Drift (Salesloft)

B2B sales teams converting website visitors into qualified pipeline via conversational marketing

Paidmessage-circle Live Chat & Chatbots

Visit Website

Reviews

4.5 / 51,456 reviews

G2 Satisfaction Scores

Ease of Use

8.7

Ease of Setup

8.3

Quality of Support

8.5

Meets Requirements

8.6

Ease of Admin

8.4

Rating Distribution

5 star

69%

4 star

25%

3 star

2 star

1 star

+ Excellent conversational sales playbooks for lead qualification

+ Strong ABM features that personalize chat based on visitor company data

- Very expensive; built for mid-market and enterprise budgets

“Drift is a sales pipeline machine, not just a chat widget. But since the Salesloft acquisition, we're watching closely to see where the product goes.”

Pros

+ Excellent conversational sales playbooks for lead qualification
+ Strong ABM features that personalize chat based on visitor company data
+ Tight CRM integrations for seamless sales workflows

Cons

- Very expensive; built for mid-market and enterprise budgets
- Acquired by Salesloft; uncertainty about standalone product direction
- Overkill for small businesses needing basic live chat

Pricing

Plan	Monthly	Annual	Limits
Custom	Custom	Custom	Now part of Salesloft; sales-quoted only; previously ~$2,500/mo

Commitment required

Now part of Salesloft. Pricing is custom/sales-quoted. Previously started around $2,500/mo.

Features & Capabilities

Purpose-built for B2B sales pipeline generation, not general supportDeep ABM capabilities that personalize chat experiences by target accountNow integrated into the Salesloft revenue orchestration platform

Feature	Available On	Limits
Live Chat Widget	custom	Unlimited
Conversational Playbooks	custom	Unlimited
Bionic Chatbots (GPT-powered)	custom	Unlimited
Meeting Scheduling	custom	Unlimited
ABM Personalization	custom	Personalizes chat based on visitor company data
Drift Engage (Visitor Identification)	custom	Unlimited
Site Concierge	custom	Unlimited
CRM Integration (Salesforce, HubSpot)	custom	Unlimited
Revenue Reporting	custom	Unlimited
Email Playbooks	custom	Unlimited

Limitations

! No self-serve pricing; requires sales engagement for any plan
! No free tier or trial currently available
! Product direction uncertain due to absorption into Salesloft platform
! Minimum spend historically around $2,500/month

Market Intelligence

Who Uses This

Small Business

25%

Mid-Market

45%

Enterprise

30%

Source: G2 reviewer demographics

Top Industries

Computer SoftwareInformation Technology and ServicesMarketing and AdvertisingInternetFinancial Services

Is This Right for You?

Team Size

10–50 people

Sweet spot: 15-50

Complexity

advanced

Best Industries

saasprofessional services

b2b saleslead generation

Pairs Well With

salesforce-starter— Deep CRM integration routes qualified chat leads directly to sales reps

hubspot-crm— Native integration syncs chat conversations and lead data to CRM records

Not ideal for: Small businesses or budget-conscious teams — Drift starts at $2,500/mo with no self-serve option

Setup & Onboarding

Setup time: weeks

Learning curve: steep

Resources: goodMobile app

Company Health

Founded: 2015

HQ: Boston, MA (now part of Salesloft, Atlanta, GA)

Size: 500-1000 employees

Funding: acquired

decliningHiring: shrinkingSentiment: negativeRecent layoffs

Acquired/merged by Salesloft in Feb 2024 under Vista Equity Partners
Drift had 159-person layoff in 2023 before acquisition
Salesloft had 12% workforce reduction in April 2024 post-merger
Drift features being gradually absorbed into Salesloft platform
Pricing starts at $2,500+/month with no standalone option

Product Direction

AI: moderateRisk: highAPI availableEcosystem: moderate

AI Features

Bionic Chatbots (GPT-powered conversational AI)
Site Concierge (chatbot, content recommendations, meeting booking)
Drift Engage (AI-driven visitor identification)
AI-powered revenue orchestration via Salesloft integration

