Paperform

Design-conscious SMBs who want beautiful forms that double as landing pages with built-in payments and calculations

Paidclipboard Form Builders

Visit Website

Reviews

4.8 / 5173 reviews

G2 Satisfaction Scores

Ease of Use

9.2

Ease of Setup

9.4

Quality of Support

9.0

Meets Requirements

9.0

Ease of Admin

9.2

Likely to Recommend

9.2

Rating Distribution

5 star

87%

4 star

3 star

2 star

1 star

+ Beautiful, design-forward forms that look like branded landing pages — not generic surveys

+ Built-in payments via Stripe and Square with no extra fees on any plan

- No free tier — only a 14-day trial before payment required

“Paperform replaced our separate form builder, payment page, and quiz tool. Each form looks like a branded landing page, and the conditional logic handles everything from lead qualification to booking payments.”

Pros

+ Beautiful, design-forward forms that look like branded landing pages — not generic surveys
+ Built-in payments via Stripe and Square with no extra fees on any plan
+ AI form creation generates complete forms from a text prompt in seconds

Cons

- No free tier — only a 14-day trial before payment required
- Smaller user base and community compared to Typeform or Jotform
- Agency plan jump is steep ($135/mo) for teams needing multiple users

Pricing

Plan	Monthly	Annual	Limits
Essentials	$24	$20	1 user; unlimited forms; 1,000 submissions/mo; payments
Pro	$44	$35	1 user; 10,000 submissions/mo; custom branding; priority support
Agency	$135	$135	5 users; 50,000 submissions/mo; white-label; custom domain

14-day free trial

Essentials $24/mo ($20/mo annual); Pro $44/mo ($35/mo annual); Agency $135/mo ($135/mo annual); 14-day free trial

Features & Capabilities

Forms that look like branded landing pages — not typical form widgetsBuilt-in payment processing, calculations, and appointment booking in one toolHighest-rated form builder on G2 (4.8) and Capterra (4.8)

Feature	Available On	Limits
Form Builder	essentials	Unlimited forms with rich text, images, and video
Payment Collection	essentials	Stripe and Square integration; subscriptions and one-time payments
Calculations & Logic	essentials	Conditional logic, calculations, and scoring
AI Form Creation	essentials	Generate forms from text descriptions
Analytics	essentials	Submission analytics and AI insights
Custom Branding	pro	Remove Paperform branding; custom themes
Scheduling	essentials	Built-in appointment booking

Limitations

! No free tier — only a 14-day trial
! Single-user on Essentials and Pro plans
! Smaller integration ecosystem than Jotform or Typeform
! Limited mobile form-building experience

Market Intelligence

Who Uses This

Small Business

80%

Mid-Market

17%

Enterprise

Source: G2 reviewer demographics

Top Industries

Marketing and AdvertisingEducationInformation TechnologyDesignHealth, Wellness and Fitness

Is This Right for You?

Team Size

1–20 people

Sweet spot: 1-5

Complexity

simple

Best Industries

professional servicesagencieseducation

lead capturepayment formsappointment bookingsurveysquizzes

Pairs Well With

mailchimp— Auto-add form submissions to Mailchimp audiences for email follow-up

hubspot-crm— Push form leads directly into HubSpot contacts and deals

google-analytics— Track form conversion rates with GA4 event tracking

Not ideal for: Large teams needing multi-user collaboration or enterprise-grade compliance

Setup & Onboarding

Setup time: minutes

Learning curve: minimal

Resources: good

Company Health

Founded: 2016

HQ: Sydney, Australia

Size: ~19 employees

Funding: bootstrapped

growingHiring: stableSentiment: positive

Three new AI features launched: form creation, logic suggestions, and insights
Revamped Reports and Submissions features
Bootstrapped and profitable with ~$5.4M annual revenue
Two new products planned for Q2-Q3 2025

