Sprout Social

Agencies and mid-size brands that need enterprise-grade social analytics and team collaboration

Paidshare-2 Social Media Management

Visit Website

Reviews

4.4 / 57,205 reviews

G2 Satisfaction Scores

Ease of Use

8.9

Ease of Setup

8.6

Quality of Support

8.7

Meets Requirements

8.8

Ease of Admin

8.7

Rating Distribution

5 star

61%

4 star

32%

3 star

2 star

1 star

+ Best-in-class social analytics and reporting; presentation-ready reports out of the box

+ Smart Inbox unifies all social conversations in one view

- Very expensive; $199/seat/mo puts it out of reach for most small businesses

“Sprout Social's reports are the only ones I can send directly to executives without reformatting. Worth the price for teams that need to prove social ROI.”

Pros

+ Best-in-class social analytics and reporting; presentation-ready reports out of the box
+ Smart Inbox unifies all social conversations in one view
+ G2 Enterprise Leader every quarter since 2018

Cons

- Very expensive; $199/seat/mo puts it out of reach for most small businesses
- Per-seat pricing scales poorly for growing teams
- Overkill for businesses that just need scheduling

Pricing

Plan	Monthly	Annual	Limits
Standard/seat	$199	$199	5 social profiles; all-in-one inbox; publishing
Professional/seat	$299	$299	Unlimited profiles; competitive reports; custom workflows
Advanced/seat	$399	$399	Sentiment analysis; chatbots; automated link tracking
Enterprise/seat	Custom	Custom	Custom; premium consulting; 24/7 priority support

30-day free trial

Standard $199/seat/mo. Professional $299/seat/mo. Advanced $399/seat/mo. 30-day free trial.

Features & Capabilities

Presentation-ready analytics reports that can be sent directly to executives without reformattingDeepest CRM integrations in the category with native Salesforce and HubSpot connectorsPublicly traded company (NYSE: SPT) with the largest R&D investment in the social media management space

Feature	Available On	Limits
Smart Inbox	standard	Unified inbox for all social conversations
Post Scheduling & Publishing	standard	5 social profiles on Standard; unlimited on Professional+
Analytics & Presentation-Ready Reports	standard	Standard reports; competitive reports on Professional+
Social Listening	professional	Add-on pricing; full listening suite on Advanced+
Sentiment Analysis	advanced	Powered by Repustate acquisition
Approval Workflows	professional	Unlimited
CRM Integrations (Salesforce, HubSpot)	professional	Unlimited
Sprout AI Insights	standard	Proprietary AI models for content optimization
Influencer Management (Tagger)	professional	Add-on module from Tagger Media acquisition
Chatbot Builder	advanced	Automated chatbot responses on social channels
Competitive Reports	professional	Benchmark against competitors on Professional+
Automated Link Tracking	advanced	Unlimited

Limitations

! Most expensive tool in the category at $199/seat/mo minimum
! Per-seat pricing scales poorly; a 5-person team costs $995+/mo on Standard alone
! No free plan or freemium tier available
! Many advanced features like listening and influencer management are paid add-ons on top of already high base pricing

Market Intelligence

Who Uses This

Small Business

45%

Mid-Market

38%

Enterprise

17%

Source: G2 reviewer demographics

Top Industries

Marketing and AdvertisingInformation Technology and ServicesComputer SoftwareHigher EducationNon-Profit Organization Management

Is This Right for You?

Team Size

5–50 people

Sweet spot: 10-50

Complexity

advanced

Best Industries

agenciesecommercesaas

social engagementbrand awarenessanalytics insightscustomer retention

Pairs Well With

hubspot-crm— Native integration connects social interactions to CRM contact records

google-analytics— Combine social analytics with website conversion data for full ROI picture

salesforce-starter— Sync social engagement data directly into Salesforce for sales intelligence

Not ideal for: Small teams or budget-conscious businesses — Sprout's per-seat pricing starts at $249/mo and adds up fast

Setup & Onboarding

Setup time: hours

Learning curve: moderate

Resources: excellentMobile app

Company Health

Founded: 2010

HQ: Chicago, IL

Size: 1300+ employees

Funding: public

uncertainHiring: shrinkingSentiment: mixedRecent layoffs

Q4 2025 revenue $120.9M, up 13% YoY; 2026 guidance $490-495M
Stock price dropped significantly to ~$6.51
Acquired NewsWhip for $55M in July 2025
Focusing investment on $30K+ customer segment, deceleration in sub-$30K