Recent Launches

Drift Engage
Site Concierge
Bionic Chatbots
Integration into Salesloft platform

Trust & Security

Compliance

ccpagdprsoc2hipaaiso27001

Security Features

ssoenterprise

audit logenterprise

two factorAll plans

ip allowlistenterprise

role based accesspremium

encryption at restAll plans

Data Portability

Export formatsCSV

Bulk API exportYes

Lock-in riskmedium

Status page: https://status.drift.com(SLA: 99.9% on enterprise)

Support

Channels

emailpremium

phoneenterprise

live chatpremium

knowledge baseYes

community forumYes

Hoursbusiness hours

Response time< 24 hours

Dedicated CSMenterprise

Docs qualitygood

CommunityCertifications available

Market Position

nicheEnterprise conversational marketing platform now absorbed into Salesloft, declining as standalone product

Top Alternatives

intercom— More modern AI-first platform with broader customer service capabilities

tidio— Far more affordable with AI chatbots accessible to SMBs

Switching Awayhard

Chat history can be exported but conversational playbooks, ABM rules, and Salesloft integration are deeply proprietary

Transfers

chat transcriptscontact datameeting history

Doesn't Transfer

conversational playbooksABM targeting ruleschatbot flowsSalesloft integration

Time to Value

1-3 monthsEnterprise pricing and sales-led onboarding mean it takes weeks to implement conversational playbooks and see pipeline impact

Integrations

salesforce-starterhubspot-crmmarketoslackgoogle-analyticsgoogle-adswordpresslinkedin-adsintercomzapier

+ Zapier compatible (connects to 5,000+ apps)

Alternatives in Live Chat & Chatbots

Crisp

Freemium

4.6310 reviews

Bootstrapped startups and small teams wanting a full support suite at a flat, predictable price

Freshchat

Freemium

4.3601 reviews

Growing SMBs that need a full-featured live chat with AI chatbot capabilities and room to scale into the Freshworks ecosystem

Intercom

Paid

4.54,805 reviews

SaaS companies that want a full customer communication platform with AI-first support

LiveChat

Paid

4.62,443 reviews

E-commerce and support teams wanting a battle-tested, reliable live chat tool

Olark

Freemium

4.4694 reviews

Small businesses that want simple, reliable live chat focused on human conversations without the complexity of AI chatbots

Tidio

Freemium

4.82,747 reviews

Small e-commerce shops and startups that want live chat and AI bot without enterprise pricing

Drift (Salesloft)

B2B sales teams converting website visitors into qualified pipeline via conversational marketing

Paidmessage-circle Live Chat & Chatbots

Visit Website

Reviews

4.5 / 51,456 reviews

G2 Satisfaction Scores

Ease of Use

8.7

Ease of Setup

8.3

Quality of Support

8.5

Meets Requirements

8.6

Ease of Admin

8.4

Rating Distribution

5 star

69%

4 star

25%

3 star

2 star

1 star

+ Excellent conversational sales playbooks for lead qualification

+ Strong ABM features that personalize chat based on visitor company data

- Very expensive; built for mid-market and enterprise budgets

“Drift is a sales pipeline machine, not just a chat widget. But since the Salesloft acquisition, we're watching closely to see where the product goes.”

Pros

+ Excellent conversational sales playbooks for lead qualification
+ Strong ABM features that personalize chat based on visitor company data
+ Tight CRM integrations for seamless sales workflows

Cons

- Very expensive; built for mid-market and enterprise budgets
- Acquired by Salesloft; uncertainty about standalone product direction
- Overkill for small businesses needing basic live chat

Pricing

Plan	Monthly	Annual	Limits
Custom	Custom	Custom	Now part of Salesloft; sales-quoted only; previously ~$2,500/mo

Commitment required

Now part of Salesloft. Pricing is custom/sales-quoted. Previously started around $2,500/mo.

Features & Capabilities

Feature	Available On	Limits
Live Chat Widget	custom	Unlimited
Conversational Playbooks	custom	Unlimited
Bionic Chatbots (GPT-powered)	custom	Unlimited
Meeting Scheduling	custom	Unlimited
ABM Personalization	custom	Personalizes chat based on visitor company data
Drift Engage (Visitor Identification)	custom	Unlimited
Site Concierge	custom	Unlimited
CRM Integration (Salesforce, HubSpot)	custom	Unlimited
Revenue Reporting	custom	Unlimited
Email Playbooks	custom	Unlimited

Limitations

! No self-serve pricing; requires sales engagement for any plan
! No free tier or trial currently available
! Product direction uncertain due to absorption into Salesloft platform
! Minimum spend historically around $2,500/month

Market Intelligence

Who Uses This

Small Business

25%

Mid-Market

45%

Enterprise

30%

Source: G2 reviewer demographics

Top Industries

Computer SoftwareInformation Technology and ServicesMarketing and AdvertisingInternetFinancial Services

Is This Right for You?

