MarTech Audit
Browse ToolsCategoriesCompare

MarTech Audit

Free marketing tech stack audit tool. Compare marketing tools, score your stack, and find the best martech solutions for your business.

Tool Categories

  • CRM Tools
  • Email Marketing
  • Analytics Tools
  • SEO Tools
  • Marketing Automation

Resources

  • All Marketing Tools
  • Browse Categories
  • Stack Audit
  • Compare Tools
MarTech Audit — Free marketing technology stack comparison tool. Data verified March 2026.
Tools/CRM/Freshsales

Freshsales

Startups wanting AI-powered lead scoring and built-in communication tools at a low price

Freemiumusers CRM
Visit Website

Reviews

4.5 / 51,820 reviews

+ Built-in AI lead scoring (Freddy AI) even on mid-tier plans

+ Clean, modern interface with built-in phone and email

- Smaller integration marketplace compared to HubSpot or Salesforce

“For under $10 per user we get a CRM with built-in calling, email sequences, and AI scoring. Hard to beat that value.”

Pros

  • + Built-in AI lead scoring (Freddy AI) even on mid-tier plans
  • + Clean, modern interface with built-in phone and email
  • + Very affordable entry point at $9/user/month

Cons

  • - Smaller integration marketplace compared to HubSpot or Salesforce
  • - Free plan is quite limited in functionality
  • - Advanced reporting only available on Pro tier and above

Pricing

PlanMonthlyAnnualLimits
FreeFreeFreeUp to 3 users; basic contact management
Growth/seat$15$9Contact scoring; sales sequences
Pro/seat$49$39Multiple pipelines; AI insights
Enterprise/seat$69$59Custom modules; forecasting
21-day free trialStartup discount

Freshworks for Startups: free credits up to $10,000

Free plan available; Growth $9/mo/user, Pro $39/mo/user, Enterprise $59/mo/user (billed annually)

Setup & Onboarding

Setup time: hours
Learning curve: minimal
Resources: goodFree migrationMobile app

Company Health

Founded: 2010
HQ: San Mateo, California
Size: 5000+ employees
Funding: public
growingHiring: stableSentiment: positive
  • Revenue grew to $838.8M in 2025, up 16% YoY
  • Achieved first full-year profitability with $183.7M net income
  • 15 customers paying $1M+ ARR
  • CEO transition: Dennis Woodside succeeded Girish Mathrubootham in 2024

Product Direction

AI: moderateRisk: lowAPI availableEcosystem: moderateSMB friendly

AI Features

  • Freddy AI for lead scoring and prioritization
  • AI-powered sales forecasting
  • Behavior analytics for prospect engagement
  • AI-driven personalized outreach at scale
  • Deal intelligence for next-best-action recommendations

Recent Launches

  • Deeper conversational AI integration across CX and CRM
  • FireHydrant acquisition for incident management
  • Enhanced Freddy AI capabilities

Integrations

gmailoutlookslackfreshdeskshopifyquickbooksmailchimp

+ Zapier compatible (connects to 5,000+ apps)

Alternatives in CRM

HubSpot CRM

Freemium
4.416,200 reviews

Small businesses wanting an all-in-one CRM they can start for free and scale into

Pipedrive

Paid
4.44,900 reviews

Sales-focused small teams that want a clean, pipeline-centric CRM without clutter

Zoho CRM

Freemium
4.29,500 reviews

Budget-conscious small businesses that need enterprise-grade customization without enterprise pricing

Monday CRM

Paid
4.61,290 reviews

Teams already using Monday.com for project management who want CRM in the same workspace

Salesforce Starter

Paid
4.440,500 reviews

Ambitious startups that plan to scale significantly and want to start on the platform they will grow into

Streak

Freemium
4.5980 reviews

Solo founders, freelancers, and tiny teams who live in Gmail and want CRM without leaving their inbox

Copper

Paid
4.51,750 reviews

Google Workspace-centric agencies and consultancies that want automatic contact and email logging