Growing SMBs that need sophisticated automation workflows and a lightweight CRM
+ Best-in-class automation builder with deep conditional logic, branching, and goal tracking
+ Built-in CRM with deal pipelines makes it a true sales + marketing combo
- No free tier; trial is only 14 days
“ActiveCampaign's automations are on another level -- we built a full onboarding sequence with conditional paths that would have needed three tools before.”
| Plan | Monthly | Annual | Limits |
|---|---|---|---|
| Starter | $15 | $15 | 1,000 contacts; 1 user; basic automation |
| Plus | $49 | $49 | 1,000 contacts; 3 users; CRM; landing pages |
| Professional | $79 | $79 | 1,000 contacts; 5 users; predictive sending; split automations |
| Enterprise | $145 | $145 | 1,000 contacts; 10 users; custom reporting; HIPAA |
Starter from ~$15/mo for 1,000 contacts. Plus from ~$49/mo. Professional from ~$79/mo. 14-day free trial.
| Feature | Available On | Limits |
|---|---|---|
| Email Marketing (Campaigns & Templates) | starter | 1 user on Starter; 3 on Plus; 5 on Professional |
| Marketing Automation Builder | starter | Basic on Starter; advanced with branching on Plus+ |
| CRM with Deal Pipelines | plus | Unlimited |
| Lead Scoring | plus | Unlimited |
| Landing Pages | plus | Unlimited |
| SMS Marketing | plus | Credits-based |
| Split Automations (A/B in Workflows) | professional | Unlimited |
| Predictive Sending | professional | Unlimited |
| Site & Event Tracking | starter | Unlimited |
| Conditional Content | plus | Unlimited |
| Custom Reporting | enterprise | Unlimited |
Source: G2 reviewer demographics
Not ideal for: Beginners wanting drag-and-drop simplicity — the automation builder has a real learning curve
Contacts and lists export via CSV; complex automation workflows and CRM pipelines require rebuilding
+ Zapier compatible (connects to 5,000+ apps)
Small businesses and solopreneurs who want reliable, straightforward email marketing with excellent deliverability and a generous free tier
Small businesses with large contact lists but moderate send frequency who also need SMS and transactional email
Small businesses and nonprofits that value phone support, simplicity, and event marketing
Content creators, bloggers, and newsletter authors who value simplicity and subscriber relationship management
Small businesses that want email, landing pages, webinars, and automation in one platform
Small businesses and solopreneurs who want an all-in-one marketing platform with a free starting point
Startups and freelancers that want a beautiful, easy-to-use tool at a very affordable price
Budget-conscious startups that want solid automation without paying premium prices