Omnisend

E-commerce businesses on Shopify, WooCommerce, or BigCommerce who want email + SMS automation built specifically for online retail

Freemiumzap Marketing Automation

Visit Website

Reviews

4.6 / 51,883 reviews

G2 Satisfaction Scores

Ease of Use

9.0

Ease of Setup

9.2

Quality of Support

8.8

Meets Requirements

8.6

Ease of Admin

8.8

Likely to Recommend

8.8

Rating Distribution

5 star

67%

4 star

26%

3 star

2 star

1 star

+ Purpose-built for e-commerce with pre-built automations for cart abandonment, browse abandonment, and post-purchase

+ Email + SMS + push notifications in one platform — no need for separate SMS tools

- Primarily useful for e-commerce — limited value for non-retail businesses

“Omnisend's pre-built cart abandonment and browse abandonment flows were generating revenue within 24 hours of setup. We recovered 15% of abandoned carts in our first month — no other tool made it this easy.”

Pros

+ Purpose-built for e-commerce with pre-built automations for cart abandonment, browse abandonment, and post-purchase
+ Email + SMS + push notifications in one platform — no need for separate SMS tools
+ Free tier includes automation workflows, not just basic email like Mailchimp

Cons

- Primarily useful for e-commerce — limited value for non-retail businesses
- Contact-based pricing can get expensive as list grows
- Fewer third-party integrations compared to Mailchimp or ActiveCampaign

Pricing

Plan	Monthly	Annual	Limits
Free	Free	Free	250 contacts; 500 emails/mo; 60 SMS; 500 push; pre-built automations
Standard	$16	$16	500 contacts; 6,000 emails/mo; 60 SMS; unlimited push; A/B testing
Pro	$59	$59	2,500 contacts; unlimited emails; 3,933 SMS/mo; advanced reporting; priority support

Free (250 contacts, 500 emails/mo); Standard $16/mo (500 contacts); Pro $59/mo (2,500 contacts + SMS); scales by list size

Features & Capabilities

Purpose-built for e-commerce with pre-built revenue-driving automationsEmail + SMS + push in one platform — no need for separate toolsFree tier includes automation workflows, unlike most competitors

Feature	Available On	Limits
Email Campaigns	free	Drag-and-drop email builder with product blocks
Automation Workflows	free	Pre-built e-commerce automations (cart abandonment, welcome, post-purchase)
SMS Marketing	free	60 SMS/mo on Free; scales with plan
Push Notifications	free	Web push notifications for re-engagement
Signup Forms	free	Popups, landing pages, and embedded forms
Segmentation	free	RFM-based and behavioral customer segments
Product Recommendations	standard	AI-powered product blocks in emails
A/B Testing	standard	Test subject lines, content, and send times
Advanced Reporting	pro	Campaign, automation, and revenue attribution reporting

Limitations

! Limited value for non-ecommerce businesses
! Contact-based pricing gets expensive at scale
! Fewer third-party integrations than Mailchimp or ActiveCampaign
! No CRM functionality — purely marketing focused

Market Intelligence

Who Uses This

Small Business

70%

Mid-Market

25%

Enterprise

Source: G2 reviewer demographics

Top Industries

RetailApparel and FashionConsumer GoodsHealth, Wellness and FitnessFood and Beverage

Is This Right for You?

Team Size

1–50 people

Sweet spot: 1-20

Complexity

simple

Best Industries

ecommerceretailfashion

cart abandonmentemail marketingsms marketingpost purchase flowsbrowse abandonment

Pairs Well With

shopify— Deep native integration syncing products, orders, and customer data

woocommerce— One-click plugin for product sync and purchase tracking

google-analytics— Track email and SMS campaign conversions

Not ideal for: Non-ecommerce businesses, B2B companies, or SaaS products needing behavior-driven automation

Setup & Onboarding

Setup time: hours

Learning curve: minimal

Resources: excellentFree migration

Company Health

Founded: 2014

HQ: London, United Kingdom

Size: ~250 employees

Funding: private

growingHiring: growingSentiment: positive

100,000+ e-commerce brands using Omnisend
Named #1 in G2 E-Commerce Marketing Automation category
AI subject line and content generation launched
SMS coverage expanded to 200+ countries
Bootstrapped and profitable — no outside funding

Product Direction

AI: moderateRisk: lowAPI availableEcosystem: moderateSMB friendly

AI Features

AI subject line generator for email campaigns
AI product recommendations in emails based on purchase history
Send time optimization using machine learning
AI-powered campaign performance insights