Product Direction

AI: moderateRisk: mediumAPI availableEcosystem: minimalSMB friendly

AI Features

AI Form Creation from text prompts
AI Logic Suggestions for conditional workflows
AI Insights that summarize responses and surface trends
AI-powered reporting for faster analysis

Recent Launches

AI form creation
AI logic suggestions
AI insights
Revamped submissions and reports

Trust & Security

Compliance

ccpagdprsoc2hipaaiso27001

Security Features

ssoNo

audit logNo

two factorAll plans

ip allowlistNo

role based accessagency

encryption at restAll plans

Data Portability

Export formatsCSV

Bulk API exportYes

Lock-in risklow

Support

Channels

emailessentials

phoneNo

live chatessentials

knowledge baseYes

community forumNo

HoursBusiness hours (AEST)

Response time< 24 hours

Dedicated CSMNo

Docs qualitygood

Academy

Market Position

nichePremium form builder with the highest ratings on G2 and Capterra, differentiated by design quality and built-in payments

Top Alternatives

typeform— More conversational UX and larger brand recognition

jotform— More generous free tier and larger template library

Switching Awayeasy

Submissions exportable via CSV; form designs are platform-specific

Transfers

submissionscustomer data

Doesn't Transfer

form designsconditional logicpayment configurations

Time to Value

1 hourAI form creation means a functional form with payments can be live in under an hour

Integrations

hubspot-crmzoho-crmactivecampaignmailchimpmailerlitegoogle-analytics

+ Zapier compatible (connects to 5,000+ apps)

Alternatives in Form Builders

Google Forms

Free

4.614,515 reviews

Anyone who needs a quick, free form with automatic Google Sheets integration and zero learning curve

Jotform

Freemium

4.75,600 reviews

Small businesses needing powerful, versatile forms with payments and workflows

SurveyMonkey

Freemium

4.534,176 reviews

Businesses that need professional survey research with advanced analysis, branching logic, and team collaboration

Tally

Freemium

4.8129 reviews

Startups and budget-conscious teams who want powerful forms at zero cost

Typeform

Freemium

4.61,822 reviews

Marketing teams needing beautiful, engaging surveys and lead capture forms

Paperform

Design-conscious SMBs who want beautiful forms that double as landing pages with built-in payments and calculations

Paidclipboard Form Builders

Visit Website

Reviews

4.8 / 5173 reviews

G2 Satisfaction Scores

Ease of Use

9.2

Ease of Setup

9.4

Quality of Support

9.0

Meets Requirements

9.0

Ease of Admin

9.2

Likely to Recommend

9.2

Rating Distribution

5 star

87%

4 star

3 star

2 star

1 star

+ Beautiful, design-forward forms that look like branded landing pages — not generic surveys

+ Built-in payments via Stripe and Square with no extra fees on any plan

- No free tier — only a 14-day trial before payment required

“Paperform replaced our separate form builder, payment page, and quiz tool. Each form looks like a branded landing page, and the conditional logic handles everything from lead qualification to booking payments.”

Pros

+ Beautiful, design-forward forms that look like branded landing pages — not generic surveys
+ Built-in payments via Stripe and Square with no extra fees on any plan
+ AI form creation generates complete forms from a text prompt in seconds

Cons

- No free tier — only a 14-day trial before payment required
- Smaller user base and community compared to Typeform or Jotform
- Agency plan jump is steep ($135/mo) for teams needing multiple users

Pricing

Plan	Monthly	Annual	Limits
Essentials	$24	$20	1 user; unlimited forms; 1,000 submissions/mo; payments
Pro	$44	$35	1 user; 10,000 submissions/mo; custom branding; priority support
Agency	$135	$135	5 users; 50,000 submissions/mo; white-label; custom domain

14-day free trial

Essentials $24/mo ($20/mo annual); Pro $44/mo ($35/mo annual); Agency $135/mo ($135/mo annual); 14-day free trial

