Any business that wants to capture high-intent search traffic and run display/video campaigns
+ Unmatched reach for intent-based search advertising
+ Sophisticated targeting options including keywords, audiences, and remarketing
- Learning curve is steep; easy to waste money without expertise
“Google Ads is the most powerful advertising platform, but it will happily eat your budget if you don't know what you're doing. Start small and learn.”
| Plan | Monthly | Annual | Limits |
|---|---|---|---|
| Pay-per-click | Custom | Custom | No platform fee; budget-based; min ~$1/day |
Google Ads credits for new advertisers (typically $500 match on first $500 spend)
Pay-per-click/impression. No monthly fee. Minimum daily budget ~$1. Most SMBs spend $500-$3,000/mo.
+ Zapier compatible (connects to 5,000+ apps)
B2C businesses, e-commerce, and brands building awareness through visual storytelling
B2B companies targeting decision-makers by job title, company, or industry
D2C brands and e-commerce businesses targeting younger audiences with video-first creative