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MarTech Audit

Free marketing tech stack audit tool. Compare marketing tools, score your stack, and find the best martech solutions for your business.

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MarTech Audit — Free marketing technology stack comparison tool. Built in Phoenix, AZ. Data verified March 2026.

Sponsored by Helios AI Services — Custom AI tools for small businesses.

Tools/Keap (formerly Infusionsoft) vs Klaviyo

Keap (formerly Infusionsoft) vs Klaviyo

Side-by-side comparison to help you choose the right marketing automation tool for your stack.

Quick Verdict

Rating

Klaviyo

Reviews

Keap (formerly Infusionsoft)

Price

Klaviyo
Keap (formerly Infusionsoft)paid
Klaviyofreemium
Rating
4.2 / 5
4.7 / 5
Reviews
2,700
1,630
Best For
Established small service businesses that want CRM, automation, and invoicing in one platform
E-commerce brands (especially Shopify) that want revenue-focused email and SMS automation
Pricing
From $249/mo
From $20/mo
Free Plan
No
Yes
Setup Time
days
hours
Learning Curve
steep
moderate
Zapier
Yes
Yes
Integrations
10 tools
13 tools

Keap (formerly Infusionsoft)

4.2 / 52,700 reviews

G2 Satisfaction Scores

Ease of Use
7.1
Ease of Setup
6.6
Quality of Support
8.4
Meets Requirements
8.2
Ease of Admin
7.0

Rating Distribution

5 star
67%
4 star
20%
3 star
5%
2 star
2%
1 star
5%

+ All-in-one: CRM, email, automation, invoicing, and appointment scheduling

+ Powerful automation for small service businesses with complex workflows

- Very expensive starting at $249/mo; highest entry price in this category

“Keap does everything but it's not cheap and it's not pretty. If you're a service business doing $500K+ revenue, the all-in-one value proposition works. Below that, look elsewhere.”

Klaviyo

4.7 / 51,630 reviews

G2 Satisfaction Scores

Ease of Use
8.7
Ease of Setup
8.4
Quality of Support
8.4
Meets Requirements
8.8
Ease of Admin
8.5

Rating Distribution

5 star
79%
4 star
18%
3 star
2%
2 star
0%
1 star
1%

+ Best-in-class e-commerce automation with deep Shopify integration

+ Predictive analytics for customer lifetime value and churn risk

- Free plan capped at only 250 contacts; quickly outgrown

“Klaviyo pays for itself within the first month. Our abandoned cart flow alone recovers 15% of lost sales. It's built for e-commerce in a way nothing else is.”
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