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Tools/Social Media Management/Loomly

Loomly

Marketing teams and agencies that need a clean, intuitive social media calendar with built-in approval workflows

Paidshare-2 Social Media Management
Visit Website

Reviews

4.6 / 52,284 reviews

G2 Satisfaction Scores

Ease of Use
9.0
Ease of Setup
9.2
Quality of Support
8.8
Meets Requirements
8.4
Ease of Admin
8.8
Likely to Recommend
8.8

Rating Distribution

5 star
65%
4 star
28%
3 star
4%
2 star
1%
1 star
1%

+ Post ideas engine suggests content based on trending topics, holidays, and best practices

+ Clean approval workflow — clients and managers can approve/reject posts with comments

- No free tier — only a 15-day trial

“Loomly's post ideas feature is like having a content strategist built into the tool. Every morning it suggests ideas based on what's trending and upcoming holidays. Our content calendar went from always-behind to always-full.”

Pros

  • + Post ideas engine suggests content based on trending topics, holidays, and best practices
  • + Clean approval workflow — clients and managers can approve/reject posts with comments
  • + Intuitive calendar view with drag-and-drop scheduling across all platforms

Cons

  • - No free tier — only a 15-day trial
  • - Base plan limited to 2 users and 10 social accounts
  • - Analytics are basic compared to Sprout Social or Hootsuite

Pricing

PlanMonthlyAnnualLimits
Base$32$262 users; 10 social accounts; post ideas; scheduling; basic analytics
Standard$60$496 users; 20 social accounts; advanced analytics; content export
Advanced$131$10714 users; 35 social accounts; custom workflows; branded reports
Premium$277$22930 users; 50 social accounts; custom roles; priority support
15-day free trial

Base $32/mo ($26/mo annual) for 2 users; Standard $60/mo; Advanced $131/mo; Premium $277/mo; 15-day free trial

Features & Capabilities

Post ideas engine proactively suggests content topics and trendsClean approval workflows designed for teams and agency-client collaborationFlat pricing per plan (not per-seat) makes it cost-effective for teams
FeatureAvailable OnLimits
Post IdeasbaseContent suggestions based on trends, holidays, and best practices
Content CalendarbaseVisual drag-and-drop calendar across all platforms
Multi-Platform PublishingbaseFacebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, Threads, Google Business
Approval WorkflowsbaseMulti-step review and approval process
Media LibrarybaseCentralized asset management with Canva integration
AnalyticsbasePost performance, audience growth, and engagement metrics
AI Content GenerationbaseAI-powered post writing and hashtag suggestions
Interaction ManagementstandardReply to comments and messages from Loomly

Limitations

  • ! No free tier — 15-day trial only
  • ! Analytics less deep than Sprout Social or Hootsuite
  • ! No social listening or brand monitoring
  • ! No API for custom integrations

Market Intelligence

Who Uses This

Small Business
65%
Mid-Market
30%
Enterprise
5%

Source: G2 reviewer demographics

Top Industries

Marketing and AdvertisingInformation TechnologyReal EstateEducationRetail

Is This Right for You?

Team Size
1–30 people
Sweet spot: 2-15
Complexity
simple
Best Industries
agenciesprofessional servicesecommerce
social schedulingcontent planningapproval workflowsmulti platform publishing

Pairs Well With

canva— Create visuals directly in Loomly via Canva integration
google-analytics— Track social traffic with UTM parameters auto-generated by Loomly
mailchimp— Coordinate social and email campaigns from the same content calendar

Not ideal for: Enterprise teams needing social listening, advanced analytics, or CRM integration

Setup & Onboarding

Setup time: hours
Learning curve: minimal
Resources: goodMobile app

Company Health

Founded: 2016
HQ: Los Angeles, California
Size: ~50 employees
Funding: bootstrapped
growingHiring: stableSentiment: positive
  • Reached 25,000+ customers globally
  • AI content generation features added
  • TikTok and Threads publishing support added
  • Named Leader in G2 Social Media Management
  • Bootstrapped and profitable — no outside funding

Product Direction

AI: moderateRisk: lowEcosystem: minimalSMB friendly

AI Features

  • AI post generation from topics and keywords
  • AI hashtag suggestions based on content and trends
  • Best time to post optimization
  • AI image generation for social posts

Recent Launches

  • AI content generation
  • TikTok publishing
  • Threads support
  • Enhanced analytics dashboard

Trust & Security

Compliance

ccpagdprsoc2hipaaiso27001

Security Features

ssoadvanced
audit logNo
two factorAll plans
ip allowlistNo
role based accessadvanced
encryption at restAll plans

Data Portability

Export formatsCSV
Bulk API exportNo
Lock-in risklow

Support

Channels

emailbase
phoneNo
live chatbase
knowledge baseYes
community forumNo
HoursBusiness hours
Response time< 24 hours
Dedicated CSMpremium
Docs qualitygood
Academy

Market Position

challengerHighly-rated social media management tool differentiated by content ideas, clean UX, and flat per-plan pricing

Top Alternatives

buffer— Simpler and cheaper with a free tier, but fewer team collaboration features
hootsuite— More powerful analytics and social listening, but more expensive and complex

Switching Awayeasy

Scheduled posts and media exportable; connected accounts transfer instantly

Transfers
media assetspost history
Doesn't Transfer
scheduling queueapproval workflowsanalytics history

Time to Value

1-2 hoursConnect social accounts and start scheduling with post ideas in under 2 hours

Industry Benchmarks

Customers25,000+
Source: Loomly

Integrations

google-analyticscanvamailchimp

+ Zapier compatible (connects to 5,000+ apps)

Alternatives in Social Media Management

Buffer

Freemium
4.42,425 reviews

Solopreneurs and small teams who want simple, no-frills social media scheduling

Hootsuite

Paid
4.38,799 reviews

Mid-size marketing teams and agencies managing multiple brands across many social platforms

Later

Freemium
4.5768 reviews

Visual brands, influencers, and e-commerce businesses that prioritize Instagram and TikTok

Publer

Freemium
4.8441 reviews

Budget-conscious small businesses managing multiple platforms including Google Business Profile

Sendible

Paid
4.51,024 reviews

Digital marketing agencies managing multiple clients who need white-label social media management with approval workflows

SocialBee

Paid
4.7592 reviews

Solopreneurs and small teams who want smart content recycling and AI-assisted post creation

Sprout Social

Paid
4.47,205 reviews

Agencies and mid-size brands that need enterprise-grade social analytics and team collaboration