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MarTech Audit — Free marketing technology stack comparison tool. Data verified March 2026.
Tools/CRM/Copper

Copper

Google Workspace-centric agencies and consultancies that want automatic contact and email logging

Paidusers CRM
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Reviews

4.5 / 51,750 reviews

+ Deep native Google Workspace integration with automatic data capture from Gmail

+ Beautiful, modern UI that requires very little training

- Heavily tied to Google Workspace; poor fit for Microsoft shops

“Copper pulls in every email and calendar event automatically. Our consultants stopped manually logging activities and our data quality went way up.”

Pros

  • + Deep native Google Workspace integration with automatic data capture from Gmail
  • + Beautiful, modern UI that requires very little training
  • + Relationship-centric design excels for agencies and professional services

Cons

  • - Heavily tied to Google Workspace; poor fit for Microsoft shops
  • - Feature depth is thinner than HubSpot or Zoho at comparable price points
  • - Workflow automation only available on Professional tier and above

Pricing

PlanMonthlyAnnualLimits
Starter/seat$12$91,000 contacts; basic pipeline
Basic/seat$29$232,500 contacts; task automation
Professional/seat$69$5915,000 contacts; workflow automation
Business/seat$134$99Unlimited contacts; custom reports
14-day free trial

Starter $9/seat/mo, Basic $23/seat/mo, Professional $59/seat/mo, Business $99/seat/mo (billed annually; 14-day free trial)

Setup & Onboarding

Setup time: hours
Learning curve: minimal
Resources: goodMobile app

Company Health

Founded: 2013
HQ: San Francisco, California
Size: 280 employees
Funding: late-stage
stableHiring: stableSentiment: neutral
  • Remains the only CRM recommended for Google Workspace
  • Total funding of $99.5M raised over 6 rounds
  • Backed by Norwest Venture Partners, GV (Google Ventures)

Product Direction

AI: minimalRisk: mediumAPI availableEcosystem: weakSMB friendly

AI Features

  • AI agent exploration for automation and decision-making
  • Business intelligence tools for data trend analysis
  • Automated contact and activity logging from Gmail

Recent Launches

  • Enhanced Google Workspace integration
  • Business intelligence reporting tools

Integrations

gmailgoogle-workspacegoogle-calendargoogle-driveslackmailchimpquickbooksdocusign

+ Zapier compatible (connects to 5,000+ apps)

Alternatives in CRM

HubSpot CRM

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4.416,200 reviews

Small businesses wanting an all-in-one CRM they can start for free and scale into

Pipedrive

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4.44,900 reviews

Sales-focused small teams that want a clean, pipeline-centric CRM without clutter

Zoho CRM

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4.29,500 reviews

Budget-conscious small businesses that need enterprise-grade customization without enterprise pricing

Freshsales

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4.51,820 reviews

Startups wanting AI-powered lead scoring and built-in communication tools at a low price

Monday CRM

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4.61,290 reviews

Teams already using Monday.com for project management who want CRM in the same workspace

Salesforce Starter

Paid
4.440,500 reviews

Ambitious startups that plan to scale significantly and want to start on the platform they will grow into

Streak

Freemium
4.5980 reviews

Solo founders, freelancers, and tiny teams who live in Gmail and want CRM without leaving their inbox