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MarTech Audit

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MarTech Audit — Free marketing technology stack comparison tool. Data verified March 2026.
Tools/Form Builders/Typeform

Typeform

Marketing teams needing beautiful, engaging surveys and lead capture forms

Freemiumclipboard Form Builders
Visit Website

Reviews

4.6 / 51,620 reviews

+ Beautiful conversational one-question-at-a-time format drives high completion rates

+ Excellent design quality; forms look polished and on-brand

- Free tier is extremely limited at only 10 responses/month

“Typeform makes forms people actually want to fill out. Our survey completion rate doubled when we switched from Google Forms.”

Pros

  • + Beautiful conversational one-question-at-a-time format drives high completion rates
  • + Excellent design quality; forms look polished and on-brand
  • + Strong logic jumps and conditional branching

Cons

  • - Free tier is extremely limited at only 10 responses/month
  • - Price per response is high compared to Tally or Jotform
  • - Not ideal for long, data-heavy forms

Pricing

PlanMonthlyAnnualLimits
FreeFreeFree10 responses/month; unlimited forms; basic logic
Basic$25$25100 responses/month; 1 user; custom branding
Plus$50$501,000 responses/month; 3 users; payment collection
Business$83$8310,000 responses/month; 5 users; priority support; Salesforce

Free (10 responses/mo). Basic $25/mo. Plus $50/mo. Business $83/mo.

Setup & Onboarding

Setup time: minutes
Learning curve: minimal
Resources: good

Company Health

Founded: 2012
HQ: Barcelona, Spain
Size: 450+ employees
Funding: acquired
uncertainHiring: shrinkingSentiment: mixed
  • Acquired by Bending Spoons for ~$255M in late 2025
  • Bending Spoons known for aggressive post-acquisition layoffs
  • Launched AI engagement platform turning forms into workflows (Oct 2025)
  • $141M revenue with 130K customers in 2024

Product Direction

AI: aggressiveRisk: highAPI availableEcosystem: strongSMB friendly

AI Features

  • AI form generation from chat prompts
  • AI-powered response analysis and insights
  • AI workflow automation from form submissions
  • Trained on 1B+ anonymized responses for optimization

Recent Launches

  • AI engagement platform (Oct 2025)
  • Winter '25 AI release with form generation and instant analysis
  • Workflow automation from form responses

Integrations

hubspot-crmmailchimpgoogle-sheetsslacksalesforce-starternotion

+ Zapier compatible (connects to 5,000+ apps)

Alternatives in Form Builders

Jotform

Freemium
4.75,200 reviews

Small businesses needing powerful, versatile forms with payments and workflows

Tally

Freemium
4.6100 reviews

Startups and budget-conscious teams who want powerful forms at zero cost