SEO beginners and small teams that value educational resources alongside their toolset
+ Domain Authority metric is widely recognized and trusted industry standard
+ Excellent educational resources and community (Moz Blog, Whiteboard Friday)
- Backlink index is smaller than Ahrefs or Semrush
“Moz was where we learned SEO. The tools are solid for the fundamentals, but power users eventually outgrow it and move to Ahrefs or Semrush.”
| Plan | Monthly | Annual | Limits |
|---|---|---|---|
| Standard | $99 | $79 | 3 campaigns; 300 keyword rankings; 1 user |
| Medium | $179 | $143 | 10 campaigns; 1,500 keyword rankings; 2 users |
| Large | $299 | $239 | 25 campaigns; 3,000 keyword rankings; 3 users |
| Premium | $599 | $479 | 50 campaigns; 4,500 keyword rankings; 5 users |
Standard $99/mo, Medium $179/mo, Large $299/mo, Premium $599/mo. Free Moz tools available.
| Feature | Available On | Limits |
|---|---|---|
| Keyword Research | standard | 150 keyword queries/month on Standard; 5,000 on Medium |
| Rank Tracking | standard | 300 keyword rankings on Standard; 1,500 on Medium; 3,000 on Large |
| Site Crawl | standard | 100,000 pages/week on Standard; 500,000 on Medium; 1,250,000 on Large |
| Domain Authority (DA) | standard | Unlimited |
| Link Explorer | standard | 40.7 trillion links indexed; 100 rows per query on free, full access on paid |
| On-Page Optimization | standard | Page-level SEO recommendations; 30 on-demand crawls/month on Standard |
| Custom Reports | medium | Not available on Standard; unlimited on Medium and above |
| SERP Analysis | standard | SERP feature tracking and competitor SERP analysis |
| Moz Local | standard | Separate product; listing distribution and review management for local businesses |
| MozBar Browser Extension | free | Free Chrome extension showing DA, PA, and link metrics on any page |
| API Access | standard | Available on all paid plans; rate limits scale with plan tier |
| Branded Reports | premium | White-label PDF reports on Premium plan only |
Source: G2 reviewer demographics
Not ideal for: Advanced SEOs who need the data depth and crawl frequency that Ahrefs or SEMrush provide
Keyword lists and campaign data export via CSV; DA/PA scores are proprietary Moz metrics
+ Zapier compatible (connects to 5,000+ apps)
SEO professionals and content marketers who prioritize backlink analysis and competitive keyword research
Bloggers, solopreneurs, and small businesses looking for an affordable, easy-to-use keyword research tool
SEO professionals and agencies who need deep technical site auditing with a one-time annual fee
Mid-budget SMBs and agencies wanting a full SEO toolkit without Semrush/Ahrefs pricing
Marketing teams and agencies that want one platform for SEO, PPC, content, and competitive research
Content marketers and SEO teams who want AI-driven content optimization to rank higher with data-backed writing
Solopreneurs and small businesses on a tight budget who need basic keyword research and site audits