Heap

Product teams that want complete behavioral analytics without manual event tracking setup

Freemiumbar-chart Analytics

Visit Website

Reviews

4.4 / 51,139 reviews

G2 Satisfaction Scores

Ease of Use

8.2

Ease of Setup

8.6

Quality of Support

8.4

Meets Requirements

8.2

Ease of Admin

8.4

Likely to Recommend

8.2

Rating Distribution

5 star

54%

4 star

35%

3 star

2 star

1 star

+ Auto-capture tracks every click, pageview, and form interaction without manual instrumentation

+ Retroactive analytics — ask questions about past behavior without needing to set up tracking first

- Paid plan pricing is opaque — requires contacting sales

“Heap's auto-capture is a game-changer. Our PM asked 'how many users clicked the pricing toggle last quarter?' and we had the answer instantly — without ever setting up that event. That's impossible with other tools.”

Pros

+ Auto-capture tracks every click, pageview, and form interaction without manual instrumentation
+ Retroactive analytics — ask questions about past behavior without needing to set up tracking first
+ Free tier with 10K sessions/mo is generous enough for early-stage products

Cons

- Paid plan pricing is opaque — requires contacting sales
- Auto-capture can generate noisy data that needs careful filtering
- Acquired by Contentsquare — product direction may shift toward enterprise

Pricing

Plan	Monthly	Annual	Limits
Free	Free	Free	Up to 10K sessions/mo; core analytics; 6-month data retention; unlimited users
Growth	Custom	Custom	Custom sessions; Contentsquare AI (Sense); 12-month retention; CSV export
Pro	Custom	Custom	Account analytics; engagement matrix; report alerts; Session Replay add-on
Premier	Custom	Custom	Data warehouse integration; behavioral targeting; unlimited projects

Startup discountCommitment required

Startup program available with discounted pricing for qualifying companies

Free up to 10K sessions/mo; Growth, Pro, Premier plans are custom-priced based on session volume

Features & Capabilities

Auto-capture tracks every interaction retroactively — no manual event instrumentation neededPart of the Contentsquare platform combining product analytics, heatmaps, and voice of customerFree tier with 10K sessions/mo and unlimited users is generous for early-stage products

Feature	Available On	Limits
Auto-Capture	free	Automatically tracks every user interaction without manual code
Retroactive Analytics	free	Analyze past behavior without prior event setup
Funnels	free	Conversion funnel analysis with any captured events
Journeys	free	AI-assisted user journey mapping
Segments	free	Behavioral user segmentation
Contentsquare AI (Sense)	growth	Automated insight surfacing and anomaly detection
Session Replay	pro	Record and replay user sessions (add-on)
Data Warehouse Integration	premier	Snowflake, BigQuery, and AWS integrations
Custom Events	free	Define virtual events from auto-captured data
Dashboards	free	Unlimited custom dashboards and charts

Limitations

! Paid plan pricing requires contacting sales — no transparent pricing
! Auto-capture data can be noisy and requires careful event definition
! Enterprise focus post-Contentsquare acquisition may deprioritize SMB features
! Annual contracts required for paid plans

Market Intelligence

Who Uses This

Small Business

35%

Mid-Market

45%

Enterprise

20%

Source: G2 reviewer demographics

Top Industries

Computer SoftwareInformation TechnologyFinancial ServicesInternetMarketing and Advertising

Is This Right for You?

Team Size

1–50 people

Sweet spot: 5-20

Complexity

moderate

Best Industries

saasecommercefintech

product analyticsconversion optimizationuser behavior analysisfunnel analysis

Pairs Well With

hubspot-crm— Sync behavioral data to CRM for product-qualified lead scoring

intercom— Trigger targeted messages based on Heap behavioral segments

hotjar— Now part of the same Contentsquare platform — combined analytics and heatmaps

Not ideal for: Simple websites needing basic traffic analytics — Google Analytics or Plausible are more appropriate

Setup & Onboarding

Setup time: hours

Learning curve: moderate

Resources: excellent

Company Health

Founded: 2013

HQ: San Francisco, California

Size: ~350 employees

Funding: acquired

stableHiring: stableSentiment: positive

Acquired by Contentsquare in January 2024
Unified platform launched combining Heap + Hotjar + Contentsquare
Contentsquare AI (Sense) integrated for automated insight surfacing
10,000+ companies using Heap for product analytics
Flexible purchasing options introduced for smaller businesses

Product Direction

AI: aggressiveRisk: mediumAPI availableEcosystem: moderateSMB friendly

AI Features

Contentsquare AI (Sense) for automated insight surfacing and anomaly detection
AI-assisted user journey mapping and visualization
Auto-capture eliminates need for manual event instrumentation
AI-powered recommendations for conversion optimization

