B2B companies targeting decision-makers by job title, company, or industry
+ Unmatched B2B targeting by job title, company size, industry, and seniority
+ Lead Gen Forms reduce friction by pre-filling user data from profiles
- Very expensive CPCs ($5-15+) make small budgets inefficient
“LinkedIn Ads are expensive but the lead quality is unreal. When you need to reach VP-level buyers at specific companies, nothing else comes close.”
| Plan | Monthly | Annual | Limits |
|---|---|---|---|
| Pay-per-click | Custom | Custom | No platform fee; min $10/day budget; higher CPCs |
Pay-per-click/impression. Minimum daily budget $10. Most SMBs spend $1,000-$5,000/mo. Higher CPCs than other platforms.
| Feature | Available On | Limits |
|---|---|---|
| Sponsored Content (Single Image, Carousel, Video) | all | Minimum $10/day budget |
| Lead Gen Forms | all | Unlimited |
| Sponsored Messaging (Message Ads & Conversation Ads) | all | Frequency cap of one message per member every 45 days |
| Job Title & Company Targeting | all | Minimum audience size of 300 members |
| Matched Audiences (Retargeting & Account Lists) | all | Company list requires minimum 300 matched companies |
| Lookalike Audiences | all | Source audience must have at least 300 matched members |
| Dynamic Ads (Follower, Spotlight, Job) | all | Desktop-only placement |
| Conversion Tracking (Insight Tag) | all | Unlimited |
| Document Ads | all | File size max 100 MB; PDF, PPT, DOC formats only |
| Website Demographics Reporting | all | Requires Insight Tag installed with sufficient traffic |
Source: G2 reviewer demographics
Not ideal for: B2C businesses or companies with limited ad budgets — LinkedIn CPCs are 3-5x higher than other platforms
Campaign data and lead gen form submissions export via CSV; LinkedIn-specific targeting audiences cannot transfer
+ Zapier compatible (connects to 5,000+ apps)
Any business that wants to capture high-intent search traffic and run display/video campaigns
B2C businesses, e-commerce, and brands building awareness through visual storytelling
SMBs already running Google Ads who want to extend reach at lower cost, especially B2B businesses leveraging LinkedIn targeting
E-commerce, lifestyle, and visual brands targeting discovery-minded consumers who are actively planning purchases
Brands targeting niche communities (gaming, tech, finance, fitness) who can create authentic, community-native ad content
D2C brands and e-commerce businesses targeting younger audiences with video-first creative