Product Direction

AI: aggressiveRisk: highAPI availableEcosystem: strong

AI Features

Sprout AI with proprietary models for insight-to-action workflows
Trellis Monitoring Agent in NewsWhip for predictive intelligence
AI-powered social listening with sentiment analysis
Recruit: AI-driven creator management tool

Recent Launches

NewsWhip acquisition and Trellis Monitoring Agent
Recruit creator-management tool
Expanded Reddit partnership
Sprout AI proprietary models

Trust & Security

Compliance

ccpagdprsoc2hipaaiso27001

Security Features

ssoadvanced

audit logadvanced

two factorAll plans

ip allowlistNo

role based accessstandard

encryption at restAll plans

Data Portability

Export formatsCSV, PDF

Bulk API exportYes

Lock-in risklow

Status page: https://status.sproutsocial.com

Support

Channels

emailstandard

phoneprofessional

live chatstandard

knowledge baseYes

community forumYes

Hours24/5

Response time< 24 hours

Dedicated CSMadvanced

Docs qualityexcellent

CommunityCertifications available

Market Position

leaderPremium enterprise social media platform with best-in-class analytics, reporting, and social listening

Top Alternatives

hootsuite— Comparable features at lower price point with broader network support

buffer— Dramatically simpler and cheaper for teams only needing basic scheduling

Switching Awaymoderate

Post history and reports export; social listening queries, Smart Inbox configs, and approval workflows are platform-specific

Transfers

post historyreport exportsconnected profiles

Doesn't Transfer

Smart Inbox configsocial listening queriesapproval workflowsadvocacy board content

Time to Value

1-2 weeksEnterprise-grade setup requires configuring streams, approval workflows, and reporting dashboards before full team adoption

Integrations

hubspot-crmsalesforce-startergoogle-analyticsshopifywordpresscanvaslackzendesk

+ Zapier compatible (connects to 5,000+ apps)

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SocialBee

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Sprout Social

Agencies and mid-size brands that need enterprise-grade social analytics and team collaboration

Paidshare-2 Social Media Management

Visit Website

Reviews

4.4 / 57,205 reviews

G2 Satisfaction Scores

Ease of Use

8.9

Ease of Setup

8.6

Quality of Support

8.7

Meets Requirements

8.8

Ease of Admin

8.7

Rating Distribution

5 star

61%

4 star

32%

3 star

2 star

1 star

+ Best-in-class social analytics and reporting; presentation-ready reports out of the box

+ Smart Inbox unifies all social conversations in one view

- Very expensive; $199/seat/mo puts it out of reach for most small businesses

“Sprout Social's reports are the only ones I can send directly to executives without reformatting. Worth the price for teams that need to prove social ROI.”

Pros

+ Best-in-class social analytics and reporting; presentation-ready reports out of the box
+ Smart Inbox unifies all social conversations in one view
+ G2 Enterprise Leader every quarter since 2018

Cons

- Very expensive; $199/seat/mo puts it out of reach for most small businesses
- Per-seat pricing scales poorly for growing teams
- Overkill for businesses that just need scheduling

Pricing

Plan	Monthly	Annual	Limits
Standard/seat	$199	$199	5 social profiles; all-in-one inbox; publishing
Professional/seat	$299	$299	Unlimited profiles; competitive reports; custom workflows
Advanced/seat	$399	$399	Sentiment analysis; chatbots; automated link tracking
Enterprise/seat	Custom	Custom	Custom; premium consulting; 24/7 priority support

30-day free trial

Standard $199/seat/mo. Professional $299/seat/mo. Advanced $399/seat/mo. 30-day free trial.

Features & Capabilities

Feature	Available On	Limits
Smart Inbox	standard	Unified inbox for all social conversations
Post Scheduling & Publishing	standard	5 social profiles on Standard; unlimited on Professional+
Analytics & Presentation-Ready Reports	standard	Standard reports; competitive reports on Professional+
Social Listening	professional	Add-on pricing; full listening suite on Advanced+
Sentiment Analysis	advanced	Powered by Repustate acquisition
Approval Workflows	professional	Unlimited
CRM Integrations (Salesforce, HubSpot)	professional	Unlimited
Sprout AI Insights	standard	Proprietary AI models for content optimization
Influencer Management (Tagger)	professional	Add-on module from Tagger Media acquisition
Chatbot Builder	advanced	Automated chatbot responses on social channels
Competitive Reports	professional	Benchmark against competitors on Professional+
Automated Link Tracking	advanced	Unlimited

Limitations

! Most expensive tool in the category at $199/seat/mo minimum
! Per-seat pricing scales poorly; a 5-person team costs $995+/mo on Standard alone
! No free plan or freemium tier available
! Many advanced features like listening and influencer management are paid add-ons on top of already high base pricing

Market Intelligence

Who Uses This

Small Business

45%

Mid-Market

38%

Enterprise

17%

Source: G2 reviewer demographics

Top Industries

Marketing and AdvertisingInformation Technology and ServicesComputer SoftwareHigher EducationNon-Profit Organization Management

Is This Right for You?

