Drift (Salesloft)

B2B sales teams converting website visitors into qualified pipeline via conversational marketing

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Reviews

4.5 / 51,400 reviews

+ Excellent conversational sales playbooks for lead qualification

+ Strong ABM features that personalize chat based on visitor company data

- Very expensive; built for mid-market and enterprise budgets

“Drift is a sales pipeline machine, not just a chat widget. But since the Salesloft acquisition, we're watching closely to see where the product goes.”

Pros

+ Excellent conversational sales playbooks for lead qualification
+ Strong ABM features that personalize chat based on visitor company data
+ Tight CRM integrations for seamless sales workflows

Cons

- Very expensive; built for mid-market and enterprise budgets
- Acquired by Salesloft; uncertainty about standalone product direction
- Overkill for small businesses needing basic live chat

Pricing

Plan	Monthly	Annual	Limits
Custom	Custom	Custom	Now part of Salesloft; sales-quoted only; previously ~$2,500/mo

Commitment required

Now part of Salesloft. Pricing is custom/sales-quoted. Previously started around $2,500/mo.

Setup & Onboarding

Setup time: weeks

Learning curve: steep

Resources: goodMobile app

Company Health

Founded: 2015

HQ: Boston, MA (now part of Salesloft, Atlanta, GA)

Size: 500-1000 employees

Funding: acquired

decliningHiring: shrinkingSentiment: negativeRecent layoffs

Acquired/merged by Salesloft in Feb 2024 under Vista Equity Partners
Drift had 159-person layoff in 2023 before acquisition
Salesloft had 12% workforce reduction in April 2024 post-merger
Drift features being gradually absorbed into Salesloft platform
Pricing starts at $2,500+/month with no standalone option

Product Direction

AI: moderateRisk: highAPI availableEcosystem: moderate

AI Features

Bionic Chatbots (GPT-powered conversational AI)
Site Concierge (chatbot, content recommendations, meeting booking)
Drift Engage (AI-driven visitor identification)
AI-powered revenue orchestration via Salesloft integration

Recent Launches

Drift Engage
Site Concierge
Bionic Chatbots
Integration into Salesloft platform

Integrations

salesforce-starterhubspot-crmmarketoslack

+ Zapier compatible (connects to 5,000+ apps)

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