Recent Launches

Contentsquare unified platform (Heap + Hotjar + Contentsquare)
Sense AI for automated insights
AI-powered heatmaps with revenue metrics
Data warehouse integrations (Snowflake, BigQuery)

Trust & Security

Compliance

ccpagdprsoc2hipaaiso27001

Security Features

ssofree

audit logpro

two factorAll plans

ip allowlistpremier

role based accessgrowth

encryption at restAll plans

Data Portability

Export formatsCSV, JSON

Bulk API exportYes

Lock-in riskmedium

Status page: https://status.heap.io(SLA: 99.9% on growth)

Support

Channels

emailfree

phonepremier

live chatgrowth

knowledge baseYes

community forumYes

HoursBusiness hours

Response time< 24 hours

Dedicated CSMpro

Docs qualityexcellent

Community AcademyCertifications available

Market Position

challengerLeading auto-capture analytics platform, differentiated by retroactive analysis and now part of the Contentsquare experience analytics suite

Top Alternatives

mixpanel— More granular event-based analytics with transparent pricing, but requires manual instrumentation

amplitude— Stronger product analytics with experimentation features, but more complex setup

Switching Awaymoderate

Event data exportable via API and data warehouse integrations; event definitions and dashboards do not transfer

Transfers

raw event datauser propertiessegments

Doesn't Transfer

dashboardsvirtual eventsfunnel definitionsjourney maps

Time to Value

1-2 daysAuto-capture begins tracking immediately after snippet installation; useful insights available within 24-48 hours of data collection

Industry Benchmarks

Companies using Heap10,000+

Source: Heap

Integrations

hubspot-crmsalesforce-starterintercommixpanelamplitudehotjar

+ Zapier compatible (connects to 5,000+ apps)

Alternatives in Analytics

Amplitude

Freemium

4.53,141 reviews

Product-led SaaS companies that need deep behavioral analytics and team collaboration

Google Analytics

Free

4.614,682 reviews

Every business — it's the baseline analytics tool that should be on every website

Hotjar

Freemium

4.5810 reviews

Product teams and marketers who want to see exactly how users interact with their pages

Matomo

Freemium

4.4149 reviews

Privacy-conscious businesses in the EU and regulated industries who need full data ownership and GDPR compliance

Mixpanel

Freemium

4.61,403 reviews

Product-led startups that need deep funnel analysis, retention tracking, and user journey insights

Plausible Analytics

Paid

4.880 reviews

Privacy-conscious businesses and developers who want simple, cookie-free analytics

PostHog

Freemium

4.61,083 reviews

Developer-led startups that want a full product analytics suite they can self-host or use in the cloud

Heap

Product teams that want complete behavioral analytics without manual event tracking setup

Freemiumbar-chart Analytics

Visit Website

Reviews

4.4 / 51,139 reviews

G2 Satisfaction Scores

Ease of Use

8.2

Ease of Setup

8.6

Quality of Support

8.4

Meets Requirements

8.2

Ease of Admin

8.4

Likely to Recommend

8.2

Rating Distribution

5 star

54%

4 star

35%

3 star

2 star

1 star

+ Auto-capture tracks every click, pageview, and form interaction without manual instrumentation

+ Retroactive analytics — ask questions about past behavior without needing to set up tracking first

- Paid plan pricing is opaque — requires contacting sales

“Heap's auto-capture is a game-changer. Our PM asked 'how many users clicked the pricing toggle last quarter?' and we had the answer instantly — without ever setting up that event. That's impossible with other tools.”

Pros

+ Auto-capture tracks every click, pageview, and form interaction without manual instrumentation
+ Retroactive analytics — ask questions about past behavior without needing to set up tracking first
+ Free tier with 10K sessions/mo is generous enough for early-stage products

Cons

- Paid plan pricing is opaque — requires contacting sales
- Auto-capture can generate noisy data that needs careful filtering
- Acquired by Contentsquare — product direction may shift toward enterprise

Pricing

Plan	Monthly	Annual	Limits
Free	Free	Free	Up to 10K sessions/mo; core analytics; 6-month data retention; unlimited users
Growth	Custom	Custom	Custom sessions; Contentsquare AI (Sense); 12-month retention; CSV export
Pro	Custom	Custom	Account analytics; engagement matrix; report alerts; Session Replay add-on
Premier	Custom	Custom	Data warehouse integration; behavioral targeting; unlimited projects

Startup discountCommitment required

Startup program available with discounted pricing for qualifying companies

Free up to 10K sessions/mo; Growth, Pro, Premier plans are custom-priced based on session volume

Features & Capabilities

Feature	Available On	Limits
Auto-Capture	free	Automatically tracks every user interaction without manual code
Retroactive Analytics	free	Analyze past behavior without prior event setup
Funnels	free	Conversion funnel analysis with any captured events
Journeys	free	AI-assisted user journey mapping
Segments	free	Behavioral user segmentation
Contentsquare AI (Sense)	growth	Automated insight surfacing and anomaly detection
Session Replay	pro	Record and replay user sessions (add-on)
Data Warehouse Integration	premier	Snowflake, BigQuery, and AWS integrations
Custom Events	free	Define virtual events from auto-captured data
Dashboards	free	Unlimited custom dashboards and charts