Team Size

5–50 people

Sweet spot: 10-50

Complexity

advanced

Best Industries

agenciesecommercesaas

social engagementbrand awarenessanalytics insightscustomer retention

Pairs Well With

hubspot-crm— Native integration connects social interactions to CRM contact records

google-analytics— Combine social analytics with website conversion data for full ROI picture

salesforce-starter— Sync social engagement data directly into Salesforce for sales intelligence

Not ideal for: Small teams or budget-conscious businesses — Sprout's per-seat pricing starts at $249/mo and adds up fast

Setup & Onboarding

Setup time: hours

Learning curve: moderate

Resources: excellentMobile app

Company Health

Founded: 2010

HQ: Chicago, IL

Size: 1300+ employees

Funding: public

uncertainHiring: shrinkingSentiment: mixedRecent layoffs

Q4 2025 revenue $120.9M, up 13% YoY; 2026 guidance $490-495M
Stock price dropped significantly to ~$6.51
Acquired NewsWhip for $55M in July 2025
Focusing investment on $30K+ customer segment, deceleration in sub-$30K

Product Direction

AI: aggressiveRisk: highAPI availableEcosystem: strong

AI Features

Sprout AI with proprietary models for insight-to-action workflows
Trellis Monitoring Agent in NewsWhip for predictive intelligence
AI-powered social listening with sentiment analysis
Recruit: AI-driven creator management tool

Recent Launches

NewsWhip acquisition and Trellis Monitoring Agent
Recruit creator-management tool
Expanded Reddit partnership
Sprout AI proprietary models

Trust & Security

Compliance

ccpagdprsoc2hipaaiso27001

Security Features

ssoadvanced

audit logadvanced

two factorAll plans

ip allowlistNo

role based accessstandard

encryption at restAll plans

Data Portability

Export formatsCSV, PDF

Bulk API exportYes

Lock-in risklow

Status page: https://status.sproutsocial.com

Support

Channels

emailstandard

phoneprofessional

live chatstandard

knowledge baseYes

community forumYes

Hours24/5

Response time< 24 hours

Dedicated CSMadvanced

Docs qualityexcellent

CommunityCertifications available

Market Position

leaderPremium enterprise social media platform with best-in-class analytics, reporting, and social listening

Top Alternatives

hootsuite— Comparable features at lower price point with broader network support

buffer— Dramatically simpler and cheaper for teams only needing basic scheduling

Switching Awaymoderate

Post history and reports export; social listening queries, Smart Inbox configs, and approval workflows are platform-specific

Transfers

post historyreport exportsconnected profiles

Doesn't Transfer

Smart Inbox configsocial listening queriesapproval workflowsadvocacy board content

Time to Value

1-2 weeksEnterprise-grade setup requires configuring streams, approval workflows, and reporting dashboards before full team adoption

Integrations

hubspot-crmsalesforce-startergoogle-analyticsshopifywordpresscanvaslackzendesk

+ Zapier compatible (connects to 5,000+ apps)

Alternatives in Social Media Management

Buffer

Freemium

4.42,425 reviews

Solopreneurs and small teams who want simple, no-frills social media scheduling

Hootsuite

Paid

4.38,799 reviews

Mid-size marketing teams and agencies managing multiple brands across many social platforms

Later

Freemium

4.5768 reviews

Visual brands, influencers, and e-commerce businesses that prioritize Instagram and TikTok

Loomly

Paid

4.62,284 reviews

Marketing teams and agencies that need a clean, intuitive social media calendar with built-in approval workflows

Publer

Freemium

4.8441 reviews

Budget-conscious small businesses managing multiple platforms including Google Business Profile

Sendible

Paid

4.51,024 reviews

Digital marketing agencies managing multiple clients who need white-label social media management with approval workflows

SocialBee

Paid

4.7592 reviews

Solopreneurs and small teams who want smart content recycling and AI-assisted post creation