E-commerce businesses that want powerful automation in a cleaner, simpler package than Klaviyo
+ Visual workflow builder is intuitive and powerful for e-commerce automations
+ Strong segmentation based on purchase behavior and browsing data
- No free plan and entry price is higher than some competitors
“Drip is like Klaviyo's more approachable sibling. The automations are nearly as powerful but the interface is way less intimidating.”
| Plan | Monthly | Annual | Limits |
|---|---|---|---|
| Standard | $39 | $39 | 2,500 contacts; unlimited emails; all features included |
Starts at $39/mo for up to 2,500 contacts. Scales with contact count. 14-day free trial.
+ Zapier compatible (connects to 5,000+ apps)
Growing SMBs that need sophisticated multi-channel automation with CRM integration
E-commerce brands (especially Shopify) that want revenue-focused email and SMS automation
Mid-stage startups that want marketing automation with built-in customer data platform and analytics
Established small service businesses that want CRM, automation, and invoicing in one platform