LinkedIn Ads vs TikTok Ads

Side-by-side comparison to help you choose the right paid advertising tool for your stack.

Quick Verdict

Rating

TikTok Ads

Reviews

LinkedIn Ads

Price

Tie

Rating

4.0 / 5

4.2 / 5

Reviews

450

250

Best For

B2B companies targeting decision-makers by job title, company, or industry

D2C brands and e-commerce businesses targeting younger audiences with video-first creative

Pricing

Pay-per-click/impression. Minimum daily budget $10. Most SMBs spend $1,000-$5,000/mo. Higher CPCs than other platforms.

Pay-per-click/impression. Minimum campaign budget $50. Minimum daily budget $20. Most SMBs spend $500-$2,000/mo.

Free Plan

Setup Time

hours

Learning Curve

moderate

Zapier

Yes

Integrations

3 tools

4.0 / 5450 reviews

+ Unmatched B2B targeting by job title, company size, industry, and seniority

+ Lead Gen Forms reduce friction by pre-filling user data from profiles

- Very expensive CPCs ($5-15+) make small budgets inefficient

“LinkedIn Ads are expensive but the lead quality is unreal. When you need to reach VP-level buyers at specific companies, nothing else comes close.”

4.2 / 5250 reviews

+ Lowest CPMs for reaching Gen Z and millennial audiences

+ Creative-first platform rewards authentic content over polished ads

- Audience skews young; less effective for B2B or older demographics

“Our cost per acquisition on TikTok is 40% lower than Meta. The key is making ads that don't look like ads. Spark Ads make this easy.”