Mid-size teams and agencies running high-volume paid ad campaigns needing advanced personalization
+ Best-in-class landing page personalization and ad-to-page mapping
+ Pixel-perfect design control with flexible builder
- Significantly more expensive than alternatives
“Instapage is expensive, but the ad-to-page personalization is unmatched. Our conversion rates jumped 30% after switching from generic landing pages.”
| Plan | Monthly | Annual | Limits |
|---|---|---|---|
| Build | $199 | $199 | Unlimited pages and experiences; 15,000 unique visitors/month |
| Convert | Custom | Custom | Enterprise; custom traffic; ad-to-page personalization; audit logs |
Build $199/mo. Convert plan is custom enterprise pricing. 14-day free trial.
+ Zapier compatible (connects to 5,000+ apps)
Performance marketers who run paid campaigns and need fast A/B testing on landing pages
Small business owners and solopreneurs who need attractive landing pages without technical skills
Indie hackers, freelancers, and side-project creators who need a simple one-page site fast
Businesses that want maximum flexibility, SEO control, and long-term ownership of their web presence
Designers, agencies, and startups who want full creative control without writing code
Creatives and small businesses that prioritize beautiful design with minimal effort