Tech-savvy SMBs in Europe and internationally who want a free, highly customizable e-commerce platform with strong localization
+ Completely free and open-source with no revenue limits or transaction fees
+ Extremely customizable with 5,000+ modules and themes in the marketplace
- Requires technical knowledge for installation, hosting, and maintenance
“PrestaShop is incredibly powerful for the price — which is free. We run a multi-language store across 5 European countries from a single installation. The module marketplace has everything we need, and we own all our data.”
| Plan | Monthly | Annual | Limits |
|---|---|---|---|
| Open Source (Classic) | Free | Free | Free forever; requires self-hosted server; no direct support included |
| Hosted | $32 | $27 | Managed hosting, pre-installed modules, technical support included |
| Enterprise | Custom | Custom | Custom pricing from ~$2,100/mo; dedicated support, SLA, premium modules |
Open-source core is free (self-hosted); Hosted plan from ~$27/mo (EUR24/mo annual); total cost depends on hosting + modules
| Feature | Available On | Limits |
|---|---|---|
| Product Management | free | Unlimited products with variants, combinations, and attributes |
| Multi-Language & Multi-Currency | free | Built-in support for 75+ languages and multiple currencies |
| Payment Gateways | free | 250+ payment modules including Stripe, PayPal, Adyen, and local gateways |
| Shipping Management | free | Carrier integrations, zone-based shipping, weight and price rules |
| Tax Management | free | Multi-country tax rules with EU VAT compliance |
| SEO Tools | free | Custom URLs, meta tags, sitemaps, structured data |
| Order Management | free | Full order lifecycle with invoicing, returns, and refunds |
| Customer Management | free | Customer groups, wishlists, address books |
| Analytics & Reporting | free | Built-in sales, product, and customer reports |
| Module Marketplace | free | 5,000+ modules and themes for extending functionality |
| B2B Features | free | Customer groups, volume pricing, quote requests via modules |
| REST API | free | Full REST API for headless commerce and integrations |
Source: G2 reviewer demographics
Not ideal for: Non-technical founders who want a plug-and-play hosted solution without managing servers
Product, customer, and order data export via CSV or API; themes, modules, and configurations are platform-specific
+ Zapier compatible (connects to 5,000+ apps)
Artists, makers, musicians, and small creators who want a dead-simple store with no bloat and no fees
Growing SMBs that want a feature-rich ecommerce platform without transaction fees and with strong multi-channel support
Small businesses with an existing website who want to add e-commerce without switching platforms
Digital creators, YouTubers, musicians, and coaches who sell digital downloads, subscriptions, and print-on-demand merch
Small businesses and solo entrepreneurs who want to launch and scale an online store quickly without technical expertise
Brick-and-mortar businesses expanding online who already use Square POS
Small businesses and solopreneurs who want a beautiful website and online store in one platform with minimal technical effort
Small businesses that want full control over their online store and already use WordPress