Small businesses and solopreneurs who want reliable, straightforward email marketing with excellent deliverability and a generous free tier
+ Pioneer email marketing platform — 25+ years of reliability and deliverability expertise
+ Free plan includes automation, landing pages, and signup forms — not just basic email
- Interface feels dated compared to modern competitors like Mailchimp or ConvertKit
“AWeber has been sending our emails for 8 years without a hiccup. The deliverability is rock-solid — our open rates are consistently 5-10% higher than when we tested Mailchimp. It's not flashy, but it works.”
| Plan | Monthly | Annual | Limits |
|---|---|---|---|
| Free | Free | Free | 500 subscribers; 3,000 emails/mo; 1 landing page; 1 automation; AWeber branding |
| Lite | $15 | $12.5 | 500 subscribers; unlimited emails; 3 automations; 3 landing pages; remove branding |
| Plus | $30 | $25 | 500 subscribers; unlimited everything; advanced automations; priority support |
| Unlimited | $899 | $899 | Unlimited subscribers and emails; dedicated IP; phone support |
Free (500 subscribers, 3,000 emails/mo); Lite $15/mo; Plus $30/mo; Unlimited $899/mo; annual saves ~15%
| Feature | Available On | Limits |
|---|---|---|
| Email Campaigns | free | Drag-and-drop email builder with 700+ templates |
| Automation | free | 1 automation on Free; 3 on Lite; unlimited on Plus |
| Landing Pages | free | 1 landing page on Free; 3 on Lite; unlimited on Plus |
| Signup Forms | free | Unlimited signup forms and popups |
| AI Template Generator | free | Generate email templates from text descriptions |
| Web Push Notifications | free | Browser push notifications for re-engagement |
| Subscriber Segmentation | free | Tag-based segmentation and audience targeting |
| A/B Testing | lite | Test subject lines, content, and send times |
| Advanced Analytics | plus | Click maps, purchase tracking, and revenue attribution |
Source: G2 reviewer demographics
Not ideal for: Businesses needing advanced multi-channel automation or modern UI — use ActiveCampaign or ConvertKit instead
Subscriber lists exportable in CSV; templates are platform-specific
+ Zapier compatible (connects to 5,000+ apps)
Growing SMBs that need sophisticated automation workflows and a lightweight CRM
Small businesses with large contact lists but moderate send frequency who also need SMS and transactional email
Small businesses and nonprofits that value phone support, simplicity, and event marketing
Content creators, bloggers, and newsletter authors who value simplicity and subscriber relationship management
Small businesses that want email, landing pages, webinars, and automation in one platform
Small businesses and solopreneurs who want an all-in-one marketing platform with a free starting point
Startups and freelancers that want a beautiful, easy-to-use tool at a very affordable price
Budget-conscious startups that want solid automation without paying premium prices