Recent Launches

AI subject line generator
Advanced reporting dashboard
SMS in 200+ countries
Product recommendations engine

Trust & Security

Compliance

ccpagdprsoc2hipaaiso27001

Security Features

ssoNo

audit logNo

two factorAll plans

ip allowlistNo

role based accessstandard

encryption at restAll plans

Data Portability

Export formatsCSV

Bulk API exportYes

Lock-in risklow

Status page: https://status.omnisend.com(SLA: 99.9% on pro)

Support

Channels

emailfree

phoneNo

live chatfree

knowledge baseYes

community forumNo

Hours24/7

Response time< 5 minutes

Dedicated CSMpro

Docs qualityexcellent

Academy

Market Position

challengerLeading e-commerce-specific marketing automation platform, differentiated by ease of use and multichannel capabilities

Top Alternatives

mailchimp— Broader use cases and larger ecosystem, but less e-commerce-specific automation

activecampaign— More powerful general automation and CRM, but not e-commerce-focused

Switching Awayeasy

Contact lists and campaign data exportable; automation workflows are platform-specific

Transfers

contact listsemail templatescampaign history

Doesn't Transfer

automation workflowsSMS configurationsform designs

Time to Value

2-4 hoursPre-built automations can be generating revenue within hours of connecting your e-commerce store

Industry Benchmarks

E-commerce brands using Omnisend100,000+

Source: Omnisend

Integrations

shopifywoocommercebigcommercehubspot-crmgoogle-analytics

+ Zapier compatible (connects to 5,000+ apps)

Alternatives in Marketing Automation

ActiveCampaign (Automation)

Paid

4.616,897 reviews

Growing SMBs that need sophisticated multi-channel automation with CRM integration

Customer.io

Paid

4.5957 reviews

Product-led SaaS companies and tech-savvy teams that need behavior-driven, multi-channel messaging automation

Drip

Paid

4.4650 reviews

E-commerce businesses that want powerful automation in a cleaner, simpler package than Klaviyo

Keap (formerly Infusionsoft)

Paid

4.22,700 reviews

Established small service businesses that want CRM, automation, and invoicing in one platform

Klaviyo

Freemium

4.71,630 reviews

E-commerce brands (especially Shopify) that want revenue-focused email and SMS automation

Ortto (formerly Autopilot)

Freemium

4.5343 reviews

Mid-stage startups that want marketing automation with built-in customer data platform and analytics

Omnisend

E-commerce businesses on Shopify, WooCommerce, or BigCommerce who want email + SMS automation built specifically for online retail

Freemiumzap Marketing Automation

Visit Website

Reviews

4.6 / 51,883 reviews

G2 Satisfaction Scores

Ease of Use

9.0

Ease of Setup

9.2

Quality of Support

8.8

Meets Requirements

8.6

Ease of Admin

8.8

Likely to Recommend

8.8

Rating Distribution

5 star

67%

4 star

26%

3 star

2 star

1 star

+ Purpose-built for e-commerce with pre-built automations for cart abandonment, browse abandonment, and post-purchase

+ Email + SMS + push notifications in one platform — no need for separate SMS tools

- Primarily useful for e-commerce — limited value for non-retail businesses

“Omnisend's pre-built cart abandonment and browse abandonment flows were generating revenue within 24 hours of setup. We recovered 15% of abandoned carts in our first month — no other tool made it this easy.”

Pros

+ Purpose-built for e-commerce with pre-built automations for cart abandonment, browse abandonment, and post-purchase
+ Email + SMS + push notifications in one platform — no need for separate SMS tools
+ Free tier includes automation workflows, not just basic email like Mailchimp

Cons

- Primarily useful for e-commerce — limited value for non-retail businesses
- Contact-based pricing can get expensive as list grows
- Fewer third-party integrations compared to Mailchimp or ActiveCampaign

Pricing

Plan	Monthly	Annual	Limits
Free	Free	Free	250 contacts; 500 emails/mo; 60 SMS; 500 push; pre-built automations
Standard	$16	$16	500 contacts; 6,000 emails/mo; 60 SMS; unlimited push; A/B testing
Pro	$59	$59	2,500 contacts; unlimited emails; 3,933 SMS/mo; advanced reporting; priority support

Free (250 contacts, 500 emails/mo); Standard $16/mo (500 contacts); Pro $59/mo (2,500 contacts + SMS); scales by list size

