MarTech Audit
Build a StackBrowse ToolsCategoriesCompareBlog
Build a StackBrowse ToolsCategoriesCompareBlog
Stack AuditContact

MarTech Audit

Free marketing tech stack audit tool. Compare marketing tools, score your stack, and find the best martech solutions for your business.

Tool Categories

  • CRM Tools
  • Email Marketing
  • Analytics Tools
  • SEO Tools
  • Marketing Automation

Resources

  • All Marketing Tools
  • Browse Categories
  • Stack Audit
  • Compare Tools
  • Stack Builder
  • Blog
  • Contact Us

MarTech Audit — Free marketing technology stack comparison tool. Built in Phoenix, AZ. Data verified March 2026.

Sponsored by Helios AI Services — Custom AI tools for small businesses.

Tools/Form Builders/Tally

Tally

Startups and budget-conscious teams who want powerful forms at zero cost

Freemiumclipboard Form Builders
Visit Website

Reviews

4.8 / 5129 reviews

G2 Satisfaction Scores

Ease of Use
9.5
Ease of Setup
9.6
Quality of Support
9.2
Meets Requirements
9.0
Ease of Admin
9.3

Rating Distribution

5 star
94%
4 star
4%
3 star
1%
2 star
0%
1 star
0%

+ Unlimited forms and responses on the free plan

+ Notion-like editor is incredibly intuitive

- Smaller ecosystem; fewer templates and integrations

“Tally is what Typeform should be. Beautiful forms, Notion-style editor, and the free plan has literally no response limits.”

Pros

  • + Unlimited forms and responses on the free plan
  • + Notion-like editor is incredibly intuitive
  • + Conditional logic, calculations, and payments included free

Cons

  • - Smaller ecosystem; fewer templates and integrations
  • - File upload and custom domains are Pro-only
  • - Reporting and analytics are basic

Pricing

PlanMonthlyAnnualLimits
FreeFreeFreeUnlimited forms and responses; all question types
Pro$29$29Custom domains; file uploads; team collaboration; remove branding

Free with unlimited forms and responses. Tally Pro $29/mo for custom domains, file uploads, and team features.

Features & Capabilities

Unlimited forms and unlimited responses on the free plan with no artificial capsNotion-like block editor provides an intuitive building experience unlike traditional form buildersBootstrapped 8-person team maintaining competitive parity with much larger companies
FeatureAvailable OnLimits
Notion-Style Form EditorfreeUnlimited
Unlimited FormsfreeUnlimited
Unlimited ResponsesfreeUnlimited
Conditional LogicfreeUnlimited
CalculationsfreeUnlimited
Payment Collection (Stripe)freeUnlimited
File UploadsproUnlimited
Custom DomainsproUnlimited
Remove Tally BrandingproUnlimited
Team CollaborationproUnlimited
Form Insights (Views, Drop-off Tracking)freeUnlimited

Limitations

  • ! File uploads and custom domains require the $29/month Pro plan
  • ! Smaller template library and fewer integrations than Jotform or Typeform
  • ! No mobile app available
  • ! Reporting and analytics are basic compared to Typeform or Jotform

Market Intelligence

Who Uses This

Small Business
88%
Mid-Market
9%
Enterprise
3%

Source: G2 reviewer demographics

Top Industries

Marketing and AdvertisingInformation Technology and ServicesEducation ManagementComputer Software

Is This Right for You?

Team Size
1–15 people
Sweet spot: 1-5
Complexity
simple
Best Industries
saasagencieseducation
lead generationcontent marketingcustomer retention

Pairs Well With

hubspot-crm— Native integration sends form responses to HubSpot contacts automatically
mailchimp— Connect Tally forms to Mailchimp for instant email list building
webflow— Embed Tally forms on Webflow pages for a seamless design experience

Not ideal for: Teams needing payment collection, complex conditional logic, or HIPAA-compliant forms

Setup & Onboarding

Setup time: minutes
Learning curve: minimal
Resources: basic

Company Health

Founded: 2020
HQ: Ghent, Belgium
Size: 8 employees
Funding: bootstrapped
growingHiring: stableSentiment: positive
  • Hit $4M ARR and 150K customers in 2025
  • Intentionally small team of 8
  • Aggressive free-tier positioning (unlimited forms and responses)

Product Direction

AI: moderateRisk: lowAPI availableEcosystem: moderateSMB friendly

AI Features

  • AI form generation from prompts
  • MCP integration for building forms via AI assistants like Claude
  • AI assistant for form building and logic troubleshooting

Recent Launches

  • Public Tally API
  • MCP integration for AI assistants
  • n8n automation integration
  • Discord integration
  • Framer plugin
  • Form Insights (views, submissions, drop-off tracking)

Trust & Security

Compliance

ccpagdprsoc2hipaaiso27001

Security Features

ssoNo
audit logNo
two factorAll plans
ip allowlistNo
role based accessNo
encryption at restAll plans

Data Portability

Export formatsCSV
Bulk API exportNo
Lock-in risklow

Support

Channels

emailfree
phoneNo
live chatNo
knowledge baseYes
community forumNo
Hoursbusiness hours
Response time< 48 hours
Dedicated CSMNo
Docs qualitybasic

Market Position

emergingModern, free-first form builder with a Notion-like interface and no submission limits on the free plan

Top Alternatives

jotform— Far more features including payments, e-signatures, and 10,000+ templates
typeform— Premium conversational UX with advanced logic and integrations

Switching Awayeasy

Submissions export via CSV; forms are simple to recreate on any platform due to minimal complexity

Transfers
form submissionsuploaded files
Doesn't Transfer
form designsconditional logicintegrations configcustom thank-you pages

Time to Value

minutesNotion-like editor lets users create and publish unlimited forms in minutes with zero cost

Integrations

notiongoogle-sheetsairtableslackhubspot-crmmailchimpgoogle-analyticswordpresswebflowactivecampaignsalesforce-starterzapier

+ Zapier compatible (connects to 5,000+ apps)

Alternatives in Form Builders

Google Forms

Free
4.614,515 reviews

Anyone who needs a quick, free form with automatic Google Sheets integration and zero learning curve

Jotform

Freemium
4.75,600 reviews

Small businesses needing powerful, versatile forms with payments and workflows

Paperform

Paid
4.8173 reviews

Design-conscious SMBs who want beautiful forms that double as landing pages with built-in payments and calculations

SurveyMonkey

Freemium
4.534,176 reviews

Businesses that need professional survey research with advanced analysis, branching logic, and team collaboration

Typeform

Freemium
4.61,822 reviews

Marketing teams needing beautiful, engaging surveys and lead capture forms