Mid-budget SMBs and agencies wanting a full SEO toolkit without Semrush/Ahrefs pricing
+ Highest G2 satisfaction scores in the SEO category
+ Comprehensive toolset at a price point between budget and premium tools
- Brand recognition is lower than Semrush/Ahrefs despite strong reviews
“SE Ranking is the best-kept secret in SEO tools. It does 90% of what Semrush does at half the price, and the rank tracker is actually better.”
| Plan | Monthly | Annual | Limits |
|---|---|---|---|
| Essential | $55 | $44 | 500 keywords; 1 project; daily rank updates |
| Pro | $109 | $87.2 | 2,000 keywords; 5 projects; competitor research |
| Business | $239 | $191.2 | 5,000 keywords; unlimited projects; API access |
Essential $55/mo, Pro $109/mo, Business $239/mo. 14-day free trial. Discounts for annual billing.
| Feature | Available On | Limits |
|---|---|---|
| Rank Tracker | essential | 500 keywords on Essential; 2,000 on Pro; 5,000 on Business; daily updates on all plans |
| Keyword Research | essential | Available on all plans; database covers 190+ countries |
| Website Audit | essential | Crawl limits based on plan; identifies technical SEO issues with fix suggestions |
| Backlink Monitor | essential | Track backlinks for your domains; backlink checker for competitor analysis |
| Competitive Research | pro | Organic and paid competitor data; requires Pro or higher |
| On-Page SEO Checker | essential | Page-by-page optimization recommendations against top-ranking competitors |
| AI Search Tracking | essential | Add-on; monitors visibility in AI Overviews, ChatGPT, Gemini, Perplexity |
| Local SEO | pro | Local ranking tracking with Google Maps positions; Pro plan and above |
| Content Editor | essential | AI-powered content briefs and writing suggestions |
| Social Media Management (Planable) | essential | Integrated via Planable acquisition; scheduling and publishing for social platforms |
| White-Label Reporting | pro | Branded PDF reports; requires Pro or Business plan |
| API Access | business | Business plan only; programmatic access to rank tracking and research data |
Source: G2 reviewer demographics
Not ideal for: Enterprise agencies needing Semrush-level data depth and API access for custom reporting
Keyword and ranking data export via CSV; project configurations need manual recreation
+ Zapier compatible (connects to 5,000+ apps)
SEO professionals and content marketers who prioritize backlink analysis and competitive keyword research
Bloggers, solopreneurs, and small businesses looking for an affordable, easy-to-use keyword research tool
SEO beginners and small teams that value educational resources alongside their toolset
SEO professionals and agencies who need deep technical site auditing with a one-time annual fee
Marketing teams and agencies that want one platform for SEO, PPC, content, and competitive research
Content marketers and SEO teams who want AI-driven content optimization to rank higher with data-backed writing
Solopreneurs and small businesses on a tight budget who need basic keyword research and site audits