Features & Capabilities

Feature	Available On	Limits
Form Builder	essentials	Unlimited forms with rich text, images, and video
Payment Collection	essentials	Stripe and Square integration; subscriptions and one-time payments
Calculations & Logic	essentials	Conditional logic, calculations, and scoring
AI Form Creation	essentials	Generate forms from text descriptions
Analytics	essentials	Submission analytics and AI insights
Custom Branding	pro	Remove Paperform branding; custom themes
Scheduling	essentials	Built-in appointment booking

Limitations

! No free tier — only a 14-day trial
! Single-user on Essentials and Pro plans
! Smaller integration ecosystem than Jotform or Typeform
! Limited mobile form-building experience

Market Intelligence

Who Uses This

Small Business

80%

Mid-Market

17%

Enterprise

Source: G2 reviewer demographics

Top Industries

Marketing and AdvertisingEducationInformation TechnologyDesignHealth, Wellness and Fitness

Is This Right for You?

Team Size

1–20 people

Sweet spot: 1-5

Complexity

simple

Best Industries

professional servicesagencieseducation

lead capturepayment formsappointment bookingsurveysquizzes

Pairs Well With

mailchimp— Auto-add form submissions to Mailchimp audiences for email follow-up

hubspot-crm— Push form leads directly into HubSpot contacts and deals

google-analytics— Track form conversion rates with GA4 event tracking

Not ideal for: Large teams needing multi-user collaboration or enterprise-grade compliance

Setup & Onboarding

Setup time: minutes

Learning curve: minimal

Resources: good

Company Health

Founded: 2016

HQ: Sydney, Australia

Size: ~19 employees

Funding: bootstrapped

growingHiring: stableSentiment: positive

Three new AI features launched: form creation, logic suggestions, and insights
Revamped Reports and Submissions features
Bootstrapped and profitable with ~$5.4M annual revenue
Two new products planned for Q2-Q3 2025

Product Direction

AI: moderateRisk: mediumAPI availableEcosystem: minimalSMB friendly

AI Features

AI Form Creation from text prompts
AI Logic Suggestions for conditional workflows
AI Insights that summarize responses and surface trends
AI-powered reporting for faster analysis

Recent Launches

AI form creation
AI logic suggestions
AI insights
Revamped submissions and reports

Trust & Security

Compliance

ccpagdprsoc2hipaaiso27001

Security Features

ssoNo

audit logNo

two factorAll plans

ip allowlistNo

role based accessagency

encryption at restAll plans

Data Portability

Export formatsCSV

Bulk API exportYes

Lock-in risklow

Support

Channels

emailessentials

phoneNo

live chatessentials

knowledge baseYes

community forumNo

HoursBusiness hours (AEST)

Response time< 24 hours

Dedicated CSMNo

Docs qualitygood

Academy

Market Position

nichePremium form builder with the highest ratings on G2 and Capterra, differentiated by design quality and built-in payments

Top Alternatives

typeform— More conversational UX and larger brand recognition

jotform— More generous free tier and larger template library

Switching Awayeasy

Submissions exportable via CSV; form designs are platform-specific

Transfers

submissionscustomer data

Doesn't Transfer

form designsconditional logicpayment configurations

Time to Value

1 hourAI form creation means a functional form with payments can be live in under an hour

Integrations

hubspot-crmzoho-crmactivecampaignmailchimpmailerlitegoogle-analytics

+ Zapier compatible (connects to 5,000+ apps)

Alternatives in Form Builders

Google Forms

Free

4.614,515 reviews

Anyone who needs a quick, free form with automatic Google Sheets integration and zero learning curve

Jotform

Freemium

4.75,600 reviews

Small businesses needing powerful, versatile forms with payments and workflows

SurveyMonkey

Freemium

4.534,176 reviews

Businesses that need professional survey research with advanced analysis, branching logic, and team collaboration

Tally

Freemium

4.8129 reviews

Startups and budget-conscious teams who want powerful forms at zero cost

Typeform

Freemium

4.61,822 reviews

Marketing teams needing beautiful, engaging surveys and lead capture forms