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MarTech Audit

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MarTech Audit — Free marketing technology stack comparison tool. Data verified March 2026.
Tools/Form Builders/Tally

Tally

Startups and budget-conscious teams who want powerful forms at zero cost

Freemiumclipboard Form Builders
Visit Website

Reviews

4.6 / 5100 reviews

+ Unlimited forms and responses on the free plan

+ Notion-like editor is incredibly intuitive

- Smaller ecosystem; fewer templates and integrations

“Tally is what Typeform should be. Beautiful forms, Notion-style editor, and the free plan has literally no response limits.”

Pros

  • + Unlimited forms and responses on the free plan
  • + Notion-like editor is incredibly intuitive
  • + Conditional logic, calculations, and payments included free

Cons

  • - Smaller ecosystem; fewer templates and integrations
  • - File upload and custom domains are Pro-only
  • - Reporting and analytics are basic

Pricing

PlanMonthlyAnnualLimits
FreeFreeFreeUnlimited forms and responses; all question types
Pro$29$29Custom domains; file uploads; team collaboration; remove branding

Free with unlimited forms and responses. Tally Pro $29/mo for custom domains, file uploads, and team features.

Setup & Onboarding

Setup time: minutes
Learning curve: minimal
Resources: basic

Company Health

Founded: 2020
HQ: Ghent, Belgium
Size: 8 employees
Funding: bootstrapped
growingHiring: stableSentiment: positive
  • Hit $4M ARR and 150K customers in 2025
  • Intentionally small team of 8
  • Aggressive free-tier positioning (unlimited forms and responses)

Product Direction

AI: moderateRisk: lowAPI availableEcosystem: moderateSMB friendly

AI Features

  • AI form generation from prompts
  • MCP integration for building forms via AI assistants like Claude
  • AI assistant for form building and logic troubleshooting

Recent Launches

  • Public Tally API
  • MCP integration for AI assistants
  • n8n automation integration
  • Discord integration
  • Framer plugin
  • Form Insights (views, submissions, drop-off tracking)

Integrations

notiongoogle-sheetsairtableslackhubspot-crm

+ Zapier compatible (connects to 5,000+ apps)

Alternatives in Form Builders

Typeform

Freemium
4.61,620 reviews

Marketing teams needing beautiful, engaging surveys and lead capture forms

Jotform

Freemium
4.75,200 reviews

Small businesses needing powerful, versatile forms with payments and workflows