Plausible Analytics

Privacy-conscious businesses and developers who want simple, cookie-free analytics

Paidbar-chart Analytics

Visit Website

Reviews

4.8 / 580 reviews

G2 Satisfaction Scores

Ease of Use

9.5

Ease of Setup

9.6

Quality of Support

8.8

Meets Requirements

8.2

Ease of Admin

9.4

Rating Distribution

5 star

70%

4 star

20%

3 star

2 star

1 star

+ Fully GDPR compliant; no cookies, no consent banners needed

+ Incredibly lightweight script (~1KB) that won't slow your site

- Feature-thin compared to GA4 or Mixpanel; no funnels, cohorts, or event-level analysis

“Plausible gives me the 5 metrics I actually check every day, without the 500 reports I never look at in GA4. Plus no cookie banner needed.”

Pros

+ Fully GDPR compliant; no cookies, no consent banners needed
+ Incredibly lightweight script (~1KB) that won't slow your site
+ Clean, simple dashboard that shows what matters without overwhelm

Cons

- Feature-thin compared to GA4 or Mixpanel; no funnels, cohorts, or event-level analysis
- Small review base; newer and less established
- No free tier (though self-hosting is free)

Pricing

Plan	Monthly	Annual	Limits
Growth	$9	$9	10K monthly pageviews; unlimited sites
Business	$19	$19	10K pageviews; priority support; revenue tracking

30-day free trial

Starts at $9/mo for 10K pageviews. Growth plan from $14/mo. 30-day free trial. Open source self-hosted option available.

Features & Capabilities

Fully GDPR, CCPA, and PECR compliant out of the box with no cookies and no consent banners requiredScript is under 1KB, making it the lightest analytics tool available with zero performance impactBootstrapped and profitable with no venture capital, reducing risk of acquisition or pivot

Feature	Available On	Limits
Pageview & Visit Tracking	growth	Based on monthly pageview tier starting at 10K
Traffic Source Attribution	growth	Unlimited
UTM Campaign Tracking	growth	Unlimited
Goal & Event Tracking	growth	Unlimited
Custom Properties	growth	Unlimited
Revenue Tracking	business	Unlimited
Realtime Dashboard	growth	Unlimited
Shared & Embeddable Dashboards	growth	Unlimited
Stats API	growth	600 requests/hour
Google Search Console Integration	growth	Unlimited
Unlimited Websites	growth	Unlimited
Self-Hosted (Community Edition)	growth	Free; requires own infrastructure

Limitations

! No funnel analysis, cohort analysis, retention tracking, or user-level behavioral analytics
! No free tier — requires a paid subscription or self-hosting
! Limited integration ecosystem with no Zapier support
! No AI or machine learning features for automated insights

Market Intelligence

Who Uses This

Small Business

80%

Mid-Market

15%

Enterprise

Source: G2 reviewer demographics

Top Industries

Information Technology and ServicesComputer SoftwareInternetMarketing and Advertising

Is This Right for You?

Team Size

1–20 people

Sweet spot: 1-5

Complexity

simple

Best Industries

saasmedia publishingagencies

analytics insightsseo trafficcontent marketing

Pairs Well With

carrd— Lightweight analytics that works perfectly with simple Carrd landing pages

wordpress— Plausible plugin provides cookie-free analytics without GDPR consent banners

webflow— Add Plausible script for privacy-friendly analytics on Webflow sites

Not ideal for: Teams needing deep funnel analysis, user-level tracking, or integration with ad platforms

Setup & Onboarding

Setup time: minutes

Learning curve: minimal

Resources: good

Company Health

Founded: 2018

HQ: Tartu, Estonia (remote-first)

Size: 10 employees

Funding: bootstrapped

growingHiring: stableSentiment: positive

Sustainably profitable and entirely subscriber-funded
Tracking 173B+ pageviews across 502,920 websites
Reached $3.1M ARR with 1,500 customers
All data processed exclusively on EU-owned infrastructure

Product Direction

AI: noneRisk: lowAPI availableEcosystem: moderateSMB friendly

Recent Launches

Improved team management with multiple owners
Bulk site invitations
Enhanced data comparison functionality

