Solopreneurs and small teams who want simple, no-frills social media scheduling
+ Extremely simple and clean interface; easiest social tool to learn
+ Channel-based pricing is transparent and affordable for small teams
- Feature set is basic compared to Hootsuite or Sprout Social
“Buffer is the anti-Hootsuite. It does less, but what it does, it does perfectly. I schedule a week of posts in 15 minutes.”
| Plan | Monthly | Annual | Limits |
|---|---|---|---|
| Free | Free | Free | 3 channels; 10 scheduled posts per channel |
| Essentials | $6 | $5 | Per channel; unlimited posts; engagement tools |
| Team | $12 | $10 | Per channel; unlimited users; draft collaboration |
Free for 3 channels (10 posts each). Essentials $5/mo/channel. Team $10/mo/channel.
+ Zapier compatible (connects to 5,000+ apps)
Mid-size marketing teams and agencies managing multiple brands across many social platforms
Visual brands, influencers, and e-commerce businesses that prioritize Instagram and TikTok
Agencies and mid-size brands that need enterprise-grade social analytics and team collaboration
Solopreneurs and small teams who want smart content recycling and AI-assisted post creation
Budget-conscious small businesses managing multiple platforms including Google Business Profile