Digital creators, YouTubers, musicians, and coaches who sell digital downloads, subscriptions, and print-on-demand merch
+ Purpose-built for selling digital products — instant delivery, license keys, PDF stamping
+ Built-in print-on-demand for custom merch with zero upfront inventory
- Revenue caps on each plan ($10K on Starter, $50K on Business, $200K on Premium)
“I switched from Gumroad to Sellfy because I wanted my own storefront. I sell eBooks, templates, and merch — Sellfy handles all three from one dashboard with zero coding. The print-on-demand feature means I never hold inventory.”
| Plan | Monthly | Annual | Limits |
|---|---|---|---|
| Starter | $29 | $22 | Up to $10K annual revenue; digital products; subscriptions; 2,000 email credits |
| Business | $79 | $59 | Up to $50K annual revenue; print-on-demand; upselling; 10,000 email credits; remove Sellfy branding |
| Premium | $159 | $119 | Up to $200K annual revenue; priority support; 50,000 email credits; product migration |
Starter $29/mo ($22/mo annual); Business $79/mo ($59/mo annual); Premium $159/mo ($119/mo annual); 14-day free trial
| Feature | Available On | Limits |
|---|---|---|
| Digital Product Delivery | starter | Unlimited file size; instant download delivery; PDF stamping; license keys |
| Storefront Builder | starter | Customizable storefront with custom domain support |
| Subscription Products | starter | Recurring billing for digital memberships and content |
| Physical Products | starter | Sell physical goods with shipping options |
| Print-on-Demand | business | Custom merch (t-shirts, mugs, hoodies) with no upfront inventory |
| Embeddable Buy Buttons | starter | Embed products or buy buttons on any website |
| Email Marketing | starter | 2,000 credits on Starter; 10,000 on Business; 50,000 on Premium |
| Discount Codes & Upselling | starter | Discount codes on all; upselling on Business+ |
| Payment Processing | starter | Stripe and PayPal; no Sellfy transaction fees |
| Analytics Dashboard | starter | Sales, revenue, and traffic analytics |
| Multi-Language & Multi-Currency | starter | Storefront in multiple languages with auto-currency detection |
Source: G2 reviewer demographics
Not ideal for: Traditional retailers, large product catalogs, or businesses needing advanced inventory and shipping management
Digital product files and customer data can be exported; storefront design and email lists do not transfer
+ Zapier compatible (connects to 5,000+ apps)
Artists, makers, musicians, and small creators who want a dead-simple store with no bloat and no fees
Growing SMBs that want a feature-rich ecommerce platform without transaction fees and with strong multi-channel support
Small businesses with an existing website who want to add e-commerce without switching platforms
Tech-savvy SMBs in Europe and internationally who want a free, highly customizable e-commerce platform with strong localization
Small businesses and solo entrepreneurs who want to launch and scale an online store quickly without technical expertise
Brick-and-mortar businesses expanding online who already use Square POS
Small businesses and solopreneurs who want a beautiful website and online store in one platform with minimal technical effort
Small businesses that want full control over their online store and already use WordPress