SEO beginners and small teams that value educational resources alongside their toolset
+ Domain Authority metric is widely recognized and trusted industry standard
+ Excellent educational resources and community (Moz Blog, Whiteboard Friday)
- Backlink index is smaller than Ahrefs or Semrush
“Moz was where we learned SEO. The tools are solid for the fundamentals, but power users eventually outgrow it and move to Ahrefs or Semrush.”
| Plan | Monthly | Annual | Limits |
|---|---|---|---|
| Standard | $99 | $79 | 3 campaigns; 300 keyword rankings; 1 user |
| Medium | $179 | $143 | 10 campaigns; 1,500 keyword rankings; 2 users |
| Large | $299 | $239 | 25 campaigns; 3,000 keyword rankings; 3 users |
| Premium | $599 | $479 | 50 campaigns; 4,500 keyword rankings; 5 users |
Standard $99/mo, Medium $179/mo, Large $299/mo, Premium $599/mo. Free Moz tools available.
+ Zapier compatible (connects to 5,000+ apps)
Marketing teams and agencies that want one platform for SEO, PPC, content, and competitive research
Bloggers, solopreneurs, and small businesses looking for an affordable, easy-to-use keyword research tool
SEO professionals and content marketers who prioritize backlink analysis and competitive keyword research
Solopreneurs and small businesses on a tight budget who need basic keyword research and site audits
Mid-budget SMBs and agencies wanting a full SEO toolkit without Semrush/Ahrefs pricing