Small businesses with an existing website who want to add e-commerce without switching platforms
+ Can embed a full store into any existing website without rebuilding it
+ Generous feature set even at lower price tiers — no revenue caps
- Product limit on Starter plan (10 products) feels restrictive
“We added Ecwid to our WordPress site in an afternoon. We didn't have to rebuild anything — just dropped in the widget and started selling. Inventory syncs across our website, Facebook Shop, and Instagram automatically.”
| Plan | Monthly | Annual | Limits |
|---|---|---|---|
| Starter | $5 | $5 | Up to 10 products; basic storefront; social selling |
| Venture | $19 | $15 | Up to 100 products; digital goods; discount coupons; live chat |
| Business | $39 | $30 | Up to 2,500 products; abandoned cart recovery; wholesale pricing |
| Unlimited | $99 | $82 | Unlimited products; priority support; POS integration; custom checkout |
Starter ~$5/mo; Venture ~$19/mo; Business ~$39/mo; Unlimited ~$99/mo
| Feature | Available On | Limits |
|---|---|---|
| Embeddable Store Widget | starter | Embed on any website, blog, or social profile |
| Product Management | starter | 10 products on Starter; 100 on Venture; 2,500 on Business; unlimited on Unlimited |
| Multi-Channel Selling | starter | Facebook, Instagram, Amazon, Google Shopping, eBay, TikTok |
| Payment Processing | starter | Lightspeed Payments, PayPal, Stripe, 70+ payment gateways |
| Shipping & Tax Automation | starter | Real-time carrier rates; automatic tax calculation |
| Digital Products | venture | Digital downloads and subscriptions |
| Abandoned Cart Recovery | business | Automated email recovery for abandoned carts |
| Wholesale Pricing | business | Customer groups with tiered pricing |
| POS Integration | unlimited | Lightspeed Retail POS for in-store selling |
| Custom Checkout | unlimited | Customizable checkout fields and flows |
| Instant Site | starter | Free standalone storefront if you don't have a website |
| Mobile Store App | starter | ShopApp mobile app for branded mobile shopping |
Source: G2 reviewer demographics
Not ideal for: Businesses needing a standalone, full-featured online store with advanced SEO and design control
Product and customer data exports via CSV; store widget and design settings do not transfer
+ Zapier compatible (connects to 5,000+ apps)
Artists, makers, musicians, and small creators who want a dead-simple store with no bloat and no fees
Growing SMBs that want a feature-rich ecommerce platform without transaction fees and with strong multi-channel support
Tech-savvy SMBs in Europe and internationally who want a free, highly customizable e-commerce platform with strong localization
Digital creators, YouTubers, musicians, and coaches who sell digital downloads, subscriptions, and print-on-demand merch
Small businesses and solo entrepreneurs who want to launch and scale an online store quickly without technical expertise
Brick-and-mortar businesses expanding online who already use Square POS
Small businesses and solopreneurs who want a beautiful website and online store in one platform with minimal technical effort
Small businesses that want full control over their online store and already use WordPress