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Tools/Form Builders/SurveyMonkey

SurveyMonkey

Businesses that need professional survey research with advanced analysis, branching logic, and team collaboration

Freemiumclipboard Form Builders
Visit Website

Reviews

4.5 / 534,176 reviews

G2 Satisfaction Scores

Ease of Use
8.8
Ease of Setup
9.0
Quality of Support
8.0
Meets Requirements
8.4
Ease of Admin
8.6
Likely to Recommend
8.4

Rating Distribution

5 star
63%
4 star
28%
3 star
5%
2 star
2%
1 star
2%

+ Industry-standard survey platform with the most templates and question types

+ AI Genius engine predicts best question types, detects bias, and suggests improvements

- Free plan limited to 10 questions and 40 responses per survey

“SurveyMonkey's AI analysis feature saved us hours. We had 2,000 open-ended responses and it categorized them into themes, identified sentiment, and generated a summary we could share with leadership in minutes.”

Pros

  • + Industry-standard survey platform with the most templates and question types
  • + AI Genius engine predicts best question types, detects bias, and suggests improvements
  • + 100+ native integrations including Salesforce, HubSpot, Tableau, and Slack

Cons

  • - Free plan limited to 10 questions and 40 responses per survey
  • - Pricing jumps are steep — $32/mo for individuals, $30/user/mo for teams
  • - Advanced integrations (Salesforce, Tableau) locked to Enterprise plans

Pricing

PlanMonthlyAnnualLimits
Basic (Free)FreeFree10 questions/survey; 40 responses/survey; SurveyMonkey branding
AdvantageCustom$32Unlimited questions and responses; custom branding; skip logic; data exports
PremierCustom$99Advanced analysis; phone support; multilingual surveys; benchmark data
Team Advantage/seatCustom$303-user minimum; shared asset library; admin controls
Commitment required

Free (limited); Advantage $32/mo annual; Premier $99/mo annual; Team plans from $30/user/mo

Features & Capabilities

Most recognized survey brand with 34,000+ G2+Capterra reviews — the industry standardAI-powered analysis suite with sentiment, thematic, and chat-based analysis100+ native integrations including Salesforce, HubSpot, Tableau, and Slack
FeatureAvailable OnLimits
Survey Builderfree10 questions on Free; unlimited on paid
Question BankfreeExpert-written question templates by category
Skip LogicadvantageConditional branching based on answers
Custom BrandingadvantageCustom colors, logos, and thank-you pages
AI Analysis SuiteadvantageSentiment and thematic analysis of responses
Data ExportadvantageCSV, PDF, SPSS, and XLS exports
BenchmarkingpremierCompare results against industry benchmarks
Multilingual SurveyspremierCreate surveys in multiple languages

Limitations

  • ! Free plan is extremely limited (10 questions, 40 responses)
  • ! Annual-only billing on individual paid plans
  • ! Premium integrations locked to Enterprise tier
  • ! Per-response overage fees ($0.15/response) on some plans

Market Intelligence

Who Uses This

Small Business
50%
Mid-Market
35%
Enterprise
15%

Source: G2 reviewer demographics

Top Industries

EducationInformation TechnologyComputer SoftwareNonprofitsHealthcare

Is This Right for You?

Team Size
1–200 people
Sweet spot: 5-50
Complexity
simple
Best Industries
professional serviceseducationhealthcare
customer feedbackemployee surveysmarket researchNPS scoringevent feedback

Pairs Well With

hubspot-crm— Native integration sends survey responses to HubSpot contacts
mailchimp— Embed surveys in email campaigns and sync respondent data
salesforce-starter— Push survey results into Salesforce records (Enterprise plan)

Not ideal for: Simple lead capture or payment forms — use Typeform, Jotform, or Paperform instead

Setup & Onboarding

Setup time: minutes
Learning curve: minimal
Resources: excellentMobile app

Company Health

Founded: 1999
HQ: San Mateo, California
Size: ~1419 employees
Funding: acquired
stableHiring: stableSentiment: positive
  • AI Analysis Suite with sentiment and thematic analysis launched (September 2025)
  • 'Analyze with AI' chat-based interactive analysis feature
  • 7 #1 rankings in G2 Winter 2026 reports
  • First-ever #1 for Most Implementable in SMB category
  • Operating as private company under STG ownership

Product Direction

AI: aggressiveRisk: lowAPI availableEcosystem: moderateSMB friendly

AI Features

  • AI survey generation from text descriptions
  • SurveyMonkey Genius predicts question types and detects bias
  • Sentiment analysis classifies responses as Positive/Neutral/Negative
  • Thematic analysis auto-categorizes open-ended responses
  • 'Analyze with AI' chat-based interactive analysis

Recent Launches

  • AI Analysis Suite
  • Analyze with AI chat interface
  • Thematic analysis for open-ended responses
  • AI survey review for clarity and bias detection

Trust & Security

Compliance

ccpagdprsoc2hipaaiso27001

Security Features

ssoenterprise
audit logenterprise
two factorAll plans
ip allowlistenterprise
role based accessteam-advantage
encryption at restAll plans

Data Portability

Export formatsCSV, PDF, XLS, SPSS
Bulk API exportYes
Lock-in risklow
Status page: https://status.surveymonkey.com(SLA: 99.9% on enterprise)

Support

Channels

emailadvantage
phonepremier
live chatadvantage
knowledge baseYes
community forumYes
Hours24/7
Response time< 24 hours
Dedicated CSMenterprise
Docs qualityexcellent
CommunityAcademy

Market Position

leaderIndustry-standard survey platform with the largest user base, most integrations, and strongest AI analysis capabilities

Top Alternatives

typeform— Better design and conversational UX for customer-facing forms
google-forms— Completely free with unlimited responses, but far fewer features

Switching Awayeasy

Survey data exports in multiple formats; survey designs are platform-specific

Transfers
responsessurvey structure
Doesn't Transfer
survey designbranching logicintegrations config

Time to Value

30 minutesAI survey generation can create a professional survey in minutes; collecting and analyzing responses typically starts within 30 minutes

Integrations

hubspot-crmsalesforce-startermailchimpconstant-contactgoogle-analytics

+ Zapier compatible (connects to 5,000+ apps)

Alternatives in Form Builders

Google Forms

Free
4.614,515 reviews

Anyone who needs a quick, free form with automatic Google Sheets integration and zero learning curve

Jotform

Freemium
4.75,600 reviews

Small businesses needing powerful, versatile forms with payments and workflows

Paperform

Paid
4.8173 reviews

Design-conscious SMBs who want beautiful forms that double as landing pages with built-in payments and calculations

Tally

Freemium
4.8129 reviews

Startups and budget-conscious teams who want powerful forms at zero cost

Typeform

Freemium
4.61,822 reviews

Marketing teams needing beautiful, engaging surveys and lead capture forms