Side-by-side comparison to help you choose the right marketing automation tool for your stack.
Rating
Ortto (formerly Autopilot)Reviews
Keap (formerly Infusionsoft)Price
Ortto (formerly Autopilot)+ All-in-one: CRM, email, automation, invoicing, and appointment scheduling
+ Powerful automation for small service businesses with complex workflows
- Very expensive starting at $249/mo; highest entry price in this category
“Keap does everything but it's not cheap and it's not pretty. If you're a service business doing $500K+ revenue, the all-in-one value proposition works. Below that, look elsewhere.”
+ Beautiful visual journey builder that makes complex automations clear
+ Built-in CDP and analytics give full customer lifecycle visibility
- Paid plans are expensive for small businesses
“Ortto's journey builder is the most visual I've used. You can literally see the entire customer lifecycle as a flowchart. The built-in analytics are a nice bonus.”