Features & Capabilities

Feature	Available On	Limits
Email Campaigns	free	Drag-and-drop email builder with product blocks
Automation Workflows	free	Pre-built e-commerce automations (cart abandonment, welcome, post-purchase)
SMS Marketing	free	60 SMS/mo on Free; scales with plan
Push Notifications	free	Web push notifications for re-engagement
Signup Forms	free	Popups, landing pages, and embedded forms
Segmentation	free	RFM-based and behavioral customer segments
Product Recommendations	standard	AI-powered product blocks in emails
A/B Testing	standard	Test subject lines, content, and send times
Advanced Reporting	pro	Campaign, automation, and revenue attribution reporting

Limitations

! Limited value for non-ecommerce businesses
! Contact-based pricing gets expensive at scale
! Fewer third-party integrations than Mailchimp or ActiveCampaign
! No CRM functionality — purely marketing focused

Market Intelligence

Who Uses This

Small Business

70%

Mid-Market

25%

Enterprise

Source: G2 reviewer demographics

Top Industries

RetailApparel and FashionConsumer GoodsHealth, Wellness and FitnessFood and Beverage

Is This Right for You?

Team Size

1–50 people

Sweet spot: 1-20

Complexity

simple

Best Industries

ecommerceretailfashion

cart abandonmentemail marketingsms marketingpost purchase flowsbrowse abandonment

Pairs Well With

shopify— Deep native integration syncing products, orders, and customer data

woocommerce— One-click plugin for product sync and purchase tracking

google-analytics— Track email and SMS campaign conversions

Not ideal for: Non-ecommerce businesses, B2B companies, or SaaS products needing behavior-driven automation

Setup & Onboarding

Setup time: hours

Learning curve: minimal

Resources: excellentFree migration

Company Health

Founded: 2014

HQ: London, United Kingdom

Size: ~250 employees

Funding: private

growingHiring: growingSentiment: positive

100,000+ e-commerce brands using Omnisend
Named #1 in G2 E-Commerce Marketing Automation category
AI subject line and content generation launched
SMS coverage expanded to 200+ countries
Bootstrapped and profitable — no outside funding

Product Direction

AI: moderateRisk: lowAPI availableEcosystem: moderateSMB friendly

AI Features

AI subject line generator for email campaigns
AI product recommendations in emails based on purchase history
Send time optimization using machine learning
AI-powered campaign performance insights

Recent Launches

AI subject line generator
Advanced reporting dashboard
SMS in 200+ countries
Product recommendations engine

Trust & Security

Compliance

ccpagdprsoc2hipaaiso27001

Security Features

ssoNo

audit logNo

two factorAll plans

ip allowlistNo

role based accessstandard

encryption at restAll plans

Data Portability

Export formatsCSV

Bulk API exportYes

Lock-in risklow

Status page: https://status.omnisend.com(SLA: 99.9% on pro)

Support

Channels

emailfree

phoneNo

live chatfree

knowledge baseYes

community forumNo

Hours24/7

Response time< 5 minutes

Dedicated CSMpro

Docs qualityexcellent

Academy

Market Position

challengerLeading e-commerce-specific marketing automation platform, differentiated by ease of use and multichannel capabilities

Top Alternatives

mailchimp— Broader use cases and larger ecosystem, but less e-commerce-specific automation

activecampaign— More powerful general automation and CRM, but not e-commerce-focused

Switching Awayeasy

Contact lists and campaign data exportable; automation workflows are platform-specific

Transfers

contact listsemail templatescampaign history

Doesn't Transfer

automation workflowsSMS configurationsform designs

Time to Value

2-4 hoursPre-built automations can be generating revenue within hours of connecting your e-commerce store

Industry Benchmarks

E-commerce brands using Omnisend100,000+

Source: Omnisend

Integrations

shopifywoocommercebigcommercehubspot-crmgoogle-analytics

+ Zapier compatible (connects to 5,000+ apps)

Alternatives in Marketing Automation

ActiveCampaign (Automation)

Paid

4.616,897 reviews

Growing SMBs that need sophisticated multi-channel automation with CRM integration

Customer.io

Paid

4.5957 reviews

Product-led SaaS companies and tech-savvy teams that need behavior-driven, multi-channel messaging automation

Drip

Paid

4.4650 reviews

E-commerce businesses that want powerful automation in a cleaner, simpler package than Klaviyo

Keap (formerly Infusionsoft)

Paid

4.22,700 reviews

Established small service businesses that want CRM, automation, and invoicing in one platform

Klaviyo

Freemium

4.71,630 reviews

E-commerce brands (especially Shopify) that want revenue-focused email and SMS automation

Ortto (formerly Autopilot)

Freemium

4.5343 reviews

Mid-stage startups that want marketing automation with built-in customer data platform and analytics