Mid-size marketing teams and agencies managing multiple brands across many social platforms
+ #1 on G2 for social media management; comprehensive feature set
+ Excellent social listening and analytics for brand monitoring
- Pricing increased significantly; no longer affordable for small businesses
“Hootsuite is the most complete social tool out there, but they've priced out small businesses. At $99/mo for one user, Buffer at $5/channel is hard to ignore.”
| Plan | Monthly | Annual | Limits |
|---|---|---|---|
| Professional | $99 | $99 | 1 user; 10 social accounts; unlimited posts |
| Team | $249 | $249 | 3 users; 20 social accounts; team assignments |
| Enterprise | Custom | Custom | 5+ users; 50+ social accounts; custom analytics |
Professional $99/mo (1 user, 10 accounts). Team $249/mo. Enterprise custom. 30-day free trial.
+ Zapier compatible (connects to 5,000+ apps)
Solopreneurs and small teams who want simple, no-frills social media scheduling
Visual brands, influencers, and e-commerce businesses that prioritize Instagram and TikTok
Agencies and mid-size brands that need enterprise-grade social analytics and team collaboration
Solopreneurs and small teams who want smart content recycling and AI-assisted post creation
Budget-conscious small businesses managing multiple platforms including Google Business Profile