Limitations

! Paid plan pricing requires contacting sales — no transparent pricing
! Auto-capture data can be noisy and requires careful event definition
! Enterprise focus post-Contentsquare acquisition may deprioritize SMB features
! Annual contracts required for paid plans

Market Intelligence

Who Uses This

Small Business

35%

Mid-Market

45%

Enterprise

20%

Source: G2 reviewer demographics

Top Industries

Computer SoftwareInformation TechnologyFinancial ServicesInternetMarketing and Advertising

Is This Right for You?

Team Size

1–50 people

Sweet spot: 5-20

Complexity

moderate

Best Industries

saasecommercefintech

product analyticsconversion optimizationuser behavior analysisfunnel analysis

Pairs Well With

hubspot-crm— Sync behavioral data to CRM for product-qualified lead scoring

intercom— Trigger targeted messages based on Heap behavioral segments

hotjar— Now part of the same Contentsquare platform — combined analytics and heatmaps

Not ideal for: Simple websites needing basic traffic analytics — Google Analytics or Plausible are more appropriate

Setup & Onboarding

Setup time: hours

Learning curve: moderate

Resources: excellent

Company Health

Founded: 2013

HQ: San Francisco, California

Size: ~350 employees

Funding: acquired

stableHiring: stableSentiment: positive

Acquired by Contentsquare in January 2024
Unified platform launched combining Heap + Hotjar + Contentsquare
Contentsquare AI (Sense) integrated for automated insight surfacing
10,000+ companies using Heap for product analytics
Flexible purchasing options introduced for smaller businesses

Product Direction

AI: aggressiveRisk: mediumAPI availableEcosystem: moderateSMB friendly

AI Features

Contentsquare AI (Sense) for automated insight surfacing and anomaly detection
AI-assisted user journey mapping and visualization
Auto-capture eliminates need for manual event instrumentation
AI-powered recommendations for conversion optimization

Recent Launches

Contentsquare unified platform (Heap + Hotjar + Contentsquare)
Sense AI for automated insights
AI-powered heatmaps with revenue metrics
Data warehouse integrations (Snowflake, BigQuery)

Trust & Security

Compliance

ccpagdprsoc2hipaaiso27001

Security Features

ssofree

audit logpro

two factorAll plans

ip allowlistpremier

role based accessgrowth

encryption at restAll plans

Data Portability

Export formatsCSV, JSON

Bulk API exportYes

Lock-in riskmedium

Status page: https://status.heap.io(SLA: 99.9% on growth)

Support

Channels

emailfree

phonepremier

live chatgrowth

knowledge baseYes

community forumYes

HoursBusiness hours

Response time< 24 hours

Dedicated CSMpro

Docs qualityexcellent

Community AcademyCertifications available

Market Position

challengerLeading auto-capture analytics platform, differentiated by retroactive analysis and now part of the Contentsquare experience analytics suite

Top Alternatives

mixpanel— More granular event-based analytics with transparent pricing, but requires manual instrumentation

amplitude— Stronger product analytics with experimentation features, but more complex setup

Switching Awaymoderate

Event data exportable via API and data warehouse integrations; event definitions and dashboards do not transfer

Transfers

raw event datauser propertiessegments

Doesn't Transfer

dashboardsvirtual eventsfunnel definitionsjourney maps

Time to Value

1-2 daysAuto-capture begins tracking immediately after snippet installation; useful insights available within 24-48 hours of data collection

Industry Benchmarks

Companies using Heap10,000+

Source: Heap

Integrations

hubspot-crmsalesforce-starterintercommixpanelamplitudehotjar

+ Zapier compatible (connects to 5,000+ apps)

Alternatives in Analytics

Amplitude

Freemium

4.53,141 reviews

Product-led SaaS companies that need deep behavioral analytics and team collaboration

Google Analytics

Free

4.614,682 reviews

Every business — it's the baseline analytics tool that should be on every website

Hotjar

Freemium

4.5810 reviews

Product teams and marketers who want to see exactly how users interact with their pages

Matomo

Freemium

4.4149 reviews

Privacy-conscious businesses in the EU and regulated industries who need full data ownership and GDPR compliance

Mixpanel

Freemium

4.61,403 reviews

Product-led startups that need deep funnel analysis, retention tracking, and user journey insights

Plausible Analytics

Paid

4.880 reviews

Privacy-conscious businesses and developers who want simple, cookie-free analytics

PostHog

Freemium

4.61,083 reviews

Developer-led startups that want a full product analytics suite they can self-host or use in the cloud