D2C brands and e-commerce businesses targeting younger audiences with video-first creative
+ Lowest CPMs for reaching Gen Z and millennial audiences
+ Creative-first platform rewards authentic content over polished ads
- Audience skews young; less effective for B2B or older demographics
“Our cost per acquisition on TikTok is 40% lower than Meta. The key is making ads that don't look like ads. Spark Ads make this easy.”
| Plan | Monthly | Annual | Limits |
|---|---|---|---|
| Pay-per-click | Custom | Custom | Min $50/campaign; min $20/day; budget-based |
Pay-per-click/impression. Minimum campaign budget $50. Minimum daily budget $20. Most SMBs spend $500-$2,000/mo.
+ Zapier compatible (connects to 5,000+ apps)
Any business that wants to capture high-intent search traffic and run display/video campaigns
B2C businesses, e-commerce, and brands building awareness through visual storytelling
B2B companies targeting decision-makers by job title, company, or industry