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MarTech Audit

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MarTech Audit — Free marketing technology stack comparison tool. Data verified March 2026.
Tools/Analytics/Plausible Analytics

Plausible Analytics

Privacy-conscious businesses and developers who want simple, cookie-free analytics

Paidbar-chart Analytics
Visit Website

Reviews

4.8 / 570 reviews

+ Fully GDPR compliant; no cookies, no consent banners needed

+ Incredibly lightweight script (~1KB) that won't slow your site

- Feature-thin compared to GA4 or Mixpanel; no funnels, cohorts, or event-level analysis

“Plausible gives me the 5 metrics I actually check every day, without the 500 reports I never look at in GA4. Plus no cookie banner needed.”

Pros

  • + Fully GDPR compliant; no cookies, no consent banners needed
  • + Incredibly lightweight script (~1KB) that won't slow your site
  • + Clean, simple dashboard that shows what matters without overwhelm

Cons

  • - Feature-thin compared to GA4 or Mixpanel; no funnels, cohorts, or event-level analysis
  • - Small review base; newer and less established
  • - No free tier (though self-hosting is free)

Pricing

PlanMonthlyAnnualLimits
Growth$9$910K monthly pageviews; unlimited sites
Business$19$1910K pageviews; priority support; revenue tracking
30-day free trial

Starts at $9/mo for 10K pageviews. Growth plan from $14/mo. 30-day free trial. Open source self-hosted option available.

Setup & Onboarding

Setup time: minutes
Learning curve: minimal
Resources: good

Company Health

Founded: 2018
HQ: Tartu, Estonia (remote-first)
Size: 10 employees
Funding: bootstrapped
growingHiring: stableSentiment: positive
  • Sustainably profitable and entirely subscriber-funded
  • Tracking 173B+ pageviews across 502,920 websites
  • Reached $3.1M ARR with 1,500 customers
  • All data processed exclusively on EU-owned infrastructure

Product Direction

AI: noneRisk: lowAPI availableEcosystem: moderateSMB friendly

Recent Launches

  • Improved team management with multiple owners
  • Bulk site invitations
  • Enhanced data comparison functionality

Integrations

wordpresswebflowcarrd

Alternatives in Analytics

Mixpanel

Freemium
4.61,230 reviews

Product-led startups that need deep funnel analysis, retention tracking, and user journey insights

Google Analytics

Free
4.614,300 reviews

Every business — it's the baseline analytics tool that should be on every website

Hotjar

Freemium
4.5800 reviews

Product teams and marketers who want to see exactly how users interact with their pages

PostHog

Freemium
4.5250 reviews

Developer-led startups that want a full product analytics suite they can self-host or use in the cloud

Amplitude

Freemium
4.53,141 reviews

Product-led SaaS companies that need deep behavioral analytics and team collaboration