E-commerce brands (especially Shopify) that want revenue-focused email and SMS automation
+ Best-in-class e-commerce automation with deep Shopify integration
+ Predictive analytics for customer lifetime value and churn risk
- Free plan capped at only 250 contacts; quickly outgrown
“Klaviyo pays for itself within the first month. Our abandoned cart flow alone recovers 15% of lost sales. It's built for e-commerce in a way nothing else is.”
| Plan | Monthly | Annual | Limits |
|---|---|---|---|
| Free | Free | Free | 250 contacts; 500 email sends/month; 150 SMS credits |
| $20 | $20 | 251-500 contacts; unlimited sends; A/B testing | |
| Email + SMS | $35 | $35 | 251-500 contacts; 1,250 SMS credits; all features |
Free up to 250 contacts/500 emails. Email from $20/mo. Email + SMS from $35/mo. Scales with contact count.
+ Zapier compatible (connects to 5,000+ apps)
Growing SMBs that need sophisticated multi-channel automation with CRM integration
E-commerce businesses that want powerful automation in a cleaner, simpler package than Klaviyo
Mid-stage startups that want marketing automation with built-in customer data platform and analytics
Established small service businesses that want CRM, automation, and invoicing in one platform