Small businesses and solopreneurs who want an all-in-one marketing platform with a free starting point
+ Intuitive drag-and-drop email builder with polished templates
+ Generous free tier for very small lists; easy onboarding for beginners
- Pricing escalates steeply once you exceed the free tier or need automation
“Mailchimp got us sending professional emails in under an hour, but once our list grew past 2,000 contacts the costs really started adding up.”
| Plan | Monthly | Annual | Limits |
|---|---|---|---|
| Free | Free | Free | 500 contacts; 1,000 sends/month; 1 audience |
| Essentials | $13 | $13 | 500 contacts; 5,000 sends/month; 3 audiences |
| Standard | $20 | $20 | 500 contacts; 6,000 sends/month; 5 audiences; automations |
| Premium | $350 | $350 | 10,000 contacts; 150,000 sends/month; unlimited audiences |
Free up to 500 contacts/1,000 sends per month. Standard from ~$13/mo. Premium from $350/mo.
| Feature | Available On | Limits |
|---|---|---|
| Email Campaigns (Drag-and-Drop Builder) | free | 1,000 sends/mo on Free; 5,000 on Essentials; 6,000 on Standard |
| Audience Management | free | 500 contacts and 1 audience on Free; 3 audiences on Essentials; 5 on Standard |
| Landing Pages | free | Unlimited |
| Signup Forms & Pop-ups | free | Unlimited |
| Marketing Automation | standard | Customer journeys with branching on Standard+ |
| A/B Testing | essentials | Unlimited |
| Send Time Optimization | standard | Unlimited |
| Transactional Email (Mandrill) | standard | Paid add-on via Mandrill |
| Advanced Segmentation | premium | Unlimited |
| Comparative Reporting | premium | Unlimited |
| SMS Marketing | essentials | Credits-based; varies by plan |
Source: G2 reviewer demographics
Not ideal for: Growing businesses past 5,000 contacts — pricing scales steeply and automation is limited compared to dedicated platforms
Contact lists and campaign data export cleanly via CSV; automations and templates require rebuilding
+ Zapier compatible (connects to 5,000+ apps)
Growing SMBs that need sophisticated automation workflows and a lightweight CRM
Small businesses and solopreneurs who want reliable, straightforward email marketing with excellent deliverability and a generous free tier
Small businesses with large contact lists but moderate send frequency who also need SMS and transactional email
Small businesses and nonprofits that value phone support, simplicity, and event marketing
Content creators, bloggers, and newsletter authors who value simplicity and subscriber relationship management
Small businesses that want email, landing pages, webinars, and automation in one platform
Startups and freelancers that want a beautiful, easy-to-use tool at a very affordable price
Budget-conscious startups that want solid automation without paying premium prices