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MarTech Audit — Free marketing technology stack comparison tool. Built in Phoenix, AZ. Data verified March 2026.

Sponsored by Helios AI Services — Custom AI tools for small businesses.

Tools/Close vs Zoho CRM

Close vs Zoho CRM

Side-by-side comparison to help you choose the right crm tool for your stack.

Quick Verdict

Rating

Close

Reviews

Zoho CRM

Price

Zoho CRM
Closepaid
Zoho CRMfreemium
Rating
4.7 / 5
4.2 / 5
Reviews
2,165
9,684
Best For
Inside sales teams doing high-volume outbound calls and emails who want calling, SMS, and email built directly into their CRM
Budget-conscious small businesses that need enterprise-grade customization without enterprise pricing
Pricing
From $29/mo
From $20/mo
Free Plan
No
Yes
Setup Time
hours
hours
Learning Curve
minimal
moderate
Zapier
Yes
Yes
Integrations
4 tools
18 tools

Close

4.7 / 52,165 reviews

G2 Satisfaction Scores

Ease of Use
9.0
Ease of Setup
9.0
Quality of Support
9.2
Meets Requirements
8.8
Ease of Admin
9.0
Likely to Recommend
9.0

Rating Distribution

5 star
70%
4 star
25%
3 star
3%
2 star
1%
1 star
1%

+ Built-in calling, SMS, and email — no need for separate sales engagement tools

+ Fastest CRM for inside sales teams — minimal clicks to log activities

- No free tier — starts at $19/user/mo annual

“Close eliminated 3 tools from our stack. We used to have Salesforce for CRM, Aircall for calling, and Outreach for sequences. Close does all three. Our reps make 50% more calls per day because they never leave the CRM.”

Zoho CRM

4.2 / 59,684 reviews

G2 Satisfaction Scores

Ease of Use
8.3
Ease of Setup
7.8
Quality of Support
8.0
Meets Requirements
8.5
Ease of Admin
8.1

Rating Distribution

5 star
54%
4 star
34%
3 star
8%
2 star
2%
1 star
2%

+ Exceptional value with deep feature set even on lower tiers

+ Tight integration with the entire Zoho ecosystem (50+ apps)

- UI feels dated and cluttered compared to newer competitors

“If you are willing to spend the time configuring it, Zoho CRM punches way above its price point. We replaced three separate tools with it.”
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