Businesses that want maximum flexibility, SEO control, and long-term ownership of their web presence
+ Unmatched flexibility with 60,000+ plugins and thousands of themes
+ Massive community; solutions exist for every use case
- Requires ongoing maintenance, updates, and security management
“WordPress can do literally anything, but budget time for setup and maintenance. Once it's running well, nothing else comes close for the price.”
| Plan | Monthly | Annual | Limits |
|---|---|---|---|
| Self-hosted (WordPress.org) | Free | Free | Free software; hosting required (~$3-30/mo separately) |
| WordPress.com Free | Free | Free | 1GB storage; wordpress.com subdomain; ads shown |
| WordPress.com Personal | $4 | $4 | Custom domain; 6GB storage; no ads |
| WordPress.com Business | $25 | $25 | 50GB storage; plugins; themes; SFTP |
WordPress.org is free (self-hosted, hosting ~$3-30/mo). WordPress.com has free tier; paid from $4/mo.
+ Zapier compatible (connects to 5,000+ apps)
Performance marketers who run paid campaigns and need fast A/B testing on landing pages
Small business owners and solopreneurs who need attractive landing pages without technical skills
Mid-size teams and agencies running high-volume paid ad campaigns needing advanced personalization
Indie hackers, freelancers, and side-project creators who need a simple one-page site fast
Designers, agencies, and startups who want full creative control without writing code
Creatives and small businesses that prioritize beautiful design with minimal effort