Trust & Security

Compliance

ccpagdprsoc2hipaaiso27001

Security Features

ssoNo

audit logNo

two factorAll plans

ip allowlistNo

role based accessNo

encryption at restAll plans

Data Portability

Export formatsCSV, JSON

Bulk API exportYes

Lock-in risklow

Status page: https://plausible.io/status

Support

Channels

emailgrowth

phoneNo

live chatNo

knowledge baseYes

community forumYes

Hoursbusiness hours

Response time< 48 hours

Dedicated CSMNo

Docs qualitygood

Community

Market Position

nichePrivacy-first, lightweight analytics alternative that works without cookies or consent banners

Top Alternatives

google-analytics— Far deeper feature set with free pricing and massive ecosystem

posthog— Full product analytics suite with session replay and feature flags

Switching Awayeasy

Simple analytics with CSV exports; minimal lock-in due to lightweight design

Transfers

historical statsgoal definitionscustom event data

Doesn't Transfer

dashboard layoutsshared link configsAPI integrations

Time to Value

minutesLightweight script installs in minutes and the dashboard shows real-time traffic data immediately

Integrations

wordpresswebflowcarrdsquarespaceshopifyghost

Alternatives in Analytics

Amplitude

Freemium

4.53,141 reviews

Product-led SaaS companies that need deep behavioral analytics and team collaboration

Google Analytics

Free

4.614,682 reviews

Every business — it's the baseline analytics tool that should be on every website

Heap

Freemium

4.41,139 reviews

Product teams that want complete behavioral analytics without manual event tracking setup

Hotjar

Freemium

4.5810 reviews

Product teams and marketers who want to see exactly how users interact with their pages

Matomo

Freemium

4.4149 reviews

Privacy-conscious businesses in the EU and regulated industries who need full data ownership and GDPR compliance

Mixpanel

Freemium

4.61,403 reviews

Product-led startups that need deep funnel analysis, retention tracking, and user journey insights

PostHog

Freemium

4.61,083 reviews

Developer-led startups that want a full product analytics suite they can self-host or use in the cloud

Plausible Analytics

Privacy-conscious businesses and developers who want simple, cookie-free analytics

Paidbar-chart Analytics

Visit Website

Reviews

4.8 / 580 reviews

G2 Satisfaction Scores

Ease of Use

9.5

Ease of Setup

9.6

Quality of Support

8.8

Meets Requirements

8.2

Ease of Admin

9.4

Rating Distribution

5 star

70%

4 star

20%

3 star

2 star

1 star

+ Fully GDPR compliant; no cookies, no consent banners needed

+ Incredibly lightweight script (~1KB) that won't slow your site

- Feature-thin compared to GA4 or Mixpanel; no funnels, cohorts, or event-level analysis

“Plausible gives me the 5 metrics I actually check every day, without the 500 reports I never look at in GA4. Plus no cookie banner needed.”

Pros

+ Fully GDPR compliant; no cookies, no consent banners needed
+ Incredibly lightweight script (~1KB) that won't slow your site
+ Clean, simple dashboard that shows what matters without overwhelm

Cons

- Feature-thin compared to GA4 or Mixpanel; no funnels, cohorts, or event-level analysis
- Small review base; newer and less established
- No free tier (though self-hosting is free)

Pricing

Plan	Monthly	Annual	Limits
Growth	$9	$9	10K monthly pageviews; unlimited sites
Business	$19	$19	10K pageviews; priority support; revenue tracking

30-day free trial

Starts at $9/mo for 10K pageviews. Growth plan from $14/mo. 30-day free trial. Open source self-hosted option available.

