Mid-stage startups that want marketing automation with built-in customer data platform and analytics
+ Beautiful visual journey builder that makes complex automations clear
+ Built-in CDP and analytics give full customer lifecycle visibility
- Paid plans are expensive for small businesses
“Ortto's journey builder is the most visual I've used. You can literally see the entire customer lifecycle as a flowchart. The built-in analytics are a nice bonus.”
| Plan | Monthly | Annual | Limits |
|---|---|---|---|
| Free | Free | Free | 500 contacts; basic journeys |
| Professional | $509 | $509 | 5,000 contacts; advanced journeys; CDP |
| Business | $849 | $849 | 10,000 contacts; AI predictions; custom events |
| Enterprise | Custom | Custom | Custom; dedicated support; SLAs |
Free up to 500 contacts. Professional from $509/mo. Business from $849/mo. Enterprise custom.
+ Zapier compatible (connects to 5,000+ apps)
Growing SMBs that need sophisticated multi-channel automation with CRM integration
E-commerce brands (especially Shopify) that want revenue-focused email and SMS automation
E-commerce businesses that want powerful automation in a cleaner, simpler package than Klaviyo
Established small service businesses that want CRM, automation, and invoicing in one platform