Brick-and-mortar businesses expanding online who already use Square POS
+ Seamless POS and online integration for true omnichannel selling
+ Free plan lets you start selling immediately with no monthly fee
- Higher processing fees on the free plan (3.3% + 30c online)
“We already had Square POS in our shop, so adding the online store was effortless. Inventory syncs automatically between in-store and online, which saved us from overselling.”
| Plan | Monthly | Annual | Limits |
|---|---|---|---|
| Free | Free | Free | Online store, POS app, invoicing, booking; 2.6% + 15c in-person, 3.3% + 30c online |
| Plus | $49 | $49 | Everything in Free + advanced inventory, loyalty, email/SMS marketing, staff tools; 2.5% + 15c in-person, 2.9% + 30c online |
| Premium | $149 | $149 | Everything in Plus + 24/7 phone support, advanced reporting; 2.4% + 15c in-person, lowest processing rates |
Free plan available; Plus $49/mo per location; Premium $149/mo per location
| Feature | Available On | Limits |
|---|---|---|
| Online Store Builder | free | Unlimited products; basic customization templates |
| Point of Sale | free | POS app for any payment type; POS hardware sold separately |
| Payment Processing | free | Square Payments built-in; no third-party gateway option |
| Inventory Management | free | Basic on Free; advanced with auto-restocking on Plus+ |
| Invoicing | free | Unlimited invoices on all plans |
| Appointment Booking | free | Online booking and scheduling on all plans |
| Loyalty Program | plus | Customer rewards and points system |
| Email & SMS Marketing | plus | Built-in email campaigns and text message marketing |
| Staff Management | plus | Staff permissions, timecards, and scheduling |
| Advanced Reporting | premium | Custom reports, team performance, and business insights |
| Multi-Location Management | plus | Per-location pricing; centralized inventory and reporting |
| Square Banking | free | Business checking, savings, and instant transfers |
Source: G2 reviewer demographics
Not ideal for: Pure-play e-commerce businesses with large catalogs needing advanced merchandising and SEO
Product and customer data export via CSV; payment history and POS configurations do not transfer
+ Zapier compatible (connects to 5,000+ apps)
Artists, makers, musicians, and small creators who want a dead-simple store with no bloat and no fees
Growing SMBs that want a feature-rich ecommerce platform without transaction fees and with strong multi-channel support
Small businesses with an existing website who want to add e-commerce without switching platforms
Tech-savvy SMBs in Europe and internationally who want a free, highly customizable e-commerce platform with strong localization
Digital creators, YouTubers, musicians, and coaches who sell digital downloads, subscriptions, and print-on-demand merch
Small businesses and solo entrepreneurs who want to launch and scale an online store quickly without technical expertise
Small businesses and solopreneurs who want a beautiful website and online store in one platform with minimal technical effort
Small businesses that want full control over their online store and already use WordPress