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MarTech Audit

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MarTech Audit — Free marketing technology stack comparison tool. Built in Phoenix, AZ. Data verified March 2026.

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Tools/Email Marketing/GetResponse

GetResponse

Small businesses that want email, landing pages, webinars, and automation in one platform

Freemiummail Email Marketing
Visit Website

Reviews

4.3 / 51,450 reviews

G2 Satisfaction Scores

Ease of Use
8.5
Ease of Setup
8.4
Quality of Support
9.7
Meets Requirements
8.5
Ease of Admin
8.6

Rating Distribution

5 star
69%
4 star
24%
3 star
4%
2 star
0%
1 star
3%

+ Comprehensive all-in-one platform including webinars, landing pages, and conversion funnels

+ Solid marketing automation with visual workflow builder at mid-tier pricing

- Email template editor feels dated compared to newer competitors

“GetResponse replaced three separate tools for us -- email, webinars, and landing pages -- which saved us money, though the email designer could use a refresh.”

Pros

  • + Comprehensive all-in-one platform including webinars, landing pages, and conversion funnels
  • + Solid marketing automation with visual workflow builder at mid-tier pricing
  • + Built-in webinar hosting is a unique differentiator among email tools

Cons

  • - Email template editor feels dated compared to newer competitors
  • - Deliverability rates can be inconsistent; requires careful list hygiene
  • - The learning curve is steeper due to the breadth of features

Pricing

PlanMonthlyAnnualLimits
FreeFreeFree500 contacts; 2,500 newsletters/month
Email Marketing$19$15.61,000 contacts; unlimited emails; autoresponders
Marketing Automation$59$48.41,000 contacts; workflows; webinars
Ecommerce Marketing$119$97.61,000 contacts; ecommerce features; promo codes
30-day free trial

Free up to 500 contacts. Email Marketing from ~$19/mo. Marketing Automation from ~$59/mo.

Features & Capabilities

Built-in webinar hosting — unique among email marketing platformsConversion funnels combine landing pages, emails, and payments in one flowAll-in-one platform replacing email, webinars, landing pages, and course tools
FeatureAvailable OnLimits
Email Campaigns & Newslettersfree2,500 newsletters/mo on Free; unlimited on paid plans
Landing Pagesfree1 on Free; unlimited on paid
Signup Forms & Pop-upsfreeUnlimited
Autorespondersemail_marketingUnlimited
Marketing Automation (Visual Workflow)marketing_automationUnlimited
Webinar Hostingmarketing_automation100 attendees on Marketing Automation; 300 on Ecommerce
Conversion Funnelsemail_marketing1 funnel on Email Marketing; unlimited on higher plans
SMS Marketingemail_marketingCredits-based
Ecommerce Product Recommendationsecommerce_marketingUnlimited
Web Push Notificationsemail_marketingUnlimited
AI Course Creatoremail_marketingUnlimited

Limitations

  • ! Free plan limited to 500 contacts and 2,500 sends/month
  • ! Marketing automation workflows require the $59/mo plan
  • ! Email template editor feels dated compared to newer competitors

Market Intelligence

Who Uses This

Small Business
60%
Mid-Market
28%
Enterprise
12%

Source: G2 reviewer demographics

Top Industries

Marketing and AdvertisingInformation Technology and ServicesE-LearningInternetHealth, Wellness and Fitness

Is This Right for You?

Team Size
1–30 people
Sweet spot: 3-15
Complexity
moderate
Best Industries
ecommerceeducationsaas
customer retentionlead generationecommerce salescontent marketing

Pairs Well With

wordpress— GetResponse plugin adds forms, popups, and landing pages to WordPress
google-analytics— Track email-driven traffic and conversion paths in GA
hubspot-crm— Sync contacts between CRM and email for coordinated outreach

Not ideal for: Teams wanting simplicity — GetResponse packs many features that create interface clutter for basic email needs

Setup & Onboarding

Setup time: hours
Learning curve: moderate
Resources: goodFree migrationMobile app

Company Health

Founded: 1998
HQ: Gdansk, Poland
Size: 440+ employees
Funding: bootstrapped
stableHiring: stableSentiment: positive
  • Hit $150M revenue and 100K customers in 2024
  • Acquired Recostream for AI-powered product recommendations
  • Expanded into all-in-one marketing platform with webinars, courses, and conversion funnels

Product Direction

AI: moderateRisk: lowAPI availableEcosystem: moderateSMB friendly

AI Features

  • AI email subject line generator
  • AI content writing assistant
  • AI-powered product recommendations (via Recostream)
  • Send-time optimization
  • Course Wizard AI for auto-generating courses

Recent Launches

  • Course Wizard AI tool
  • AI-powered product recommendations
  • Conversion funnels
  • SMS marketing

Trust & Security

Compliance

ccpagdprsoc2hipaaiso27001

Security Features

ssoNo
audit logNo
two factorAll plans
ip allowlistNo
role based accessmax
encryption at restAll plans

Data Portability

Export formatsCSV
Bulk API exportYes
Lock-in risklow
Status page: https://status.getresponse.com

Support

Channels

emailfree
phoneNo
live chatemail-marketing
knowledge baseYes
community forumNo
Hours24/7
Response time< 24 hours
Dedicated CSMmax2
Docs qualitygood
Certifications available

Market Position

challengerEstablished email and marketing platform with webinar hosting and conversion funnel builder

Top Alternatives

mailchimp— Simpler interface with a free tier and larger integration ecosystem
activecampaign— More powerful automation builder with built-in CRM

Switching Awayeasy

Contact lists export cleanly; webinar data, conversion funnels, and automations are platform-specific

Transfers
contactslistscustom fieldscampaign history
Doesn't Transfer
automation workflowswebinar recordingsconversion funnelslanding pages

Time to Value

1-2 weeksEmail and landing pages launch quickly, but conversion funnels and webinar setup take 1-2 weeks to optimize

Industry Benchmarks

Average email open rate21.3%
Source: Mailchimp 2024 Email Marketing Benchmarks

Integrations

shopifywordpresswoocommercestripepaypalsalesforce-starterhubspot-crmgoogle-analyticsgoogle-adsmeta-adstypeformunbouncezapier

+ Zapier compatible (connects to 5,000+ apps)

Alternatives in Email Marketing

ActiveCampaign

Paid
4.616,897 reviews

Growing SMBs that need sophisticated automation workflows and a lightweight CRM

AWeber

Freemium
4.3950 reviews

Small businesses and solopreneurs who want reliable, straightforward email marketing with excellent deliverability and a generous free tier

Brevo (formerly Sendinblue)

Freemium
4.54,332 reviews

Small businesses with large contact lists but moderate send frequency who also need SMS and transactional email

Constant Contact

Paid
4.28,600 reviews

Small businesses and nonprofits that value phone support, simplicity, and event marketing

Kit (formerly ConvertKit)

Freemium
4.6427 reviews

Content creators, bloggers, and newsletter authors who value simplicity and subscriber relationship management

Mailchimp

Freemium
4.430,000 reviews

Small businesses and solopreneurs who want an all-in-one marketing platform with a free starting point

MailerLite

Freemium
4.73,086 reviews

Startups and freelancers that want a beautiful, easy-to-use tool at a very affordable price

Moosend

Paid
4.7939 reviews

Budget-conscious startups that want solid automation without paying premium prices