Budget-conscious small businesses managing multiple platforms including Google Business Profile
+ Very affordable with a usable free tier
+ Supports more platforms than most including Google Business Profile
- Less polished UI than Buffer or Later
“Publer is the best value in social media scheduling. The free plan alone covers what I'd pay $30/mo for elsewhere.”
| Plan | Monthly | Annual | Limits |
|---|---|---|---|
| Free | Free | Free | 3 social accounts; 10 scheduled posts |
| Professional | $12 | $10 | Per account set; unlimited scheduling; analytics |
| Business | $21 | $17 | Per account set; team features; white label reports |
Free for 3 social accounts. Professional $12/mo. Business $21/mo (per social account set).
| Feature | Available On | Limits |
|---|---|---|
| Post Scheduling | free | 10 scheduled posts on Free; unlimited on paid plans |
| Social Account Management | free | 3 social accounts on Free; more on paid plans per account set |
| Bulk Scheduling & CSV Import | professional | Unlimited |
| AI Assist (Caption Generation) | free | Limited generations on Free |
| AI Image Generator | professional | Unlimited |
| Analytics & Reporting | professional | Not available on Free plan |
| Google Business Profile Support | free | Unlimited |
| Content Calendar | free | Unlimited |
| Auto-Scheduling | professional | Unlimited |
| White Label Reports | business | Business plan only |
| Team Collaboration | business | Business plan only |
| Watermark & Signature | professional | Auto-add watermarks or signatures to images |
Source: G2 reviewer demographics
Not ideal for: Large teams needing approval workflows, social listening, or enterprise-grade analytics
Scheduled content exports easily; minimal lock-in due to straightforward feature set
+ Zapier compatible (connects to 5,000+ apps)
Solopreneurs and small teams who want simple, no-frills social media scheduling
Mid-size marketing teams and agencies managing multiple brands across many social platforms
Visual brands, influencers, and e-commerce businesses that prioritize Instagram and TikTok
Marketing teams and agencies that need a clean, intuitive social media calendar with built-in approval workflows
Digital marketing agencies managing multiple clients who need white-label social media management with approval workflows
Solopreneurs and small teams who want smart content recycling and AI-assisted post creation
Agencies and mid-size brands that need enterprise-grade social analytics and team collaboration