders
Visit Website

Reviews

4.6 / 51,822 reviews

G2 Satisfaction Scores

Ease of Use
9.1
Ease of Setup
8.9
Quality of Support
8.5
Meets Requirements
8.7
Ease of Admin
8.8

Rating Distribution

5 star
79%
4 star
18%
3 star
2%
2 star
0%
1 star
1%

+ Beautiful conversational one-question-at-a-time format drives high completion rates

+ Excellent design quality; forms look polished and on-brand

- Free tier is extremely limited at only 10 responses/month

“Typeform makes forms people actually want to fill out. Our survey completion rate doubled when we switched from Google Forms.”

Pros

  • + Beautiful conversational one-question-at-a-time format drives high completion rates
  • + Excellent design quality; forms look polished and on-brand
  • + Strong logic jumps and conditional branching

Cons

  • - Free tier is extremely limited at only 10 responses/month
  • - Price per response is high compared to Tally or Jotform
  • - Not ideal for long, data-heavy forms

Pricing

PlanMonthlyAnnualLimits
FreeFreeFree10 responses/month; unlimited forms; basic logic
Basic$25$25100 responses/month; 1 user; custom branding
Plus$50$501,000 responses/month; 3 users; payment collection
Business$83$8310,000 responses/month; 5 users; priority support; Salesforce

Free (10 responses/mo). Basic $25/mo. Plus $50/mo. Business $83/mo.

Features & Capabilities

One-question-at-a-time conversational format consistently drives higher completion ratesAI models trained on 1 billion+ anonymized responses for form optimizationDesign quality and polish of forms is significantly above most competitors
FeatureAvailable OnLimits
Conversational Form BuilderfreeUnlimited
Unlimited FormsfreeUnlimited
Logic Jumps (Conditional Branching)freeBasic logic on Free; advanced on paid
Custom Branding and ThemesbasicUnlimited
Payment Collection (Stripe)plusUnlimited
File UploadsbasicUnlimited
Hidden FieldsbasicUnlimited
AI Form GenerationfreeUnlimited
AI Response AnalysisbasicUnlimited
Workflow AutomationplusUnlimited
Recall Information (Piping)freeUnlimited

Limitations

  • ! Free plan limited to only 10 responses per month
  • ! Payment collection requires the $50/month Plus plan
  • ! Cost per response is high compared to Tally (unlimited free) or Jotform
  • ! Acquired by Bending Spoons, which has a pattern of aggressive post-acquisition layoffs

Market Intelligence

Who Uses This

Small Business
62%
Mid-Market
30%
Enterprise
8%

Source: G2 reviewer demographics

Top Industries

Marketing and AdvertisingComputer SoftwareInformation Technology and ServicesEducation ManagementFinancial Services

Is This Right for You?

Team Size
1–30 people
Sweet spot: 1-15
Complexity
simple
Best Industries
saasagenciesecommerce
lead generationcustomer retentioncontent marketinganalytics insights

Pairs Well With

hubspot-crm— Native integration creates HubSpot contacts and triggers workflows from form submissions
mailchimp— Sync Typeform respondents directly to Mailchimp audience segments
google-analytics— Track form completion rates and drop-off points in GA

Not ideal for: Teams on a tight budget needing many forms — Typeform's free plan is very limited and paid plans start at $25/mo

Setup & Onboarding

Setup time: minutes
Learning curve: minimal
Resources: good

Company Health

Founded: 2012
HQ: Barcelona, Spain
Size: 450+ employees
Funding: acquired
uncertainHiring: shrinkingSentiment: mixed
  • Acquired by Bending Spoons for ~$255M in late 2025
  • Bending Spoons known for aggressive post-acquisition layoffs
  • Launched AI engagement platform turning forms into workflows (Oct 2025)
  • $141M revenue with 130K customers in 2024

Product Direction

AI: aggressiveRisk: highAPI availableEcosystem: strongSMB friendly

AI Features

  • AI form generation from chat prompts
  • AI-powered response analysis and insights
  • AI workflow automation from form submissions
  • Trained on 1B+ anonymized responses for optimization

Recent Launches

  • AI engagement platform (Oct 2025)
  • Winter '25 AI release with form generation and instant analysis
  • Workflow automation from form responses

Trust & Security

Compliance

ccpagdprsoc2hipaaiso27001

Security Features

ssoenterprise
audit logenterprise
two factorAll plans
ip allowlistNo
role based accessbusiness
encryption at restAll plans

Data Portability

Export formatsCSV, XLS, JSON
Bulk API exportYes
Lock-in risklow
Status page: https://status.typeform.com(SLA: 99.9% on enterprise)

Support

Channels

emailbasic
phoneNo
live chatplus
knowledge baseYes
community forumYes
Hoursbusiness hours
Response time< 24 hours
Dedicated CSMenterprise
Docs qualitygood
Community

Market Position

leaderPremier conversational form builder known for beautiful one-question-at-a-time UX and high completion rates

Top Alternatives

jotform— More features at lower cost with payments, e-signatures, and PDF generation
tally— Free unlimited forms with fast Notion-like creation and no branding

Switching Awayeasy

Response data exports via CSV; conversational form designs and logic branching need recreation

Transfers
responsesuploaded filesrespondent data
Doesn't Transfer
form designslogic branchingcalculator configscustom themes

Time to Value

hoursConversational forms can be designed and live within an hour, with higher completion rates than traditional forms

Integrations

hubspot-crmmailchimpgoogle-sheetsslacksalesforce-starternotiongoogle-analyticsshopifywebflowsquarespaceactivecampaignklaviyopipedrivemonday-crmintercombrevozapier

+ Zapier compatible (connects to 5,000+ apps)

Alternatives in Form Builders

Google Forms

Free
4.614,515 reviews

Anyone who needs a quick, free form with automatic Google Sheets integration and zero learning curve

Jotform

Freemium
4.75,600 reviews

Small businesses needing powerful, versatile forms with payments and workflows

Paperform

Paid
4.8173 reviews

Design-conscious SMBs who want beautiful forms that double as landing pages with built-in payments and calculations

SurveyMonkey

Freemium
4.534,176 reviews

Businesses that need professional survey research with advanced analysis, branching logic, and team collaboration

Tally

Freemium
4.8129 reviews

Startups and budget-conscious teams who want powerful forms at zero cost