Features & Capabilities

Feature	Available On	Limits
Pageview & Visit Tracking	growth	Based on monthly pageview tier starting at 10K
Traffic Source Attribution	growth	Unlimited
UTM Campaign Tracking	growth	Unlimited
Goal & Event Tracking	growth	Unlimited
Custom Properties	growth	Unlimited
Revenue Tracking	business	Unlimited
Realtime Dashboard	growth	Unlimited
Shared & Embeddable Dashboards	growth	Unlimited
Stats API	growth	600 requests/hour
Google Search Console Integration	growth	Unlimited
Unlimited Websites	growth	Unlimited
Self-Hosted (Community Edition)	growth	Free; requires own infrastructure

Limitations

! No funnel analysis, cohort analysis, retention tracking, or user-level behavioral analytics
! No free tier — requires a paid subscription or self-hosting
! Limited integration ecosystem with no Zapier support
! No AI or machine learning features for automated insights

Market Intelligence

Who Uses This

Small Business

80%

Mid-Market

15%

Enterprise

Source: G2 reviewer demographics

Top Industries

Information Technology and ServicesComputer SoftwareInternetMarketing and Advertising

Is This Right for You?

Team Size

1–20 people

Sweet spot: 1-5

Complexity

simple

Best Industries

saasmedia publishingagencies

analytics insightsseo trafficcontent marketing

Pairs Well With

carrd— Lightweight analytics that works perfectly with simple Carrd landing pages

wordpress— Plausible plugin provides cookie-free analytics without GDPR consent banners

webflow— Add Plausible script for privacy-friendly analytics on Webflow sites

Not ideal for: Teams needing deep funnel analysis, user-level tracking, or integration with ad platforms

Setup & Onboarding

Setup time: minutes

Learning curve: minimal

Resources: good

Company Health

Founded: 2018

HQ: Tartu, Estonia (remote-first)

Size: 10 employees

Funding: bootstrapped

growingHiring: stableSentiment: positive

Sustainably profitable and entirely subscriber-funded
Tracking 173B+ pageviews across 502,920 websites
Reached $3.1M ARR with 1,500 customers
All data processed exclusively on EU-owned infrastructure

Product Direction

AI: noneRisk: lowAPI availableEcosystem: moderateSMB friendly

Recent Launches

Improved team management with multiple owners
Bulk site invitations
Enhanced data comparison functionality

Trust & Security

Compliance

ccpagdprsoc2hipaaiso27001

Security Features

ssoNo

audit logNo

two factorAll plans

ip allowlistNo

role based accessNo

encryption at restAll plans

Data Portability

Export formatsCSV, JSON

Bulk API exportYes

Lock-in risklow

Status page: https://plausible.io/status

Support

Channels

emailgrowth

phoneNo

live chatNo

knowledge baseYes

community forumYes

Hoursbusiness hours

Response time< 48 hours

Dedicated CSMNo

Docs qualitygood

Community

Market Position

nichePrivacy-first, lightweight analytics alternative that works without cookies or consent banners

Top Alternatives

google-analytics— Far deeper feature set with free pricing and massive ecosystem

posthog— Full product analytics suite with session replay and feature flags

Switching Awayeasy

Simple analytics with CSV exports; minimal lock-in due to lightweight design

Transfers

historical statsgoal definitionscustom event data

Doesn't Transfer

dashboard layoutsshared link configsAPI integrations

Time to Value

minutesLightweight script installs in minutes and the dashboard shows real-time traffic data immediately

Integrations

wordpresswebflowcarrdsquarespaceshopifyghost

Alternatives in Analytics

Amplitude

Freemium

4.53,141 reviews

Product-led SaaS companies that need deep behavioral analytics and team collaboration

Google Analytics

Free

4.614,682 reviews

Every business — it's the baseline analytics tool that should be on every website

Heap

Freemium

4.41,139 reviews

Product teams that want complete behavioral analytics without manual event tracking setup

Hotjar

Freemium

4.5810 reviews

Product teams and marketers who want to see exactly how users interact with their pages

Matomo

Freemium

4.4149 reviews

Privacy-conscious businesses in the EU and regulated industries who need full data ownership and GDPR compliance

Mixpanel

Freemium

4.61,403 reviews

Product-led startups that need deep funnel analysis, retention tracking, and user journey insights

PostHog

Freemium

4.61,083 reviews

Developer-led startups that want a full product analytics suite they can self-host or use in the cloud