Team Size

10–50 people

Sweet spot: 15-50

Complexity

advanced

Best Industries

saasprofessional services

b2b saleslead generation

Pairs Well With

salesforce-starter— Deep CRM integration routes qualified chat leads directly to sales reps

hubspot-crm— Native integration syncs chat conversations and lead data to CRM records

Not ideal for: Small businesses or budget-conscious teams — Drift starts at $2,500/mo with no self-serve option

Setup & Onboarding

Setup time: weeks

Learning curve: steep

Resources: goodMobile app

Company Health

Founded: 2015

HQ: Boston, MA (now part of Salesloft, Atlanta, GA)

Size: 500-1000 employees

Funding: acquired

decliningHiring: shrinkingSentiment: negativeRecent layoffs

Acquired/merged by Salesloft in Feb 2024 under Vista Equity Partners
Drift had 159-person layoff in 2023 before acquisition
Salesloft had 12% workforce reduction in April 2024 post-merger
Drift features being gradually absorbed into Salesloft platform
Pricing starts at $2,500+/month with no standalone option

Product Direction

AI: moderateRisk: highAPI availableEcosystem: moderate

AI Features

Bionic Chatbots (GPT-powered conversational AI)
Site Concierge (chatbot, content recommendations, meeting booking)
Drift Engage (AI-driven visitor identification)
AI-powered revenue orchestration via Salesloft integration

Recent Launches

Drift Engage
Site Concierge
Bionic Chatbots
Integration into Salesloft platform

Trust & Security

Compliance

ccpagdprsoc2hipaaiso27001

Security Features

ssoenterprise

audit logenterprise

two factorAll plans

ip allowlistenterprise

role based accesspremium

encryption at restAll plans

Data Portability

Export formatsCSV

Bulk API exportYes

Lock-in riskmedium

Status page: https://status.drift.com(SLA: 99.9% on enterprise)

Support

Channels

emailpremium

phoneenterprise

live chatpremium

knowledge baseYes

community forumYes

Hoursbusiness hours

Response time< 24 hours

Dedicated CSMenterprise

Docs qualitygood

CommunityCertifications available

Market Position

nicheEnterprise conversational marketing platform now absorbed into Salesloft, declining as standalone product

Top Alternatives

intercom— More modern AI-first platform with broader customer service capabilities

tidio— Far more affordable with AI chatbots accessible to SMBs

Switching Awayhard

Chat history can be exported but conversational playbooks, ABM rules, and Salesloft integration are deeply proprietary

Transfers

chat transcriptscontact datameeting history

Doesn't Transfer

conversational playbooksABM targeting ruleschatbot flowsSalesloft integration

Time to Value

1-3 monthsEnterprise pricing and sales-led onboarding mean it takes weeks to implement conversational playbooks and see pipeline impact

Integrations

salesforce-starterhubspot-crmmarketoslackgoogle-analyticsgoogle-adswordpresslinkedin-adsintercomzapier

+ Zapier compatible (connects to 5,000+ apps)

Alternatives in Live Chat & Chatbots

Crisp

Freemium

4.6310 reviews

Bootstrapped startups and small teams wanting a full support suite at a flat, predictable price

Freshchat

Freemium

4.3601 reviews

Growing SMBs that need a full-featured live chat with AI chatbot capabilities and room to scale into the Freshworks ecosystem

Intercom

Paid

4.54,805 reviews

SaaS companies that want a full customer communication platform with AI-first support

LiveChat

Paid

4.62,443 reviews

E-commerce and support teams wanting a battle-tested, reliable live chat tool

Olark

Freemium

4.4694 reviews

Small businesses that want simple, reliable live chat focused on human conversations without the complexity of AI chatbots

Tidio

Freemium

4.82,747 reviews

Small e-commerce shops and startups that want live chat and AI bot without enterprise pricing